One thing all successful artists have in common is a strong brand. The music has to be good but the brand is what makes people die hard fans. Clothes, hair, colors, fonts, storyline, lingo.. it all matters more than most think! 

In this episode, Jidenna and Swanky break down the exact approach to launching their new artist/producer duo brand "The Bashmen". Both have a proven track record of success and share practical tips artists can apply immediately to their own careers after watching.

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