Usually when we talk about CRO or conversion rate optimization, it's about optimizing paths you already created. You run an a/b split test on landing pages, headlines, photos, button color, and so on. But what if you took a different approach, and created entirely new pathways to conversions that didn't exist before? Ihor Sokolov, CRO and UXO expert, joins us on the show to talk about a creative new way to generate more conversions at your website...if you feel you've maxed out your current CRO opportunities, you'll want to check out this interview!