Crazy Enough to Win (For Those Who Love the Game of Business)

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Your competition is lazy, and you can sense it.  Others desire a return to normalcy.  Not you.  You see an opportunity to exploit weakness.  There may never be a better time to attack your competitive enemies.  You are the warrior CEO, and the window for taking offensive action will not be open long.  Do not allow this pandemic to go to waste. 

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The struggle is real.  You want to be a normal person.  Yet, mental health remains hidden in the normalcy of your life.  You are afraid people will think your abnormal or even broken if you discuss changes regarding your mental status.  Let me assure you.  No human has a static mental health status.  We are all constantly moving toward mania or toward depression.  It is the fluctuations of the human mental health cycle that push in one direction or another. 

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There are three simple power levers to get others to do what you want.  Using these levers gives you an extreme advantage with people during what others may consider organic “normal” interactions.  Yes, with power comes responsibility.  These power levers can be (and are being) utilized for unethical behavior.  I am optimistic that you will use these levers for excellent and necessary work as the leader in your circles of influence. 

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Business is struggling to overcome obscurity in a vast ocean of competition for attention.  In a virtual world, getting noticed can be challenging.  Not to be cliché, but the struggle is real.  As I help businesses recover and rethink reality, people seem to react to the environment instead of leveraging opportunity.  Too many companies are simply waiting or hoping for the market they serve to determine their future.  This strategy is a colossal mistake at worst and a missed opportunity at best.  You can control your future, and you can use the winds (no matter the direction) to your advantage. 

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Face it; we have all taken top performers for granted at times.  It does not mean you are inconsiderate; it means you are human.  However, the post-pandemic corporate migration I have predicted is now upon us.  Work-from-home (WFH), flexible work arrangements, and virtual solutions are shifting the market for top talent. A qualified CPA can efficiently work for a firm in Wyoming while living on her boat in Florida.  For many jobs, location is no longer the barrier as in the past.  A recent survey revealed that 25% of employees are...

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Build relationships with your customers, and they will buy from you.  Whether you agree or not, this is a common misconception in professional sales.  While relationships can be essential to build trust and rapport, more is required to sustain sales success.  Poorly trained sales teams rely on this surface methodology.  Well-trained sales teams challenge customers to think differently.  

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I have been pondering the question about genius thinking.  Are some people considered to be geniuses, or do people attain genius-level thinking?  In other words, is genius thinking a genetic gift, or is genius a level of thinking we can achieve?  If it is something that to attain, how do we sustain that level of thinking?  Let us dig into these questions and get our minds dirty.  

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 Are you a hostage? Do you feel handcuffed to your desk by a toxic employee; imprisoned by an invisible bond?  Have corporate human resource policies made terminations so tricky and cumbersome that they are not worth your time and effort?  You are not alone in your misery.  In this episode, I share insights to break these bonds and be free again.  I even hit you with a famous quote at the end.  If you are in a leadership position at work, this episode is a must-listen!

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Determining how your employees view your business is essential.  It is necessary if you are in a highly-competitive market for talent.  Do they see the company serving a particular mission?  Or, do they know the business as a collective group of mercenaries for hire.  Consider these questions carefully.  If you operate a broader mission such as clean food or smarter babies, you develop a different bond with your team.  If you only seek profitability or business success, you are a mercenary. 

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Organizations and customers are rarely on the same page regarding value (utility) and cost.  There are often vastly different perceptions on both sides of any purchase.  Sellers tend to equate the size of the customer's wallet with their own.  Buyers, on the other hand, buy for reasons other than price more often than sellers realize.  For example, buyers often opt for convenience over price.  Finally, the difference (delta) in price between two competing options is highly subjective in any non-commodity market. 

The best strategy to maximize your opportunity amidst so much subjectivity is adding more options for the buyer.  However, too many choices can increase mental friction for the buyer and make it counterproductive.  I recommend three alternatives to ease the cognitive load.  Today, we are going to focus on one of the three options.  I call this option the premium option.