Did you know that 30% of all retail sales occur between Black Friday and Christmas? This upcoming sales period is a massive opportunity for artists...don't miss it!

In this episode of Creative Juice, Jack and Ed run down a list of tips and best practices for musicians that need a last minute jumpstart for a Black Friday 2022 strategy! Learn the 4 pillars of a successful Black Friday sales promotion and how to craft an offer for your fans even if you're just getting started.

Scrambling to get your Black Friday strategy built out for this year? We've got you covered in this episode!

DISCOVER: What 4 Pillars Make Up A Successful Sales Promotion How To Brainstorm Last Minute Merch and Offers What To Focus On If You Have Limited Products Available

Why You Need To Publish Your Ads A Week In Advance

What Your Rollout Timeline Should Include

When To Pivot and How To Pull Off Last Minute Changes

Plus: An Invite To Our Black Friday Activation Workshop

RESOURCES: Catch Our Black Friday Activation Workshop And Build Your Promo ONLY In IndiePRO Join Us In The Indepreneur Discord Server!

How To Build An Irresistible Offer For Your Fans In 10 Minutes Looking to expand your team or need marketing help? Apply to work with IndieX!

A major difference between most successful e-commerce companies and artists is that artists get stuck trying to find a reason to sell to their audience! You need a reason but you don't need permission...

In this episode of Creative Juice, Jack and Ed discuss e-commerce strategies and how with a little bit of creativity, you'll never need to hunt for a reason to sell to your fans again! Learn how one artist built a promotion around the birthday of a car and how you can create milestones for your sales calendar and leverage bonuses in your online store!

Want to make the most of your merch online? This episode will give you the confidence to build epic sales promotions all year round!

DISCOVER: How John Schneider Ran a Sale Around A Famous Car Why The 502s Created Their Own Holiday (and Why Fans Love It) How To Use Your Interests To Create Sales Promos Out Of Thin Air

Why You Don't Need New Merch For Every Offer What Pivots To Make When Your Ideas Don't Stick

When To Effectively Bundle Products In Your Promotions

RESOURCES: Learn To Make Sales All Year Round Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Despite wanting to grow their businesses, artists often face misconceptions and obstacles that build up around the process of selling to their fans. These myths can massively limit your growth...

In this episode of Creative Juice, Jack and Ed play the role of mythbusters to break down the sales misconceptions and unconscious fears that musicians hold! Discover how new narratives can supercharge your merch drops, learn about creative social selling, and how to plan an intentional and organized rollout plan.

Feeling uneasy about making sales offers to your fans? See what blindspots you might be missing in this episode and launch your merch with confidence!

DISCOVER:

• Who Your Real Competition Is When Marketing To Your Fans Why Are Artists Really Afraid To Sell?
• How Artists Miss Out On Sales By Omission of Frequency or Channel
• Why You Should Send A "Last Chance" Email with Every Promotion
• What To Watch For From Other Brands Around The Holidays

RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Marketing your music to get new fans and grow a music business doesn't have to be overwhelming or complicated! In reality, there are three main things that artists and bands need to focus on...

In this episode of Creative Juice, Jack and Ed discuss how to identify and attack the low hanging fruit in your music career and find the winning opportunities that are right under your nose! Gain an understanding of how all music marketing strategies and tactics fall under one of three categories: creating attention, capturing attention, and monetizing attention.

If you've ever wondered what next step is right in the process of marketing your music, you'll find the answer for your growth in this episode!

DISCOVER: What Questions To Ask Yourself When Considering A Strategy How To Develop A Marketing Plan Based on Low Hanging Fruit How To Create Attention With Paid Ads and Organically Why You Need To Capture New Fans' Attention After Discovery

What Your Favorite Movies and TV Shows Can Teach You About Social Media

Why Artists Are Uniquely Qualified To Crush Their Marketing

RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

EP207: Where Major Artists Get Stuck In Their Marketing Zach Bryan on TikTok

Nic D on TikTok Looking to expand your team or need marketing help? Apply to work with IndieX!

As an artist, it's easy to get bogged down in the day-to-day and be trapped repeating the same processes and routines with little growth to show for it. But if you want to succeed in a creative music business, it's important to think outside the box and bring value to your fans...

In this episode of Creative Juice, Jack and Ed discuss creative problem-solving and how to transform your business one step at a time. Learn how our artists clients at IndieX have solved problems in their music businesses from booking and touring to merch sales and online engagement and how to wow your fans with experiences both online and offline.

Wondering how to apply your creativity to pull yourself out of a rut in your career? This episode is for you!

DISCOVER: How To Transform Your Business With Value Driven Fan Offers What Creative Problem Solving Did for Dave Pettigrew's Touring in 2020 How The 502s Solved Their Expensive Euro Tour Problem Why Putting Limiting Your Extra-Musical Ideas Is Killing Your Career Why Worrying About Scale and Sustainability Will Stop Your Progress

RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! EP228: A Crafty Way To Work With Promoters To Crush Your Live Show Marketing w/ Ande Hunter, IndieX Marketing Strategist Looking to expand your team or need marketing help? Apply to work with IndieX!

