Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits.

Justice Baiden (LVRN):
Instagram: https://instagram.com/justicewearscoolpants
LVRN: https://www.lvrn.com
LVRN on Instagram: https://instagram.com/lvrn

Io Audio Technologies
https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable

KOSIGN (Kobalt):
Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black 
box, and what to do this week if you've never registered a song.

Apply to KOSIGN:
https://form.typeform.com/to/B2K0IOEu

Io Audio Technologies:
https://ioaudiotech.com

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week.

Free Superfan Tracker (mentioned in the episode):
https://onemoretime.fm/tracker

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.

In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage.

Check out comanager:
https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcast

Troy Carter:
Instagram: https://www.instagram.com/troycarter/
Venice Music: https://www.venicemusic.co

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early.

In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% manager deal, and more.

Grouped, 90 days free with code OMT:
https://grouped.com

Tim Weber:
Instagram: https://instagram.com/nottimweber
LinkedIn: https://www.linkedin.com/in/timothyrweber
The Artists Community, free to join: https://app.grouped.com/theartistscommunity/

One month free of ManyChat Pro:
https://onemoretime.fm/manychat

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time.

In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actually pay from four figures to seven, how usage rights and exclusivity work inside the contract, the one-sentence email that gets a reply, and reveals the platform almost no independent artist is using (but should be).

Mike Boyd Jr:
Instagram: https://www.instagram.com/mikeboydjr
LinkedIn: https://www.linkedin.com/in/mikeboydjr

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you.

In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an editor that cut, captioned and scheduled a reel that outperformed for us.

Build your Artist Brain, free:
https://onemoretime.fm/brain

The reel we mention, edited by AI:
https://www.instagram.com/reel/DbWTokEKLYn/

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music.

In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should be asking for, and Need It / Got It, the system living in his comment section that moves his tickets.

Jayo:
YouTube: https://www.youtube.com/@jayo
Instagram: https://www.instagram.com/jayo
TikTok: https://www.tiktok.com/@jayo
Spotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

50% off your first month of ManyChat Pro:
https://onemoretime.fm/manychat

Merch:
https://onemoretime.fm/shop

Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack.

We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures.

FREE: The Superfan Tracker
https://onemoretime.fm/tracker

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter.

In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog.

Amber Grimes:
Instagram: https://instagram.com/ambergrimes
Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter
Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when
Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
[email protected]

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop