What are the best practices for announcing, launching, marketing, and successfully playing a string of live shows right now in 2022 as the state of live music evolves?

In this episode of Creative Juice, Jack and Ed bring us a mid-year report on the state of tour marketing straight from The 502s most recent international tour! Learn how to optimize your marketing for both existing and new show markets, discover how to announce ticket sales for visibility online, and how to let your data determine your tour routing!

Thinking about getting back into playing live shows after a long hiatus over the last two years? This episode is packed with actionable steps that are working NOW that you can use to make sure your next show has a big impact!

DISCOVER:

• What Data To Analyze When Planning Your Tours
• How To Launch Effectively To Increase Urgency and Demand
• How To Interpret Listener and Customer Data To Sell More Tickets
• What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel
• How The 502s Used A Waitlist Strategy To Capture Fan Attention
• How To Use IG Stories To Drive Your Live Content Forward
• Why It's Critical To Go The Extra Mile To Engage With Fans

RESOURCES:

Learn How To Sell Tickets To Live Shows Inside IndiePRO

EP210: What Being On The Road Can Teach Artists About Marketing

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Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Monetizing an audience requires much more effort and attention than just building a store on Bandcamp or Squarespace but most artists are missing the simple steps that can help them wow their fans with great merch...

In this episode of Creative Juice, Jack and Ed take a page out of the standard operating procedures from our music marketing agency, IndieX and unpack the step-by-step process to turn a merch product into an irresistible offer in 10 minutes or less!

Thinking about launching an online store, dropping a merch line, or selling to your fans for the first time? Don't sleep on this gamechanger process that will take your merch game from zero to hero, fast!

DISCOVER:

• How We Create Irresistible Sales Offers For Artists and Bands Every Week
• How To Create Urgency With Your Offers, Ethically
• What To Consider When Setting Your Offer Prices
• Why EVERY Offer Needs Bonuses
• How To Make Your Fans Comfortable Purchasing With You

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

With so many opportunities for growing an audience online, there's no excuse to NOT have a growing fan base. But many artists find themselves stalled out at the starting line...

In this episode of Creative Juice, Jack and Ed discuss how artists can kickstart their fan acquisition processes with the paid traffic strategies we use for our artists at the IndieX music marketing agency! Uncover the top of funnel ad strategies we use to help artists get discovered and learn the pros and cons of ad placements from Facebook, Instagram, TikTok, YouTube, and beyond!

Feeling stuck trying to grow your fan base? This episode is dedicated to getting you unstuck and growing, consistently every single day!

DISCOVER:

Why You Need Consistency In Your Audience Growth

What Creatively Assets You'll Need To Advertise Effectively

How TikTok Organic and Paid Traffic Work Together

Why YouTube Placements Require Intentional Videos

How To Become A Pattern Interrupt Ninja

RESOURCES:

• Learn The Fan Finder Method Inside IndiePRO
• What Musicians Need To Know About The TikTok Algorithm
• EP187: Instagram Reels Ads For Music
• EP220: The 2 Step Process To Build A Fan Base Consistently
• EP221: Why Organic Growth Matters In Music Marketing
• Join Us In The Indepreneur Discord Server!
• Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

The landscape of live music has changed more in the past two years than likely ever before! To stay on the cutting edge and get more fans out to shows, artists need to know their data and own their data. Nobody knows this better than the folks at Bandsintown!

In this episode of Creative Juice, Jack and Ed are joined by special guest Fabrice Sergent, a Co-Founder and Managing Partner at Bandsintown for a chat about the future of touring and technology. Learn what Bandsintown discovered about live music during the COVID-19 pandemic, how they are actively empowering Indies to grow their touring market share, and how they grew to over 70 million users on the platform!

If you're getting back out on tour or starting to play shows for the first time, this episode is jam-packed with equal parts data and inspiration!

DISCOVER:

Why Bandsintown Built Its Algorithm To Favor Indies

How The Bandsintown Recommendation Engine Works

What Artists Need To Do To Get Discovered On The Platform

Why Bandsintown Built Its New Fan Management Suite

What COVID-19 Taught Us About First Party Data

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join The Bandsintown Community!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Whether it's TikTok, Instagram, YouTube, or Facebook, organic social media growth is a critical part of music marketing. Facebook and Instagram ads alone won't carry the growth for most artists and the reason might surprise you...

In this episode of Creative Juice, Jack and Ed continue the conversation about the two-legged fan base growth strategy for artists in today's social landscape. Learn the pros and cons of organic content, the dangers of relying on only paid traffic, and the results they gained from the investment, a how organic and paid strategies support the growth of well-rounded artists!

If you've been wondering how to tighten your focus in your music marketing, this episode will help you find a balance between the two most impactful channels for growing an audience!

DISCOVER:

• What Goals Artists Should Set With Social Media
• Why Your Content Needs To Be Relationship Driven
• How To Qualify Your Top of Funnel Audiences
• What Your Paid Ads Can Teach You About Content
• How To Warm Up Your Fans After They Discover You

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

What Musicians Need To Know About The TikTok Algorithm

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Looking to build a fan base online and wondering if you should focus your efforts on organic growth or paid ads to reach new fans? The best strategy isn't either/or...

