In this episode, we dive deep into the strategies for generating impactful video content in 2025. The focus is on creating video-first content that converts, featuring 'day in the life' clips of practitioners and emotional patient testimonials. Key tactics include producing raw and authentic behind-the-scenes footage, collaborating with local micro-influencers, and optimizing for both long-tail and local SEO. The episode also explores the importance of evergreen content, timing with trending topics, and the structure of SEO posts for enhanced engagement and higher search rankings. Listeners are guided on how to leverage content creators, influencers, and Google My Business for a robust online presence.

00:00 Introduction to 2025 Content Creation

01:20 Creating Engaging Patient Testimonials

02:49 Behind the Scenes and Raw Content

04:06 Leveraging Influencer Collaborations

07:38 SEO Strategies for 2025

11:24 Evergreen vs. Trending Topics

13:22 Structuring SEO Posts for Success

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