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A former Spotify exec told us monthly listeners mean nothing, and the comments split in two. So we argued both sides.
Troy Carter, Russ, Curtiss King and Anthony Fantano weigh in as we get into who still checks the number (bookers, brands, labels), the 1 to 4% ticket math, streams per listener, and the numbers that actually move a career.
Episodes mentioned:
Troy Carter on getting a manager: https://www.youtube.com/watch?v=0B-8c6joj9g
Mike Boyd on brand deals for small artists: https://www.youtube.com/watch?v=DwVo0R3HhUI
Curtiss King on direct-to-consumer: https://www.youtube.com/watch?v=ZHFWbj8I62I
Top Music Attorney on AI and indie artists: https://www.youtube.com/watch?v=3WhcOJGGuts
Theron Thomas on how hit songs are made: https://www.youtube.com/watch?v=fX9fmIpb7UI
Nic D's blueprint for indie artists: https://www.youtube.com/watch?v=JxPd_18qSSk
Watch every full episode on YouTube:
https://youtube.com/@onemoretimefm
One More Time:
Website: https://onemoretime.fm/pod
Be on the show: https://onemoretime.fm/guest
Brand partnerships: [email protected]
30% off DistroKid (get your music out):
https://onemoretime.fm/distrokid
The vocal coach behind Usher and Justin Bieber says most singers are destroying the only instrument they can't replace.
Mama Jan Smith (Jan Smith Studios, 10,000+ singers in 40 years) on training like an athlete, steam instead of water, why you never fight a singer over the key with $2.8M on the table, what actually makes a voice worth money, Usher walking in at 17, and a round of Doctor's Orders on famous vocal moments.
Mama Jan Smith (Jan Smith Studios):
Website: https://jansmith.com
Instagram: https://instagram.com/mamajanmusic
Watch every full episode on YouTube:
https://youtube.com/@onemoretimefm
One More Time:
Website: https://onemoretime.fm/pod
Be on the show: https://onemoretime.fm/guest
Brand partnerships: [email protected]
30% off DistroKid (get your music out):
https://onemoretime.fm/distrokid
Labels don't wait for songs to go viral, they put real money behind a few proven strategies, and an independent artist can run the same playbook.
Jacorey "Kohrey" Barkley, ex-Def Jam influencer marketing and co-founder of No Labels Necessary, breaks down seeding, clipping, alt accounts, influencer marketing, how to test a song before you spend, and then plays 5 rounds of Seed My Song.
Jacorey "Kohrey" Barkley (No Labels Necessary):
Instagram: https://instagram.com/kohreydasavior
His first appearance on the podcast: https://www.youtube.com/watch?v=Tomz3P1E33U
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid (get your music out):
https://onemoretime.fm/distrokid
Apply to KOSIGN (collect ALL your publishing):
https://onemoretime.fm/kosign
The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner.
Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Perry, Iggy Azalea, worked with Fifth Harmony and Zara Larsson, and managed Bebe Rexha and Grammy winner Muni Long. He breaks down what 25 million streams really pays back, a fair deal with your manager, and why big advances end careers. Then he plays Sign or Decline with seven famous artists.
Chris Anokute (Electric Feel):
Instagram: https://instagram.com/chrisanokute
Electric Feel: https://instagram.com/electricfeelent
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid (get your music out):
https://onemoretime.fm/distrokid
Apply to KOSIGN (collect ALL your publishing):
https://onemoretime.fm/kosign
We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0.
Using Lil Breadstick's new single, Stale, we walk every day from 30 days out to 30 days after: finding the stopper with Trial Reels, a month of content from one shoot, a 100 CD preorder with $0 up front, and the day you decide whether to keep pushing.
Free Superfan Tracker (for your Day -7 push):
https://onemoretime.fm/tracker
Episodes mentioned:
$0 to $100K, where Lil Breadstick dropped Gluten Tapes: https://www.youtube.com/watch?v=GYp-8N2-7zc
Physical music and the CD preorder: https://www.youtube.com/watch?v=Ttg5wywM0f4
Music publishing with Jacob Paul: https://www.youtube.com/watch?v=weOmPpCBNn4
Patrick Stafford on making a ton of content: https://www.youtube.com/watch?v=icV9rEWhEhY
KELS: https://www.youtube.com/watch?v=DmZnCCFU51M
Matt Hansen: https://www.youtube.com/watch?v=FS_x7KJD10g
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid (get your music out):
https://onemoretime.fm/distrokid
Apply to KOSIGN (collect ALL your publishing):
https://onemoretime.fm/kosign
Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcast
If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it.
He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then he builds viral ideas for five artists on the spot in the Hook Lab.
KOSIGN (Kobalt):
Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime
Io Audio Technologies:
https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid:
https://omtdistro.com
Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits.
Justice Baiden (LVRN):
Instagram: https://instagram.com/justicewearscoolpants
LVRN: https://www.lvrn.com
LVRN on Instagram: https://instagram.com/lvrn
Io Audio Technologies
https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable
KOSIGN (Kobalt):
Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid:
https://omtdistro.com
Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black
box, and what to do this week if you've never registered a song.
Apply to KOSIGN:
https://form.typeform.com/to/B2K0IOEu
Io Audio Technologies:
https://ioaudiotech.com
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid:
https://omtdistro.com
Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week.
Free Superfan Tracker (mentioned in the episode):
https://onemoretime.fm/tracker
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid:
https://omtdistro.com
He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.
In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage.
Check out comanager:
https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcast
Troy Carter:
Instagram: https://www.instagram.com/troycarter/
Venice Music: https://www.venicemusic.co
One More Time:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
Apply to be on the show:
https://onemoretime.fm/guest
Brand partnerships:
[email protected]
Work with Henry and Ben:
https://onemoretime.fm/work-with-us
30% off DistroKid:
https://omtdistro.com
From the publisher's feed
One More Time is a music business show for independent artists, with the artists, managers, marketers and execs who know how it works.
Each episode is a real conversation about how…
Not for hobbyists.
Watch every full episode on YouTube: youtube.com/@onemoretimefm

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