Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet.

In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians here: https://onemoretime.fm/456hooks

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FREE: 10 AI Super Prompts for Musicians
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#IndependentArtist #MusicBusiness #MusicMarketing #onemoretimepodcast 

00:00 Why your music gets scrolled past
01:35 Matt Hansen’s text hook strategy
03:44 Why text hooks give songs context
06:05 Stop posting “out now”
07:23 Your content is going to strangers
10:36 Biggest text hook mistakes
15:54 The 12 types of text hooks
28:36 Artists using text hooks well
31:25 Free 456 Text Hooks for Musicians
33:39 The 10 Hook Challenge

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.

Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.

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0:00 Intro
1:47 Andrew Southworth Returns
3:14 Why Artists Need More Ad Creatives
6:14 Why Some Songs Flop in Ads
8:31 Why Good Songs Can Still Fail
13:05 What Artists Need Before Running Ads
15:50 Landing Pages, Budgets & First Campaign Expectations
19:02 Building a Meta Ads Campaign
20:43 Boosted Posts vs Ads Manager
22:12 What a Conversion Campaign Actually Tracks
25:17 Landing Pages, Pixels & ViewContent Events
34:34 Choosing the Right Campaign Objective
35:24 Manual Setup vs Meta Automation
41:30 Advantage Plus Audience Trap
44:55 Targeting Countries, Ages, Genres & Interests
53:12 Using Meta Ad Library
54:50 $100 Ad Campaign Giveaway
57:02 DistroKid Sponsor Break
57:58 Instagram vs Facebook Placements
59:31 Building the Actual Ads
1:04:20 What to Test Across Your Ad Creatives
1:08:21 How Much Does Ad Text Matter?
1:10:12 Real Campaign Breakdowns
1:15:45 Cost Per Conversion vs Spotify Metrics
1:21:14 Finding Winners and Spending Smarter
1:28:30 Why Artists Should Understand Ads
1:29:36 Ads Don’t Exist in a Vacuum
1:31:09 Rapid Fire Rampage

In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career.

We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar.

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0:00 Why Indie Artists Need AI
2:38 AI for the Business Side, Not the Music
5:19 Why Most Artists Get Bad AI Results
10:11 10 AI Super Prompts for Musicians
14:13 Real Artist Example: Content Director Prompt
17:45 Golden Rules for Using AI

AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about.

In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists.

This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music.

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00:00 Intro
02:10 Are Indie Artists F*cked by AI?
04:17 AI Music Fingerprinting Explained
07:22 Do You Actually Own AI-Generated Music?
09:30 How to Disclose AI in Copyright Registration
12:17 Do Fans Care If Artists Use AI?
15:19 How DSPs Are Handling AI Music
16:58 Is AI Diluting Streaming Royalties?
18:14 What Should Indie Artists Do About AI?
21:31 Why Top Music Attorney Sued Suno and Udio
25:00 AI Voice Cloning and Artist Likeness
32:26 AI Laws Artists Should Know About
37:00 Rapid Fire Rampage ft. Top Music Attorney

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one.

We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
EPISODE HOMEWORK
9 principles. 3 steps each. Start this week.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

#01 — PUSH THE OLD SONG.
1. Pick your favorite catalog song.
2. Make ONE piece of content for it.
3. Post it this week.

#02 — BUST DOWN AN INTERVIEW.
1. Pull up an interview you've done (or book one).
2. Clip every moment that hit.
3. Cut and post them this week.

#03 — EAT THE FROG.
1. Name what you've been putting off.
2. Do it this week. No exceptions.
3. Comment what you did.

#04 — ONE LOCATION. MAX ANGLES.
1. Pick one location, 3 to 5 setups.
2. Shoot 3 angles per setup. Full song.
3. Post your best clip this week.

#05 — TEST EVERY TYPE OF CONTENT.
1. Try one post in each of the 7 styles.
2. Make and post one of each.
3. Double down on what hit.

#06 — SETUP, THEN PAYOFF.
1. Pick your song's biggest moment.
2. Set it up with something absurd.
3. Cut so the payoff hits the climax.

#07 — REPOST YOUR WINNERS.
1. Sort your reels by most viewed.
2. Grab your top 7.
3. Post one a day to Trial Reels.

#08 — LEAD WITH THE FEELING.
1. Pick the feeling for the post.
2. Edit it to deliver that feeling.
3. Check the comments. Did it land?

