Thinking about diving into the world of music NFTs? Many artists on the outside looking in wonder if NFTs are worth all the buzz they get in the music business. Are music NFTs all hype, an actual revenue stream, or something in between?

In this episode of Creative Juice, Jack and Circa walk through the history and fundamentals of NFTs to cover where NFTs started, how they work, and what the future may hold for music NFTs. Discover the similarities NFTs have with other collectibles like trading cards, how the technology behind NFTs work, and learn the process involved in minting and selling music NFTs!

If you're looking for a resource to give you a full introduction to music NFTs from start to finish, let this episode be your guide!

DISCOVER:

• What A Nonfungible Token Is and Why They're Valuable
• What The Scaling Trilemma Represents
• The Hard To Swallow Pills of 2022 For The Music Industry
• What Steps You Need To Take To Mint an NFT
• Examples of Successful and Unsuccessful NFT Launches
• What Communities You Can Join to Learn About Music NFTs
• How To Sell NFTs in a Secondary Market
• Why Physical Items Are Easily Understood As Tokenization

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Whiteboard Crypto

Sound.xyz

Catalog.works

Songcamp

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Turn any corner in the music industry these days and you'll probably hear buzz from executives, tech-heads, and marketers about NFTs and how they're the hottest monetization path for artists. What's the deal with NFTs and what is all the hype around web3?

In this episode of Creative Juice, Jack, Ed, and Circa take us on a crash course in web3 and music! Learn what web3 is and its relationship to blockchain technology, what fundamentals musicians should know about cryptocurrency, how NFTs work, and what exciting future states could await the music business in web3!

Ever find yourself sitting on the sidelines wondering what the heck NFTs are and why any musician would care about them, this episode will give you the 101 you've been looking for!

DISCOVER:

• What Web3 Is And How It Fits Into The History of The Internet
• How Cryptocurrency, Web3, and Blockchain Technology Are Related
• Why NFTs Today Are NOT The End All Be All
• How Web3 Could Solve Intellectual Property Issues In Music
• Where You Can Get Started Exploring The Web3 Music Space
• Why Community Is Critical To The Future of The Internet

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

EP201: Our Music Marketing Predictions for 2022!

Sound.xyz

Catalog.works

Songcamp

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Is advertising still a viable strategy for growing a fan base around your music? How can artists best represent themselves online once they've captured attention? These are the questions that keep even the shrewdest music marketers up all night...

In this episode of Creative Juice, Jack and Ed welcome Circa back to the podcast to discuss his band SOMEKIDPUNK and the role of advertising in continuing traction in their growth! Learn how Circa pivoted around the changing landscape of paid advertising, why organic growth only took the band so far, why your brand and content matter no matter your fan acquisition strategies, and how to engage an audience around you and your unique interests!

Whether you're trying to crack new ways to grow your audience or looking to connect with your existing fans in more engaging ways, this discussion around ads, publicity, and owning your space online will help you hone in on the right strategy for you!

DISCOVER:

• How To Understand The Current Music Marketing Landscape
• Why The Counternarrative Around Paid Ads Is So Dangerous To Musicians
• What You Can Learn from 50 Cent About Your Brand
• Why Artists Are Predisposed To Be Public Figures
• PLUS: A Teaser Into The Targeting Lessons Inside The NEW Fan Finder Method

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

EP181: The Shifting Role of Artists in Society and Culture

EP203: How To Build A World For Your Fans

EP207: Where Major Artists Get Stuck In Their Marketing

EP84: How to Build a Fan Base as a Solo Artist w/ Dave Pettigrew

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Online advertising targeting is changing and musicians aren't immune to that! What happens as targeting options become broader and you can no longer target other artists' fans or the new sensations that you know your fans follow?

In this episode of Creative Juice, Jack and Ed take you on a journey of data digging to find out who your fans really are and what they're interested in! Learn about how the IndieX Agency targets potential fans for creatives that aren't musicians, how to find niche interests outside similar artists, what to look for when testing new targeting ideas, and how customer avatars play into every aspect of your music marketing!

If you've ever wondered why Facebook won't let you target Billie Eilish fans and how to work around it, this episode will get you digging into what your fans really dig to make your marketing really resonate with them!

DISCOVER:

• What Questions To Ask When Building Customer Avatars
• Why Online Advertising Targeting Options Are Getting Broader
• How To Survey Your Fans And Learn Their Tribal Language
• Where to Get Started When Targeting Broad Interests
• How To Different Different Types of Audience Scale
• PLUS: The First Sneak Peek Into The New Fan Finder Method Training

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

EP205: Staying Ahead Of The Creative Curve Online

EP203: How To Build A World For Your Fans

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

Spotify playlisting is a topic artists talk about A LOT. Where does playlisting fit into growing a fan base and your overall music marketing strategy? What does it take to actually get traction on a playlist? The questions are many and there are even more facets for artists to be aware of...

In this episode of Creative Juice, Jack and Ed chat about fan base growth through playlists and the pros and cons of having playlisting as the core of your marketing! Learn about the different types of playlists on Spotify, how music gets selected for placement, the challenges of pitching and placement, and why growth outside of playlists will yield higher returns for your music!

If you've ever struggled through playlist submissions and campaigns with little results to show, this episode will give you insights about where to focus your efforts for real growth!

DISCOVER:

• How Editorial, Algorithmic, and User Generated Playlists Work on Spotify
• Why You Should Avoid Putting All Your Eggs Into the Playlisting Basket
• How Playlist Placement Can Impact Your Songs' Save Rate
• When Playlisting Took Off For The 502s and What You Can Learn From It
• Why You Need To Be Agile For Big Moments In Your Music Career

RESOURCES:

Check Out The Spotify Field Guide Inside IndiePRO

Spotify Marketing and Discovery At Scale

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!

It's common that the practices of building an audience online and growing your fan base by touring get pitted against each other like dueling rivals. However, the truth is that these music career levers work together more than you might realize...

In this episode of Creative Juice, Jack and Ed do a retrospective as Ed returns home from The 502s recent tour to unpack the lessons tour life can teach artists about music marketing! Learn how being on tour solidifies your fan relationships built online, how to get the best viral social content out of your shows, and how to avoid the misconceptions musicians make about communicating with their fans!

Whether you focus your energy 100% on meeting fans on the road, 100% online, or somewhere in between, if you have any live shows planned for the rest of this year this episode is a MUST listen if you want to connect with your fans!

DISCOVER:

• How to Meet Your Fans Online and Then Meet Them On The Road
• What Your Online Presence To Your Fans Experience of Your Live Music
• Why Artists Shouldn't Worry About Scaling Fan Communication
• How To Tap Into User-Generated Tour Content and Go Viral
• Why You Should Tease Your Tour Merch Before You Go
• What You Can Learn About Marketing From Your Fans' Tribal Language

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP191: How To Be A Musician and a Human on Social Media

EP198: How As December Falls Sold Out Their UK Tour (Case Study)

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

Let's come clean. It's no longer acceptable for musicians to have mediocre video content if they want to captivate an audience and stand out in the noise of social media. The challenge for many artists is the follow-through in actually making amazing videos!

On this episode of Creative Juice, Jack and Ed are joined by Indepreneur's resident video expert, Michael Kessler, aka indie-pop artist Kytoon for a crash course in making your videos shine for your music career! Learn how Michael went from a trial by fire start in video production to working on projects for names like Tom Morello, Kesha, and John Paul White. Discover how to capture emotional impact in your content, brainstorm YouTube pattern interrupts, how to set up your shots, and get the inside scoop on Michael's #1 piece of advice for your music videos!

