In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.

In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans.

If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch.

FOLLOW Courtney:
https://www.instagram.com/knechtthedot/

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Everything OMT:
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If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages.

We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together.

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Everything OMT:
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Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list.

In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most independent artists need to make if they want their music to cut through.

FOLLOW Sean Garrett:
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Everything OMT:
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Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans).

We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (all for exactly $0 out of your budget).

Don't forget to drop a COMMENT 😏 on this video if you found value.

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Everything OMT:
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Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views.

In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics matter most, how to test different parts of your song to find the clip that converts, how alt accounts can help you reach brand new audiences, and much more.

FOLLOW Patrick Stafford:
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Everything OMT:
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Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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Everything OMT:
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For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.

Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician.

You’ll learn:
🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot)
🔂 How to plan a rollout strategy that feels cohesive (not random singles)
🔂 How to build a short-form content system that’s sustainable
🔂 How to use Spotify for Artists data to spot songs still growing
🔂 Why you should post your old music
🔂 Mindset shifts to help you be more consistent

FOLLOW Pertinence:
https://www.instagram.com/pertinencee

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Everything OMT:
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Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

EVERYTHING Curtiss:
https://www.curtissking.com/

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Everything OMT:
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L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company.

If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home.

WATCH on YouTube: https://youtu.be/E-xemFCxajU

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Everything OMT:
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Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music".

In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living.

WATCH on YouTube: https://youtu.be/A6n3GkB5-kU

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Everything OMT:
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