Damien Greathead has more than a decade of experience in cloud accounting, change management and marketing, specifically working with accountants and bookkeepers. Until recently, Damien led Receipt Bank global thought leadership program and customer marketing. He is now Head of Marketing at Practice Ignition. Earlier in his career, he was the Director at the consulting group 2020 Group USA which was acquired by Panalitix in 2016. Today he helps accountants and bookkeepers across the world drop the data entry and do more of what they love. Shownotes:

Shout out to 'powerhouses in the accounting profession' Ric Payne, Ron Baker, Chris Fredericksen and Paul Dunn

How the 20-20 accounting firm membership group was set up

Why the accounting profession is a phenomenal place to be right now

How accountants cope with change as a group

The power of momentum for accountants in dealing with change and disruption

Big up to Chad Davis about what makes the good accountants great

The power of the 'action after review' that leads to constant improvement in accounting firms

The rise of the smaller more nimble virtual accounting firms who recruit globally and are comfortable in a 'remote' world

An example of a virtual accounting firm that has clients globally with no premises and now employees 60+ people

Why making good money is actually one of the biggest challenges for accounting firms who want to grow

Accounting leaders - how do you balance what you need from your firm right now vz what you want it to produce in the future?

Fast growing accounting firms go one vital step further than just adopting new technology

Why bookkeeping as a monthly process is simply not efficient these days

New technology integrated into old ways of doing things has adverse effects on workflow and KPIs in accounting firms

Value pricing vz fixed pricing considerations for accountants

Why compliance is definitely not dead and why it's actually the perfect 'foot in the door' for accountants

Why it's up to the individual accounting firm to define what advisory services mean to them and then their clients

Best practice tips to deliver more successful advisory services in your accounting firm

What the good accountancy firms are doing well with differentiating and marketing themselves

What actually makes accountants phenomenal sales people if they reframe what selling actually means

Why accountants are great at sales but shocking at marketing

How accountants can more easily create engaging content which will will them more business and new clients

Shout out to great marketing from Andrew Wall, Carla Caldwell and Ryan Lazanis

The importance of small changes that build big momentum

What's coming up in the accounting profession over the next few years

Inspirational lessons learned from doing ironman triathlons, the New york marathon and swimming from Alcatraz

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When he’s not working, Damien has Escaped from Alcatraz several times and has a few ironman triathlons under his belt. You can reach him here...

https://www.linkedin.com/in/damiengreathead/ (LinkedIn )