Scrolling Instagram for more than a few moments will undoubtedly land you in a deluge of posts, Stories, and Reels of artists promoting their music. How do you stand out and actually grow?

In this episode of Creative Juice, Jack and Ed are joined once more by IndieFounder Coach Jesse Gillenwalters to discuss the melting pot of social media and its relationship to streaming growth. Learn the cultural impact of great content on social media and why the right kind of engagement opens the floodgates for artists to grow on multiple platforms, from Instagram, YouTube, Spotify, and beyond.

If you've ever found yourself wondering why your social content or ads miss the mark in actually getting fans that listen to your music, this episode was born to help you break that barrier and start growing your listeners and fans!

DISCOVER:

Why Great Content Acts As Cultural Moments For Fans

What 4 Steps Will Help You Create Amazing Videos

Why Your Clicks Don't Equal Streams

What Social Signals Actually Drive Fan Action

Why Your Music Videos Need A Hook, Just Like Your Songs

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today!

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Looking to grow your Spotify listeners, streams, and followers? Paid advertising can get you on your way to success...but with so much information about social media advertising, finding the best starting point can be a challenge...

In this episode of Creative Juice, Jack and Ed are joined by IndieX Account Strategist and IndieFounder Coach Jesse Gillenwalters to about growing on Spotify and Instagram using paid traffic! Hear from Jesse about the successes we're seeing with IndieFounder students' streaming growth, learn

If you want to cut through the noise around growing on Spotify and hear from someone who is actually doing it with artists every single day, this episode will get you marketing your streaming catalog to the right fans, right away!

DISCOVER:

What Artists Need To Know About Spotify Growth

How To Avoid Chasing The Wrong Metrics and Goals

What Makes A Winning Campaign in Instagram Reels Ads

How To Grow Your Audience In A Holistic Way

Why Your Best Organic Content Will Be Your Best Leverage

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Work With Jesse And The IndieFounder Team! Apply For An Open Slot Today!

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

A common bond that many artists share is the struggle to get fans to engage with them beyond listenership. Many musicians build audiences but many more fail at creating experiences to retain those fans...

In this episode of Creative Juice, Jack and Ed unbox a few simple, but effective tricks to encourage your fans to engage, support, and fall in love with you and your music. Learn how to take your fans, subscribers, and customers from disengaged listeners to active advocates and surprise them with calls to action that they'll love and search for more!

If you've ever struggled to get your fans to take the elusive "next step" with you, this episode will give you a few simple strategies that you can use today to make those fans stick!

DISCOVER:

Where Our Favorite Artists Miss The Mark In Their Stores

Why You Need To Focus On More Than Just Sales

How To Maximize Touchpoints and Interactions With Your Fans

Why EVERY Action You Take Matters For Your Growth

How To Build The Perfect Super Signature

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP191: How To Be A Musician and a Human on Social Media

EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Shared stories are what drive real connection between people. Behind every business with a great brand is great storytelling and for artists that are on the fence about sharing their stories, it's time to face the facts: You can't build a brand for your music without storytelling!

In this episode of Creative Juice, Jack and Ed discuss the art of storytelling and how successful artists leverage storytelling beyond their songs to make an impact on their fans. Learn what big and small businesses outside of music can teach you about branding, the two objections artists have when it comes to sharing on social media, and how to stand out from the noisy online world.

If you want to build a memorable brand around your music, this episode will help you leverage the power of storytelling with simple steps and actions you can take today!

DISCOVER:

What Elements Go Into A Strong Brand

How To Understand The Story You Want To Tell Online

What You Can Learn From Star Wars, Disney, ILM, and Other Famous Brands

How To Share Without Oversharing (Every Artist's Worst Nightmare)

Why You Need To Set The Branding Table For Your Fans

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP191: How To Be A Musician and a Human on Social Media

EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

As 2022 comes to an epic close, it's time to start looking ahead to what the new year will bring to music marketing and the music industry as a whole!

In this episode of Creative Juice, join Jack as he runs down his predictions for 2023 on the future of independent music, AI, marketing tools, and more!

If you want to make 2023 the best year for your music career, this episode will get you fired up and inspired to set your goals and charge ahead into the new year!

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

ChatAI

Jasper.ai

Midjourney

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

What's to come in 2023 in the music industry is anybody's guess, but we've got a few ideas and predictions...

In this episode of Creative Juice, Ed unpacks his thoughts and predictions for the new year around social media, content, creativity, and where to build your audience!

