Technology can no longer be isolated from the rest of life and only discussed in particular circles among scholars, professionals, or those that just like to geek out on tech. This is because the innovation is too rapid, the tools are too powerful, and the stakes are too high. Elizabeth Bramson-Boudreau, the CEO & Publisher of the MIT Technology Review, explains that people must consider how technology is impacting their lives and suggests journalists need to play a role in framing these conversations.

Main Takeaways

• The Need for Ethical Debate About Technology: Technology is touching just about every area of life. Now, more than ever, thoughtful stories about technology are needed to educate and engage the public in necessary ethical conversations. The question must be asked: Is a certain technology going to be good or bad for humanity and for the world? People must then respectfully debate that question and act accordingly based upon their convictions.
• Modernizing a Legacy Publication: Many publishing companies have adapted to incorporate a digital space. An important first step to do so is a willingness to disrupt the current publication. Additionally, training writers for this format is an essential step as the format is shorter and the frequency intensifies.  
• Knowing Your Lane and Always Earning an Audience: A media company, and any organization for that matter, must know its mission. Then, it’s a matter of producing high quality content with that lane in mind and constantly earning an audience by adding value to the customers’ lives.  

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