When it comes to planning and launching releases, many artists get stuck trying to sustain momentum and growth over time. Focusing your marketing on solving this problem can yield massive results!

In this episode of Creative Juice, Jack and Ed unpack the concepts, strategies, and tactics behind ensuring that each of your releases has a compounding effect on the growth of your music career! Learn how to analyze your marketing systems, engineer your audience growth, and what we've seen some of the best artist managers focus on with the artists they work with!

If you're planning a release in the coming months, this episode is a must-listen so that you can learn from the data and the successes of your previous releases to supercharge your growth!

DISCOVER:

• How Releases and Tours Drive The Upward Narrative of Your Career
• Why Consistency Sustains Your Growth Trajectory
• How To Take Data Driven Risks In Your Marketing
• What Strategies To Have In Your Toolkit For When Things Go Wrong
• Where To Look When You Feel Stuck
• What You Can Learn from Nic D About Finding "Your Thing"

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Did you know that for artists and bands with large, engaged audiences there are 4 major bottlenecks that can stall your revenue growth online?

In this episode of Creative Juice, Jack and Ed break down the processes we use with artists and bands at IndieX to help them diagnose and overcome their monetization bottlenecks from day 1! Learn why your revenue as an artist doesn't need to be a rollercoaster and how fulfillment, design, offer strategy, and profitability challenges can be easily solvable problems with the right tools, tactics, and team in place.

If you have a fan base and customers but haven't really leveraged selling merch online to full capacity, this episode is meant to help you find your blockers and clear them!

DISCOVER:

• Why "Boring is Better" Once You've Got Attention Around Your Music
• What 4 Bottlenecks Exist for Artists Trying To Sell Merch Online
• How to Diagnose Your Music Business Processes
• Why Artists Tend To Undercharge (And How To Avoid It)

RESOURCES:

Check Out "How To Make Merch That Fans Want" Inside IndiePRO

The 2 Main Problems With An Artist's Marketing

EP230: How To Amplify Your Fans’ Customer Experience

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

As a musician, wrapping up a release is only the beginning. Whether launching an album, EP, single, or merch line, you've managed to get people to take notice, but now you need to make the most of that opportunity and turn those new fans into lifelong customers!

In this episode of Creative Juice, Jack and Ed chat about where to focus your marketing in order to turn those new fans into customers for life! Learn about the main hurdles artists hit after launching a record, why music marketing isn't always a linear process, and how to ensure your fans always see value in what you bring to the table!

This episode is a must-listen if you've ever felt stuck after a launch and didn't know how to dial in your marketing to build on your foundation! Don't miss it!

DISCOVER:

• Why You Need To Nurture Your Fans And Build Perceived Value
• How To Overcome Peaks and Valleys In Your Release Schedule
• What Product Strategy To Focus On For Your Existing Customers
• Why Music Marketing Isn't Linear or Paint-By-Numbers
• How To Reframe Your Offers To Turn Listeners Into Customers

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

CJ Episode 231 - Your Artist E-Commerce Shopping List

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

A quick Google search gives musicians a dizzying number of options of how to build an online store that turns fans into customers. How do you choose the best platform for you, your music, and your merch?

In this episode of Creative Juice, Jack and Ed run through an e-commerce shopping list for artists. straight from the recommendations we make to clients at the IndieX music marketing agency! Learn why solutions "made for musicians" often fall short, what tools you need in your e-commerce arsenal, and how to build your tech stack with growth in mind!

Whether you're building a store for the first time or a veteran of selling to your fans online, the shopping list in this episode will set you up for success!

DISCOVER:

• What Stores, Email Marketing, Page Builders, and Plugins To Look For
• Why We Recommend Shopify Above Other E-commerce Tools
• How Woocommerce Can Work With Your Website
• Which Plugins Will Enhance Your Store
• How To Build An E-Commerce Stack On A Budget

RESOURCES:

Check Out "How To Make Merch That Fans Want" Inside IndiePRO

Single Music

Loox

Low Stock Notification

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

For musicians selling to their fans online, getting fans to click the buy button in your online store is just the first step in the process of creating lifelong customers! There's a whole world that happens after the sale...

In this episode of Creative Juice, Jack and Ed discuss how to dial in the customer experience for your fans to create lifelong happy customers. Learn how to handle customer support without getting overwhelmed, automation tricks to wow your customers, and how to get your order fulfillment setup and streamlined!

If you're managing your own online store or preparing to sell to your fans for the first time, this episode will save you a lot of second-guessing about how to keep your fans happy!

DISCOVER:

• How Your Customer Experience Can Create Two Different Kinds of Fans
• What Support Scripts You'll Definitely Need To Succeed
• How Automation Can Save You Time and Wow Your Customers
• Why Your Fans Customer Experience Matters For Your Business Health
• How The 502s Shored Up Their Fulfillment Processes

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Rubberstamps.com

Bonjoro.com

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

As an artist or band, your first year is full of challenges. From writing and producing music to promoting and building a fanbase, it can be tough to know where to start - or how to keep going when you get stuck!

In this episode of Creative Juice, Jack is joined by Kyle "Circa" Lemaire from SOMEKIDPUNK to chat about how to dominate your first year as an artist and where to focus your efforts. Learn systems and tips for getting started and staying on track with producing music, building content, and marketing to build a fan base!

Whether you're just starting out or you're breathing new life into your music career, this episode is a must-listen in order to make your first year a success!

DISCOVER:

• How SOMEKIDPUNK Built A Creative Collective
• What To Focus On In Your First Year Of Music Marketing
• Why You Should Avoid Stunts And Focus On Marathons
• How To Go From Zero Fans to 32k Monthly Listeners
• Why Releasing Singles and Micro-Content Works

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

SOMEKIDPUNK on Instagram

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Touring is riddled with all sorts of challenges for artists and live show marketing is full of even more...dealing with multiple ticket providers, data dark spots, and outdated marketing tactics becomes more challenging as you grow!

In this episode of Creative Juice, Jack and Ed are joined by Ande Hunter, a Marketing Strategist at IndieX and the guitarist of As December Falls to chat about tour marketing and tech stacks! Learn about the challenges artists and bands face when working with bigger venues, promoters, and agents and how As December Falls overcame their marketing challenges and data traps in their customer journey with clever negotiation and a robust tech stack!

Worried that your ticket sales will flop due to bad marketing that's out of your control? This episode is a must-listen and might even predict the future of how bands and their teams work together to succeed!

DISCOVER:

• Why Artists Have Challenges With Tour Marketing As They Grow
• What You Need In An Efficient Tour Marketing Stack
• How As December Falls Built A Tech Stack Solution WITH Their Promoter
• Why You Need To Know Your Numbers For Leverage
• How Sales Page Congruency Plays Into Your Fans' Customer Journey
• What Your Past Data Can Tell Your Promoters
• How To Do Early Access For Merch And Presales Even With "Imperfect" Marketing

RESOURCES:

Learn How To Sell Tickets To Live Shows Inside IndiePRO

EP198: How As December Falls Sold Out Their UK Tour (Case Study)

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

We get a LOT of questions about the best strategies and tactics to use when planning and marketing a single release...with a TON of information on the topic, there's a lot for artists to unpack!

In this episode of Creative Juice, Jack and Ed chat about the major pillars of a single release strategy that artists need for a successful launch! Learn how to create a timeline for your releases, how to craft a narrative around your music, what content to have in your arsenal, and how to keep fans of all levels excited and engaged.

Are you preparing to drop recurring singles throughout the rest of this year? Don't plan another release without listening to the gems in this episode!

DISCOVER:

• What Major Marketing Pillars Will Support Your Music Releases
• Why Indies Can't Base Their Strategies On Taylor Swift or Beyonce
• How To Craft Content That Will Get Your Fans Talking About Your Single
• Why You Need Video On The Day Your Music Drops
• What You Can Learn from Bon Iver About Fan Access
• How To Make Presaves Actually Valuable To Your Fans (If You MUST)

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

For many musicians, there's a veil of mystery surrounding publishing, songwriting, and producing and the process of breaking into that side of the music business. Where do you get started if you're looking to make a living as a songwriter or producer?

In this special episode of Creative Juice, Jack is joined by Katie Mitzell Fagan, the Head of A&R at Prescription Songs (Doja Cat, Dua Lipa, Lil Nas X) in Nashville to chat about all things A&R, songwriting, and breaking into the publishing world! Learn how Katie helped grow Prescription Songs roster from 12 to over 150 songwriters, her process as an A&R when working with producers and songwriters, and her biggest advice for aspiring musicians looking to get started in publishing!

Do you want to break into the songwriting world but have no idea where to begin? Katie brings massive insight, inspiration, and actionable advice to this episode that you won't hear anywhere else!

DISCOVER:

• How Katie Got Her Start In The Music Biz and Helped Build Prescription Songs
• What A&R Teams Do Day-To-Day in 2022
• How Publishing A&R Differs from Record Label A&R
• What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel
• How Katie and Prescription Songs Filled A Space In The Nashville Music Scene
• What "Hustle" Really Means To Aspiring Songwriters and Producers
• Where The Future of Music Publishing is (Hopefully) Heading

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Prescription Songs on Instagram

In Nashville? Check out The Other Nashville Society!

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

What are the best practices for announcing, launching, marketing, and successfully playing a string of live shows right now in 2022 as the state of live music evolves?

In this episode of Creative Juice, Jack and Ed bring us a mid-year report on the state of tour marketing straight from The 502s most recent international tour! Learn how to optimize your marketing for both existing and new show markets, discover how to announce ticket sales for visibility online, and how to let your data determine your tour routing!

Thinking about getting back into playing live shows after a long hiatus over the last two years? This episode is packed with actionable steps that are working NOW that you can use to make sure your next show has a big impact!

DISCOVER:

• What Data To Analyze When Planning Your Tours
• How To Launch Effectively To Increase Urgency and Demand
• How To Interpret Listener and Customer Data To Sell More Tickets
• What Marketing Tech Stack You'll Need To Build A Tour Opt-In Funnel
• How The 502s Used A Waitlist Strategy To Capture Fan Attention
• How To Use IG Stories To Drive Your Live Content Forward
• Why It's Critical To Go The Extra Mile To Engage With Fans

RESOURCES:

Learn How To Sell Tickets To Live Shows Inside IndiePRO

EP210: What Being On The Road Can Teach Artists About Marketing

Join Us In The Indepreneur Discord Server!

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!