Created For Marketers By Marketers

Created For Marketers By Marketers

By Billy LoizouBusinessMarketing
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Created For Marketers By Marketers episodes

  • The Four Main Areas of Digital Transformation (Guest Dana Teahan)

    The topic for today is “The Four Main Areas of Digital Transformation”, we will be discussing the fundamentals in creating digital excellence, the evolution of bricks and mortar vs digital first businesses and the importance of people, process and measurement.


    My guest for today is Dana Teahan, Dana is the Founder of Digital transformation agency Divide By Zero. I have had the pleasure of working with Dana across many of Australia’s major brands. He is a highly experienced technologist focusing in the digital space and specializes in integration between data, business, marketing, technology, strategy and delivery. A true change agent inside of Enterprise businesses who are looking at scaling and leading in the modern world.

    James Holden - At The Controls

    47 min
  • How To Lead In Modern Business (Guest Jo Gaines)

    The topic for today is "How to Lead in a Modern Business", we will be discussing the importance of personal values, self belief and how to lead teams through challenging times and remote working.

    My guest for today is Jo Gaines, Jo is the Area Vice President at Salesforce for both Retail & Consumer Goods, plus she is the Executive Sponsor for the Salesforce Women’s Network. She has spent over 20 years working in technology and media. Since 1999, she has worked for various companies and networks, including Krux, CBS, Yahoo, Kidspot and Sensis.

    Jo's greatest passions are friendships and motherhood; she has two beautiful daughters. Jo enjoys running, is completing her yoga teacher training and tries really hard to live a healthy lifestyle.

    Elton John Greatest Hits

    Donate to Women's Community Shelters 

    42 min
  • Life After Cookies (Guest Peter Ibarra)

    The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising.

    My guest for today is Peter Ibarra, Product Solutions Lead for AdTech at Global Leading CDP company Amperity. Pete has 10 years in adtech across multiple teams - Ad Operations, Data science/analytics, Business development and now product strategy & innovation. His current role is crafting Amperity's adtech strategy and working with clients to prepare for a post-cookie and privacy first ecosystem.


    Miles Davis: Kind of Blue

    47 min
  • Customer Data Platforms (Guest David Raab)

    The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for.


    My guest for today is David Raab. David is the founder and CEO of the CDP Institute, which educates marketers and technologists about customer data management. Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years.

    32 min
  • Atomic Habits To Turnaround Your Marketing Effectiveness (Guest Azadeh Williams)

    The topic we will be covering is “Atomic Habits To Turnaround Your Marketing Effectiveness”, we will be discussing ways to incorporate small micro-habits into your day-to-day which will inevitably change your results.


    My guest for today is Azadeh Williams, the founder and managing partner of AZK Media, an award-winning global media and marketing company dedicated to helping B2B technology clients grow in new and emerging markets.

    Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR, and multimedia solutions, to deliver premium results for AZK Media’s growing client base.

    Atomic Habits by James Cleary

    Buzzword Bingo
    Forbes - Stop Burnout From Happening
    Marketing Mag - Become More Resilient

    36 min
  • To The Moon With Web 3.0 (Guest Bitcoinski)

    The topic we will be covering is "To The Moon With Web 3.0", we will be discussing the ins and outs of the blockchain and NFT world and how one man and his merry men are going to take over the game.


    My guest for today is Bitcoinski, he has been studying the art of crypto and blockchain since early 2012 and has worked across numerous market-leading NFT projects.

    Props: https://www.linkedin.com/company/props-labs/
    Talk Time: https://artistwaves.com/talk-time-our-journey-to-necessary-evil-nfts/
    Woodies NFT: https://www.appcraver.com/nft-drops/woodies-mint-passport-nft-know-everything/

    51 min
  • NFTs And Why You Should Care (Guest Greg Oakford)

    The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technology in particular Web3.0 will have relevance in the not so distant future.


    My guest for today is Greg Oakford, he is an experienced marketing professional having previously worked at Golf Australia. Today he is the founder of NFT Fest - Australia's largest NFT Event in 2021 which eclipsed 3000+ registrations, he is also the Marketing Lead at Blockchain Week

    The Game: https://open.spotify.com/album/4PrPbmm0gKvaD3rerOXFg8
    NFT Fest: https://nftfest.com.au/
    Australian Open: https://ausopen.com/articles/news/ao-releases-exclusive-nfts-celebrate-iconic-moments-history

    54 min
  • Turning On The TAP To Generate Leads (Guest Adam Posner)
    The topic we will be covering is “TAP”,  TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business.
    My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, rewards, and retention program specialist. He has been a data-driven marketer for over 28 years.
    Since 2013, he has commissioned and is the co-author and author of 14 in-depth Australian and New Zealand customer loyalty and loyalty program research studies -  For Love or Money™.
    The research insights have been featured in various media channels such as CMO, Marketing Magazine, The Age, Financial Review, and on various news channels and current affairs programs,  where Adam has provided interviews and insights on customer loyalty and loyalty programs.
    Adam has also advised brands on loyalty strategies and member research including brands such as Accor Hotels, Bakers Delight, Baby Bunting, Bonds, Dulux, MCC, Toyota, Tabcorp, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program
    For Love Or Money Research: https://thepointofloyalty.com.au/product/for-love-or-money-2021-australia-comprehensive-report-with-a-presentation-from-the-author/
    Cold Fact by Rodriguez: https://open.spotify.com/album/3q90UAYeHLvAtnowiQlmgp
    41 min
  • Selling The Value Of Marketing (Guest Campbell Davies)

    The topic we will be covering is “Selling The Value of Marketing”,  we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses.


    My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler.

    Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

    37 min
  • What Is The Creator Economy? (Guest Juan Mendoza)
    The topic we will be covering is “The Creator Economy”,  we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale.
    My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, research and important work in marketing tech), he is also a strategist at leading Martech agency The Lumery, he is a passionate tech enthusiast and a devoted father of two!!
    The MarTech Weekly: https://www.themartechweekly.com/
    The Lumery: https://www.thelumery.com/
    The Avalanches: https://open.spotify.com/artist/3C8RpaI3Go0yFF9whvKoED?si=y7omH2FwQ0KGu4w7iBbYTA
    46 min

About Created For Marketers By Marketers

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A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds.

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