Fallon Appleton grew up with a love and appreciation for the western way of life. In her current role with Lucchese, Fallon has the opportunity to elevate the brand. She shares how she wore red Lucchese boots in high school and still has them to this day. Fallon is a graduate of Texas A&M University and started her career in news broadcasting before she moved into the western industry. Fallon talks about how her diverse background has allowed her to bring a fresh perspective into her job.

Read more about Fallon here!