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Welcome to Verify In Field: The Millwork Podcast! In today's episode, host Jacob Edmond sits down with special guest Bruce Poling, the director of the Joinery Business Podcast. Bruce shares his journey from running his own cabinetry business in Canada to becoming the founder of the Joinery Coach in Australia. He discusses the challenges he faced, the importance of maximizing machinery uptime in manufacturing, and the nine foundations that every business should focus on. The conversation delves into marketing strategies, the value of niching down, the future of joinery coaching, and much more. Join us as we gain valuable insights into the world of millwork and joinery from Bruce Poling’s wealth of experience and expertise.

00:00 Understanding the Core of Marketing
01:24 Introducing the Guest: Bruce Polling
02:42 Bruce's Journey in the Joinery Business
03:51 The Importance of Business Knowledge
05:38 The Turning Point: From Cabinet Making to Business Coaching
11:26 The Concept of GPS in Business
17:53 The Nine Foundations of a Successful Business
23:52 The Importance of Customer Experience
27:34 The Role of Efficient Manufacturing in Business
29:26 The Marketing Joint: A New Approach to Business Marketing
30:32 The Importance of Conscious Marketing
31:09 The Birth of the Marketing Joint
31:33 Understanding the True Essence of Marketing
32:37 The Difference Between Attracting and Hunting
33:28 The Evolution of Marketing Strategies
34:06 The Challenges of Implementing Marketing Strategies
34:45 The Success of the Marketing Joint
40:27 The Power of Niche Marketing
47:48 The Future of the Joinery Coach and the Marketing Joint
50:04 The Importance of Continuous Learning
50:27 The Role of Technology in Business
56:16 Conclusion: The Power of Community and Knowledge Sharing

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