The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.

In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.

Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.

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Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive. 

In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more. 

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Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager. 

In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more. 

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Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.  

This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.  

FREE DOWNLOAD "The Ultimate Split Sheet" by Songtrust:
https://songtr.st/43M8h1O

WATCH "Music Publishing 101" Video by Songtrust:
https://songtr.st/4l9Ak0X

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Timbaland just signed an AI artist and the internet is PISSED...

In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists. 

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Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. 

This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. 

"SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth): 
https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/

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Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

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Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. 

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. 

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0:00 Intro
2:30 First Steps for Artist Brand Buildind
7:20 What Makes A Great Artist Brand?
10:38 Can Faceless Brands Work in 2025?
16:00 How Chappell Roan Nailed Her Brand
26:29 Content Marketing Funnel for Musicians
47:20 New Fans vs. Existing Fans
52:05 Rapid Fire Rampage

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius. 

From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude. 

He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.

With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!

Don’t forget to like, comment, and subscribe for more music industry wisdom every week!

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0:00 - Intro
0:38 - Work Ethic Lesson from Nipsey Hussle  
5:20 - RushDee on Building a Team  
16:00 - From Creative to Businessman + Networking
23:57 - BeGenius The Label
29:05 - What is "Indie" in 2025?
38:20 - The Smartest Deal You Can Make
44:28 - Business vs. Creative: How to Balance  
51:38 - Producer Gems for Getting Placements
62:23 - ATL Jacob’s Rise & Partnership with RushDee  
73:45 - RushDee’s Controversial Industry Take  
78:42 - Rapid Fire Rampage w/ RushDee

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

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https://www.instagram.com/rickbarkermusic
https://www.instagram.com/promo_god33
https://www.instagram.com/rapcoalition
https://www.instagram.com/meghv
https://www.instagram.com/symphony.os

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0:00 Intro
2:19 Hack 1
4:26 Hack 2
8:49 Hack 3
14:45 Hack 4
16:38 Hack 5
20:13 Hack 6
24:11 Hack 7
26:56 Hack 8