If you've struggled with getting your video content on par with your music, live shows, and overall branding, let's do some music video myth-busting and get you on track to produce killer content!

DISCOVER:

How to Select Songs For Your Top Of Funnel Videos

What You Can Learn From The Pilot of "Breaking Bad"

How To Pack Your Videos With Your Unique Musical Flair

What Problem Plagues Most Music Videos

Why You Should Study Your Video Inspiration

RESOURCES:

• Take The NEW "Promote With Video" Training Inside INDIEPRO
• Kytoon - "Darker Days"
• Mister Horse - Premiere Composer
• Bo Burnham: Inside
• Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

As an artist, how often does creating content for social media feel like being on a hamster wheel? It doesn't have to be! In fact, all you need is a few great videos and you can max out your content strategy!

On this episode of Creative Juice, Jack and Ed unpack the step-by-step process of optimizing your videos across social media to maximize your presence with your fans! Learn how to plan a content rollout, repurpose your video content for TikTok and Instagram, get creative with your comments sections, and the one critical step that many artists miss when creating and planning out their social media content!

Whether you've nailed social content and want to maximize your impact or just want to get off the content creation hamster wheel, by the end of this episode, you'll be rethinking everything you've been told about creating for social media!

DISCOVER:

• How To Identify Engaging Sections of Your Music Videos for Social
• What Questions To Ask When Planning a Social Content Rollout
• How To Turn One Piece of Content into Ten
• Why You Don't Need to Dance To Be on TikTok
• How To Plan Your Video Captions and Headline Copy
• When To Release Music If You Go Viral

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP205: Staying Ahead of The Creative Curve Online

Canva

Snaptik

InShot

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

Taking a critical look at the marketing of artists with large fan bases, there's a trap and a major bottleneck that's easy to fall into when it comes to digital marketing that all artists should know about!

In this episode of Creative Juice, Jack and Ed reveal what we learned when auditing the advertising for artists on a major record label and what our findings mean for artists of all sizes! Learn where major label artists get stuck and why it's not their fault, the benefits of tracing the customer journey of your fans, and the advantage that artists in "growth mode" have!

If you've ever wanted to peek behind the curtain at the marketing for label artists and bands to discover the strengths and weaknesses in their strategies, this episode is a massive eye-opener for Indies small and large alike!

DISCOVER:

• What We Learned Auditing a Major Record Label Ad Account
• Why Massive Artists and Bands Find Themselves Stuck Building Awareness
• How To Create, Capture, and Monetize The Attention of Your Fans
• Why Having Consistent Brand Assets Is Critical in 2022

RESOURCES:

Learn The Buddy System And Tap Into Your Fans' Customer Journey Inside INDIEPRO

EP205: Staying Ahead Of The Creative Curve Online

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

Imposter syndrome is a problem that many artists, musicians, and creatives of all kinds face! Releasing music? Too paralyzed to do it. Offering merch to your fans? Nope. Starting a membership site? No way!

In this episode of Creative Juice, Jack and Ed unpack how imposter syndrome manifests in your music marketing and the steps to take to beat it! You'll learn how to break the fears around making offers to your audience, how to make irresistible on-brand offers, and why unchecked imposter syndrome keeps you from adding real value to your supporters' lives!

If you've ever dealt with self-doubt in your music career and want to break out and connect with your fans, this is your sign to start. This episode will help you get off the creative hamster wheel one step at a time!

DISCOVER:

• Where Reluctance and Imposter Syndrome Usually Begins in Music Marketing
• Why Not Making Irresistible Offers Is A Disservice To Your Fans
• How To Add Value With Bonuses (And Save Money In The Process)
• How The 502s Ran An On-Brand Birthday Sale
• Why You Can Charge More For Your CDs, Vinyl, and Merch (Ethically!)

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP92: Is Selling Music EVIL?! w/ Jack McCarthy, IndieX Agency Lead

EP191: How To Be A Musician and a Human on Social Media

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!