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Creative Effectiveness judging at Cannes Lions 2024: The inside story
WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.
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By WARC
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WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.
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