Created For Marketers By Marketers

Created For Marketers By Marketers

By Billy LoizouBusinessMarketing
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Created For Marketers By Marketers episodes

  • Getting A Seat At The Board Table (Guest Kyle Lacy)

    The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number.

    My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as ExactTarget, Salesforce and today is the CMO of online training software leader Lessonly.


    Kyle Lacy -https://kylelacy.com/
    Sleeping At Last - https://open.spotify.com/album/6ruZGlZqhoRrBTYhKcAaFt
    Smashing Pumpkins - https://open.spotify.com/artist/40Yq4vzPs9VNUrIBG5Jr2i
    Lessonly - https://www.lessonly.com/
    Revenue Collective - https://www.revenuecollective.com/

    50 min
  • Maximising Your Potential (Guest Scott Watters)

    The topic we will be covering is “Maximising Your Potential”, we will be discussing the importance of ritual, gratitude and reflection.

    My guest for today is Scott Watters, former Australian rules football player and coach. Scott today is a respected leader with over 30 years experience in organisational and individual development, teaching, coaching and executive team performance. He is also the CEO and Co-Founder of LifeChanger a non-for-profit focused on addressing the challenges that Australian youth face today.


    LifeChanger - https://lifechanger.org.au/
    The Church - https://www.youtube.com/watch?v=mA54NBtPKdI

    59 min
  • Operating At Your Peak (Guest Scott Doughty)

    The topic we will be covering is “Operating At Your Peak”, we will discuss ways that you can create and instil habits to be better at what you do.

    My guest for today is Scott Doughty; Scott has over a decade of global sales & management experience at industry-leading marketing technology companies such as Salesforce & Adobe. Scott today blends ancient wisdom and modern science to empower leaders and teams to thrive.

    Scott Doughty - http://www.scottdoughty.com

    The Good Vibes Playlist - https://bit.ly/goodvibes55

    43 min
  • How To Build An Awesome Team Culture (Guest Ryan Bonnici)

    The topic we will be covering is “How To Build An Awesome Team Culture” we will discuss the importance of vulnerability, diversity, data & relationships.

    My guest is Ryan Bonnici ranked one of Forbes Most Influential CMOs. He is one of the most passionate marketers I have ever come across; in the early days during the MarTech boom, he was running field marketing at ExactTarget, global marketing at HubSpot and now is the CMO at G2 a leader in B2B software and service reviews.


    G2 - https://www.g2.com/
    Beyonce - https://open.spotify.com/album/7dK54iZuOxXFarGhXwEXfF

    47 min
  • Why CRM Matters (Guest Justin Bausch)

    The topic we will be covering is “Why CRM Matters.” We will be discussing how businesses can successfully implement a CRM strategy to manage their customers seamlessly across the customer lifecycle.

    My guest is Justin Bausch; a self-proclaimed massive nerd starting his love for technology in e-sports and gaming. Since then he has over 8 years experience in the CRM space both from an agency and client perspective having led market-leading programs at K-Mart and now Catch of The Day.

    Catch - https://www.catch.com.au/

    Illenium - https://open.spotify.com/artist/45eNHdiiabvmbp4erw26rg

    47 min
  • Building Your Marketing Technology Stack (Guest Damon McMillan)

    The topic we will be covering is the “Building Your MarTech Stack”, but more importantly the role technology plays in marketing departments both successfully and sometimes not so.

    My guest is one of Australia’s savviest marketing technologists Damon McMillan, CoFounder Customer Experience agency Blended Digital. Damon has worked with brands such as ANZ Bank, Beyond Blue, CGU Insurance & Mercer Superannuation.

    Blended - www.blendeddigital.com.au

    Kanye West - https://open.spotify.com/album/5fPglEDz9YEwRgbLRvhCZy

    55 min

About Created For Marketers By Marketers

From the publisher's feed

A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds.

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