When it comes to releasing new music, the options for marketing and promotion are endless, especially online. But some of the most impactful tools in an artist's arsenal are in-person experiences!

In this episode of Creative Juice, we're joined by Casey Cavaliere of The Wonder Years to discuss how to create unforgettable in-person experiences for your fans! Discover how The Wonder Years took over a theater, a boutique shop, a record store, and a restaurant around the release of "The Hum Goes On Forever", the logistics that go into planning a multi-phase event, and how to borrow inspiration from other industries!

Whether it's a small gathering of close friends or a full-blown block party, in-person release events allow you to connect with your fans in the most memorable ways. If you're looking to put on an unforgettable release event, this episode is a must-listen!

DISCOVER:

What The Wonder Years Pulled Off For Their Album Release Spectacular How To Create Special Moments For Your Fans Based on Their Interests What 3 Pillars Allow You To Build Epic Live Experiences

What Casey Learned from Playing 4 Shows in 4 Cities in 24 Hours

Why Being Agile Is Critical Leading Up To Your Events

How To Plan Ahead and Focus On Logistics

What Other Industries Outside of Music Can Teach You About Event Marketing

RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

Check out "The Hum Goes On Forever" Release Spectacular Rollout Follow Casey on Instagram Looking to expand your team or need marketing help? Apply to work with IndieX!

Casey knows a thing or two (or five) about creating awesome experiences for fans. I hope this episode inspires you as much as it inspired me!

When it comes to building a team around your music career, there are a lot of traps that artists and bands can fall into. So many arguments and misunderstandings can be easily avoided...

In this episode of Creative Juice, Jack and Ed chat about a few of the biggest traps musicians face when trying to build a strong team around them. Gain an understanding of what so many artists miss about their managers, how to view your music as a business, and how ensure every member of your team knows their worth.

Worried that you'll never make it in the music industry because you don't have the right team around you? This episode is a must-listen to understand how you and your team can work together to succeed!

DISCOVER: How To Be A Leader In Your Music Business What The Difference Is Between Micromanagement and Attentiveness How The 502s Build Their Team and Configured Roles The #1 Question To Ask When Building A Team

RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Follow Dame Ritter and Music Entrepreneur Club Looking to expand your team or need marketing help? Apply to work with IndieX!

As an artist, maintaining control of your brand voice online is critical, especially as you begin to build a team and offload your marketing work.

In this episode of Creative Juice, Jack and Ed chat about how to keep consistency in your messaging and copy so that you remain authentic to your fans as you grow! Learn about why and when artists shift their effort away from their online presence, nailing your brand voice and copy, and the simple processes to use to ensure that your marketing from social media, emails, and ads stay true to you!

Worried about giving up control of your online persona? Use the processes in this episode to craft better messaging online AND pass on your creative vision to the rest of your team!

DISCOVER:

Why SO Many Artists End Up With A Corporate Social Media Presence

What QA Processes To Install Into Your Music Career Today

Why You Should (And Shouldn't) Offload Your Marketing Work

What To Pay Attention To When Crafting Your Online Voice

How To Define Your Brand Voice Guidelines

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP183 – How To Be More Productive In Your Music Marketing w/ DUX

Looking to expand your team or need marketing help? Apply to work with IndieX!

The last quarter of the calendar year represents a ton of growth opportunities for artists. What you stand to gain or lose depends on all of the steps that you take from today forward...

In this episode of Creative Juice, Jack and Ed talk about how to grow your music career in Q4 with three simple but crucial steps. Learn about the opportunities and challenges that await musicians at the tail end of the year, how to prepare, and how to set yourself up for success in the remainder of 2022 and into 2023!

If you're looking to get a leg up on 99% of other artists and bands in the coming months, let this episode be your roadmap!

DISCOVER:

How To Plan Your Year-End Promotional Calendar

Why You Should Set An Advertising Budget and Stick To It

What To Expect When Marketing in Q4

How To Catapult Your Music Career Into Successful Processes For Next Year

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP194: 4 Outside the Box Offers To Make To Your Fans

EP139: How To Bribe Your Fans (To Join Your List)

Ready, Fire, Aim

Looking to expand your team or need marketing help? Apply to work with IndieX!

Ever feel creative burnout? In the midst of booking shows, touring, marketing, and everything in between, what happens when you lose creative focus on your music?

In this episode of Creative Juice, we're joined by Indepreneur's Director of Operations Jonah McLean, aka alien-funk producer DUX for a chat all about staying creative in the busyness of running a music business! Discover how to schedule creativity into your workflow, our 3 creativity energizers, and how to systematize your creative processes alongside the rest of your music career!

If you've ever struggled with writers block after intense focus on the other areas of your business, this episode is for you!

DISCOVER:

What To Do When You're Low On Time

How To Apply Your Productivity Systems To Your Creative Processes

What To Have In Your Back Pocket To Fuel Your Creative Juice

How To Break Writer's Block By Allowing Yourself To Play

Why Organization Keeps Your Creativity On Rails

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP183 – How To Be More Productive In Your Music Marketing w/ DUX

The Artist's Way

Yumi Sakugawa

Looking to expand your team or need marketing help? Apply to work with IndieX!