In part one of our two-part series on audience growth on Creative Juice, we discuss why paid social media advertising is still one of the most reliable methods of building a fan base online, despite what you might hear about TikTok or Instagram organic growth! Learn the best practices for testing your content with Facebook and Instagram ads, establishing a baseline for your audience growth, and the where to start if you're just starting out!

If you've been hearing the chatter in music marketing pitting advertising against organic growth, this episode will flip your conceptions about social media advertising on its head!

DISCOVER:

Why Paid Traffic Is So Consistent For Audience Growth

What KPIs To Monitor In Your Campaigns

How Touring and Advertising Are Alike

Why Paid Social Beats Organic If You're Starting From Zero

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

EP213: Publicity, Fan Base Growth, and The Music Marketing Landscape

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

There's a decades-old release strategy that is still the norm in the music industry...Release a single and release a music video to go with it. Are big-budget music videos actually effective in 2022?

In this episode of Creative Juice, Jack and Ed take off the gloves and go head to head as they discuss The 502s recently released official music video and whether it was valuable for the band! Learn how performance videos and traditional music videos fit into a marketing strategy, why The 502s released an official music video after they had gone viral, and the results they gained from the investment.

If you've wrestled with the idea of needing a music video to pair with your releases, get some clarity on where a traditional video might benefit you and when it will let you down!

DISCOVER:

Why The 502s Released A Music Video After "Just A Little While" Went Viral

What 3 Goals The Band Had For The Official Music Video

Why Performance Videos Are Disruptive

Which Videos Will Yield Audience Growth

How The Traditional Rollout of Music Is Being Inverted

RESOURCES:

• Learn Top Music Marketing Strategies Inside IndiePRO
• OK GO
• Hobo Johnson
• Join Us In The Indepreneur Discord Server!
• Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Have you ever gotten an email from another artist that made you roll your eyes? Chances are, you probably have...and there's something we can all learn from it!

In this episode of Creative Juice, we dissect an email that one of our artists in the IndiePRO community submitted from one of his favorite bands and pick apart where the messaging fell short! Discover why this Spotify-focused email came across as impersonal, how to catch your fans' attention in a crowded inbox, and why you can't ignore email marketing best practices as you grow.

Want to gain a competitive edge in the race for attention and avoid the unsubscribe button? This episode will help you build your music marketing swipe file with new to-dos and not-to-dos!

DISCOVER:

• Why Spotify's Cloudy Data Can Cause Bottlenecks in Your Marketing
• How To Avoid Subject Line Blindness
• Where "Unlock" Campaigns Are Actually Useful
• What To Consider When Segmenting Your Audience
• Why You Need To Learn Marketing BEFORE You Build A Team
• How To Stand Out To Your Most Valuable Fans In Email

RESOURCES:

Become An Email Marketing Pro for Your Music Inside IndiePRO

The 5 Mistakes Artists Make With Email Marketing

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Excited about the massive discovery opportunities TikTok offers musicians? From viral content to growing an engaged fan base, organic growth on TikTok can help you reach a whole new audience. But success on the platform isn't a clear-cut path! Where can you start?

In this episode of Creative Juice, Jack and Ed take a deep dive into how the TikTok algorithm works and what artists need to know to maximize their TikTok strategy! Learn the ins and outs of the TikTok algorithm straight from TikTok's internal documents, how to create content that is valuable to the platform, and the critical elements that you need in your TikTok videos.

If you've been thinking about using TikTok to find new fans but don't want to subject yourself to dancing and gimmicks, this episode and TikTok itself proves that you don't have to dance to crush it on the platform!

DISCOVER:

• What TikTok's Algorithm Considers Valuable
• What 4 Goals TikTok is Trying To Accomplishing When Analyzing Your Content
• How To Use Hashtags and Captions In Your Posts
• How The Algorithm Taps Into Human Psychology
• Why Follower Count On TikTok Doesn't Matter (As Much You Think)
• How To Garner Engagement on TikTok

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

NYT Article: How TikTok Reads Your Mind

Tai Verdes

Nic D

Mount Joy

InShot

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

The flow of money in the music business is notoriously slow, involves too many changes of hands, and too often leaves artists on the hook waiting for cash flow. This is especially true when it comes to streaming royalties.

In this episode of Creative Juice, we're joined by Daniel Dewar, Founder and CEO of Paperchain to discuss how they are revolutionizing how artists get paid for their streams! Learn how the current model of royalty payments functions, how Paperchain is solving the velocity of money in the streaming sector, and where blockchain technology plays a part in the process.

As an artist or musician, if you're even the slightest bit interested in streaming royalties as a revenue stream in your music business, you absolutely MUST hear what Paperchain is up to!

DISCOVER:

• How Dynamic Streaming Payouts Currently Work
• What Music Revenue Problems Paperchain Aims To Solve
• How Paperchain Uses Streaming Data to Get Artists Paid Faster
• Where Blockchain Technology Comes Into Play with Paperchain's Wallet
• How Artists Can Get Yields on Their Streaming Royalties

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Sign Up For Paperchain!

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!