In this episode, Cole sits down with Marc Bock, the global content leader at Gore-Tex, to discuss the intricacies of content marketing and storytelling. Marc shares insights into how Gore-Tex approaches storytelling as a tactic to support its marketing objectives, particularly in engaging younger consumers. He emphasizes the importance of understanding the target audience, building relevant content, developing stories based on business objectives, and justifying ROI in storytelling projects.

Key Takeaways

• Storytelling is a tactic to support marketing objectives.

• Understanding the target audience is crucial for effective marketing.

• Building relevant content requires balancing corporate, audience, and media needs.

• ROI for storytelling projects is justified through the content produced for various marketing functions.

• Gore-Tex's unique position as an ingredient brand allows for timeless storytelling.

Check out the show notes for more insights and the interview transcript

About the Backcountry Marketing Podcast

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This podcast is produced by Port Side Productions. We're a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

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