Created For Marketers By Marketers

Created For Marketers By Marketers

By Billy LoizouBusinessMarketing
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Created For Marketers By Marketers episodes

  • Implementing Marketing Technology (Guest Marta James)

    The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision.


    My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and Melbourne Airport, driving their digital and customer-centric transformation, MarTech and AdTech adoption and personalisation. Most recently delivered end to end the Salesforce Marketing Cloud implementation at Toyota to reinvent their 1:1 customer engagement approach.  


    LinkedIn: https://www.linkedin.com/in/martajames/
    Spotify: https://open.spotify.com/album/198GsVgwHgoas39b8TcPYp

    1 hr
  • Building The Agencies Of The Future (Guest Michael Napolitano)
    The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen.
    My guest for today is agency veteran Michael Napolitano; Michael is the Group Managing Director at DDB Melbourne. I have had the luxury of working for Mike when he was the Managing Director at TBWA, he has also worked at GPY&R and been in agency land for over 20 years.
    LinkedIn: https://www.linkedin.com/in/michael-napolitano-2558841b/
    Spotify: https://open.spotify.com/artist/6LBCQo20ri3tsvbsWWLmr6
    52 min
  • Loyalty & Personalisation (Guest Elisse Jones)

    The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy.

    My guest for today is Elisse Jones; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, having worked in financial and professional services, Retail, FMCG, Sport and Franchising industries. Today she is the National CRM  & Loyalty Manager at Total Tools.

    LinkedIn: https://www.linkedin.com/in/elisse-jones/

    Celine Dion: https://open.spotify.com/artist/4S9EykWXhStSc15wEx8QFK

    36 min
  • The Rise Of Marketplaces (Guest David Brice)
    The topic we will be covering is the “Rise Of The Marketplaces”,  we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market.
    My guest for today is David Brice. David is a general manager and executive of the customer group at Envato. Envato is a bootstrapped 15-year-old, Melbourne based, 500 person tech company that’s best known for its digital goods marketplaces and subscription services. The company is focused on providing “Everything you need to get creative projects done”. It has generated almost US$1Bn of earnings for its community of authors and the ThemeForest marketplace remains the top destination for premium WordPress themes.
    LinkedIn: https://www.linkedin.com/in/davebrice/
    Envato: https://envato.com/
    Gomez: https://open.spotify.com/playlist/1LHF85TtJfn5ttoT8FpL9y
    39 min
  • How To Brand Yourself (Guest Chloé Oestreich)

    The topic we will be covering is the “How To Brand Yourself”,  we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting.

    My guest for today is Chloé Oestreich. Chloé is a consultant, coach and speaker. She works with global organisations and coaches CEOs and senior executives internationally to help individuals become effective communicators, so they can be heard and lead with impact.

    Splitting her time between London and Melbourne, Chloé helps leaders gain greater confidence and clarity in business environments through coaching and leading development programs at companies including Macquarie Bank, The Boston Consulting Group, KPMG, Pacific Brands, Cox, and McCANN.


    LinkedIn: https://www.linkedin.com/in/presentationskillstraining/
    Bongeziwe Mabandla: https://open.spotify.com/artist/5upKpIk1pv0hh0u2gwblwy

    39 min
  • Creating A Brand From Scratch (Guest Sanjay Gill)
    The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful.
    My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a history of working in the retail industry and a Masters in Information Systems.
    Purebaby: https://purebaby.com.au/
    LinkedIn: https://www.linkedin.com/in/sanjay-gill-478b0827/
    41 min
  • Life Using Augmented Reality (Guest David Francis)
    The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems.
    My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regularly engaged to feature as a speaker to many different industries, internationally, about the disruptive or enabling impacts of AR and VR technologies. On top of creating and producing spatial content across scores of campaigns, for major brands in many verticals, David has also worked for-and-with leading hardware and software companies in the space, before founding Virtual Method in 2016.
    DJ Shadow: https://open.spotify.com/artist/5CE2IfdYZEQGIDsfiRm8SI
    Virtual Method: https://www.virtualmethod.com.au/platformsandpartners
    Gucci Gamification: https://www.goodtoseo.com/guccis-gamification-chief-on-strategy-dungeons-dragons-and-digital-transformation-econsultancy/
    Zappar Example: https://vimeo.com/zappar
    52 min
  • Demystifying Data (Guest Adam Cordner)

    The topic we will be covering is “Demystifying Data”,  we will be discussing how businesses and in particular marketers can capture, manage and action data.

    My guest for today is Adam Cordner, Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in marketing technology for over 15 years with the likes of Microsoft and Salesforce.


    LinkedIn: https://www.linkedin.com/in/adam-cordner-3aa540105/
    Metallica: https://open.spotify.com/album/2Kh43m04B1UkVcpcRa1Zug
    Rage Against The Machine: https://open.spotify.com/artist/2d0hyoQ5ynDBnkvAbJKORj
    Tribe Called Quest: https://open.spotify.com/album/0EguP4tsJurU5I8ocCxdyb
    Animals As Leaders: https://open.spotify.com/artist/65C6Unk7nhg2aCnVuAPMo8
    Brain Dance: https://open.spotify.com/album/13jTvLPx2N9JbLOmq4yYQW?highlight=spotify:track:7cO6rxZSi7Ura92FtspKaf

    1 hr 3 min
  • What's Driving The Marketing Skills Shortage (Guest Hani Jaber)

    The topic we will be covering is “What's driving the 2020 marketing skills shortage”, we will be discussing the skill gaps which exist and how we can shift the focus and prepare for change more effectively?


    My guest for today is Hani Jaber. Hani started his career in digital marketing in the hotel industry in Dubai before moving to Australia and working at Monash University for a tech start-up. He made a career switch in 2015 and moved into Digital Marketing recruitment and is now working at nVision Talent where he specialises in IT and MarTech recruitment.

    Hani Jaber: https://www.linkedin.com/in/hanigjaber/
    Kendrick Lamar: https://open.spotify.com/album/13WjgUEEAQp0d9JqojlWp1

    33 min
  • The State Of Digital Marketing (Guest Teresa Sperti)

    The topic we will be covering is “The State Of Digital Marketing”, we will be discussing the importance of fusing digital and classic marketing. The increase in new channels and technologies has dramatically changed the environment in which marketers operate.


    My guest for today is Teresa Sperti, a true champion when it comes to all things customer. She has over 20 years worth of experience in marketing, she led digital transformation projects at Coles, Officeworks and most recently World Vision. Today she aims at bringing those learnings to many more marketers and has started her own advisory Arktic Fosx.

    Bruno Mars: https://open.spotify.com/artist/0du5cEVh5yTK9QJze8zA0C
    LinkedIn: https://www.linkedin.com/in/teresasperti/
    Arktic Fox: https://www.arkticfox.io/our-story-1
    Digital Masterclass: https://www.arkticfox.io/transforming-the-marketing-function

    46 min

About Created For Marketers By Marketers

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A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds.

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