If you want to get a head start on planning out your goals for 2023, Ed's predictions will give you quite a few areas to think about!

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO!

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

A lot of questions pop up in creative circles about how to launch digital products and how artists can build a revenue stream by leveraging their content. In a world with endless free content, there are no easy answers but there are strategies to follow...

In this episode of Creative Juice, Jack and Ed sit down with our special guest Damien Ritter to discuss the successful launch of filmmaker and comedian, Bigg Jah's web series "The Lesbian Homie Season 2" as a digital event and offer! Learn from Dame as he shares how we were able to effectively tap into Jah's online audience to drive loads of sales and engagement for the premiere of the series!

If you want to succeed at putting content-driven offers behind a paywall, whether for your music, podcast, videos, or other creative endeavors, this episode will help you plan and execute a successful digital launch!

DISCOVER:

What Factors Go Into Successful Digital Launches

How To Create YouTube Calls To Action That Drive Traffic

Why "Imperfect" Tech Shouldn't Stop Your Momentum

How To Educate Fans About Your Growth and Pricing

Why The Team Chose Moment Over Patreon or Other Membership Options

How To Build A Membership Platform That Works

RESOURCES:

Learn The Buddy System Music Marketing Framework Inside IndiePRO

Subscribe to Bigg Jah on YouTube

Follow Dame on Instagram

Keep Up With The Music Entrepreneur Club

Check out Moment.co

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

Artists with sizeable audiences online have a few important levers that they can pull to unlock record-breaking growth in their business. Oftentimes, they just need to focus on the right things...

In this episode of Creative Juice, Jack and Ed share the processes and strategies that we utilized to help a new artist client ramp up their e-commerce growth at our agency, IndieX! Learn how we tap into a large audience for fast email list growth, create sales offers for rapid revenue generation, and how you can repeat these processes for your own music career.

If you have a large audience online and have yet to crack active monetization through e-commerce, this case study story episode from IndieX demonstrates just the tip of the iceberg of what's possible through smart digital music marketing!

DISCOVER:

• How To Grow An Email List for Free
• Why Artists Need Data Consolidation To Maximize Their Impact
• What Strategies We Use To Grow and Monetize An Audience Quickly
• How To Test Your Audience's Sales Tolerance Even If You Don't Have New Merch
• When To Stack Your Promotions So That You Don't Feel "Sales-y"

RESOURCES:

Learn The Buddy System Music Marketing Framework Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

The music industry might "shut down" during the holidays, but you don't have to! The reality is that the holiday season is a perfect time to engage your fans in creative ways...

In this episode of Creative Juice, Jack and Ed chat about the trope that the music industry goes dark in December and why artists shouldn't follow suit! Learn about the strategies that our artists at the IndieX agency are using to engage their fans throughout the holidays from offers, and sales to giveaways and contests, so that you can do the same even if you're not releasing holiday-themed music!

Want to make the most of the holiday season and make your fans feel more connected than ever? This episode covers how you can get creative with examples that you can make your own!

DISCOVER:

Why The Music Industry Shouldn't Shut Down In December

How To Structure A Giveaway for Nurturing Your Fans

What To Do If You Don't Have Holiday Music or Merch

How to Rearrange Your Upsell Stack During The Holidays

What Holiday Angles To Use In Your Copy

How The 502s Ran Their Holiday Livestreams

RESOURCES:

Learn The Buddy System Music Marketing Framework Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Despite current music industry chatter, artists DON'T need to chase virality with each and every social media post they create. In fact, you might find your next best social media move by looking at what you've already done...

In this episode of Creative Juice, Jack and Ed discuss tactics for making the most out of your videos on TikTok and Instagram and how to avoid spinning your wheels seeking your next viral moment! Learn how to repurpose your content tastefully and effectively for maximum impact and ad strategies to maximize your reach.

If chasing social media clout has you feeling like you're on a content creation hamster wheel, the tactics and strategies in this episode will be the sharpest arrows in your arsenal!

DISCOVER: What Artists Can Do To Stop Chasing Virality Online Why Reposting Your Content on TikTok Works How To Avoid Being "Cringey" When Sharing on Social Media

Why You Should Run Ads To Extend Your Viral Posts

How To Freshen Up Your Videos With A Few Simple Edits

RESOURCES: Learn How To Get Fans Daily Inside IndiePRO Join Us In The Indepreneur Discord Server!

Noah Kahan on TikTok

The 2-Step Process To Build A Fan Base Consistently

SnapTik

Anees Looking to expand your team or need marketing help? Apply to work with IndieX!