#09 — DOUBLE DOWN ON WHAT WORKS.
1. Find your top performing video.
2. Make 3 more versions of it.
3. Post them this week.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

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00:00 Intro
01:00 Old Songs Are New to Someone Else
05:21 Content Is Part of the Job
08:21 Stop Overthinking and Post
13:07 Batch More Content in Less Time
18:02 Test Different Content Styles
22:29 Build a Setup and Payoff
27:36 Repost What Already Worked
33:57 Make People Feel Something
37:17 Double Down When It Works

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.

In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum.

She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of.

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00:00 Intro
02:23 KELS Is Blowing Up in Real Time
03:58 From Cleaning Houses to DIY Touring
05:41 How KELS Built Her Own Touring Model
10:27 Secret Shows and Weird Venues
13:13 Owning Fan Data and Selling Tickets Directly
16:08 Why Most Artists Wait Too Long to Tour
17:45 How KELS Picks Cities and Builds Demand
20:26 The Real Grind Behind Her Music Career
22:49 How Much DIY Touring Really Costs
25:16 How to Sell Tickets as an Indie Artist
30:21 Live Performance as Music Marketing
34:27 The Viral Sam Buck Video That Changed Everything
36:40 DistroKid
37:35 Building the Dirty Blues Brand
42:13 Sonic Identity vs Visual Identity
45:35 Why Great Music Alone Is Not Enough
48:56 How KELS Made “Gone” Work
55:26 Why Indie Artists Shouldn’t Give Up on Songs
57:28 Turning Followers Into Ticket Buyers
01:01:08 Why Relatability Matters for Artists
01:03:02 Rapid Fire Rampage ft. KELS

Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching.

In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore.

We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career?

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0:00 Intro
1:13 Ranking What Makes Content Go Viral
5:03 Going Viral Without Selling Out
7:24 High Production vs Posting Every Day
9:38 Citizen’s Viral Content Team
11:43 Quality Thresholds and Intentionality
13:32 Finding What Makes You Unique
17:23 How Many Ideas Actually Get Made?
20:27 Writing Songs With Visuals in Mind
24:10 Breaking Down Citizen’s Biggest Videos
29:01 The Plane Video Breakdown
33:00 The Vertigo Video Breakdown
39:41 DistroKid
41:19 Turning Views Into Streams
42:16 The Million-Like Checklist
48:47 The Psychology of Attention
51:21 What’s On the Mil-Liker Checklist?
58:14 The Business of Viral Music Content
1:03:08 Do Viral Views Create Real Fans?
1:08:37 Rapid Fire Rampage ft. Citizen the Artist

Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label.

We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game.

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Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech.

We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procrastination in disguise, why artists are scared to be seen, and what it really takes to build momentum in today’s music industry.

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0:00 Intro
2:02 Tough Love For Indie Artists
4:08 Hard Truths Indie Artists Need To Hear
11:51 Why Some Indie Artists Actually Grow
15:39 Music Marketing And The Algorithm
16:14 Perfectionism Is Holding Artists Back
18:35 How Artists Build Momentum
21:40 Scared To Post Your Music Online?
27:02 How To Stop Caring What People Think
31:29 Jane Lee Leaves Us Speechless
37:46 Why Artists Need Motion Before A Team
39:11 Posting Is Free For Artists
42:38 Why Artists Need To Post More Content
45:00 Fear Of Being Seen As An Artist
1:01:45 Rapid Fire Rampage

Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business.

Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done the right way) set all of it up for success.

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00:00 Intro
02:13 Meet Ty Baisden + Why They Rewrote the 20% Model
04:34 “Treat It Like a Business” (Employee #2 → Equity Mindset)
06:42 How the 50/50 Partnership Actually Works (2 Contracts + Creative Control)
09:08 Sign Yourself + Protect Your IP (Paperwork, Due Diligence, Loans)
15:02 Professionalism + Leverage (Emails, Domains, Being Taken Seriously)
17:47 When Equity Makes Sense (And When It Doesn’t)
20:13 Manager vs Operator (What Operators Actually Do)
25:49 Vesting + “Handshake” Trust (How to Structure It Safely)
30:02 $100M by 2030 + Holding Company Thinking (Verticals, Optionality)
36:14 Streaming → Direct-to-Consumer + Building Superfans
43:15 Clean Growth Only (No Fake Streams) + Indie vs Unsigned
47:42 AI, Tech Moats, and the Future of Managers
54:11 Brent’s Independence Story (Almost Signing → COVID → TikTok)
1:00:07 Culture Playbook Vol. 2 + Lessons / Timeline
1:07:16 Reinvesting + Advances (How They Funded Growth)
1:15:23 Scarcity Marketing + The “Digital Moat” Strategy
1:28:15 Rapid Fire Rampage ft. Ty Baisden