There have been massive disruptions on social media in the last 6 months. Ads that used to crush are no longer working? Reach is bottoming out? Engagement seems to be hitting a new low? A lot of artists are saying just that!

In this episode of Creative Juice, we address the elephant in the room around changes in social media and digital marketing on everything from privacy, content, and how artists can stay ahead! Discover why native content is going to be more important than ever before, how targeting has changed, how to adapt and create better content, and where to draw inspiration from other artists.

If the panic around changes to Facebook Ads or FOMO about TikTok and Instagram Reels have you in a flurry, this episode will help you reset your expectations and ideas about social media and help you become a content-first creative in the new social landscape!

DISCOVER:

• How To Solve Your Ad Engagement And Social Engagement Problems In One Swipe
• Why 9 Out Of 10 Videos Ads Fail
• How Targeted Advertising Is Changing And How Artists Can Win
• Where Youtube And Tiktok Can Give You Inspiration
• What Qualities You Need To Embody In Your Music Videos
• How To Model Virality In A Way That's Authentic To Your Brand
• The Secret To Cell Phone Shot Videos That Turn Heads And Stop Scrolls

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP204: The Pillars of Growing A Music Career with Casey Cavaliere of The Wonder Years

3 Principles of "Post Digital" Marketing with Ryan Deiss

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

Across time and the ever-evolving online landscape, what does it take to grow and sustain a fan base and build a long-term music career? There is simply no one-size-fits-all strategy, but there are common pillars to help you stand out from the noise!

On this episode of Creative Juice, we're joined by special guest Casey Cavaliere, a producer, songwriter, and the guitarist of Philadelphia-based band The Wonder Years! Learn how The Wonder Years built a loyal fan base from their earliest touring days, how the band brainstorms authentic offers for their fans, working with a record label team, opening a recording studio and starting a podcast, and more!

If you want to look behind the curtain at how Casey has grown a multi-dimensional music career, this episode is jam-packed with insight, stories, and great advice for musicians at all stages!

DISCOVER:

• How Social Media Has Evolved From One-To-One to One-To-Many
• Where Relationship Building On The Road Intersects with Digital Fan Connection
• How Diversity Creates Depth In Your Artist Brand
• How Casey and His Bandmates Connect With Fans Authentically Online
• Why Being A Creative Entrepreneur Should Center On Creative Problem Solving

RESOURCES:

Learn the top music marketing strategies inside INDIEPRO

Keep Up With The Wonder Years On Tour!

Listen To The Record Process Podcast!

True Level Studio

Follow Casey's Journey on IG

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!

Social media as we know it today is just the beginning of how creatives can build entire communities and cultures with their fans. What do artists miss when it comes to creating content that makes their fans immersed in their music?

On this episode of Creative Juice, we're joined by IndieX Marketing Strategist and IndieFOUNDER Coach, Shae Langford for a deep dive into creative world-building! Discover how to leverage social media as an artist, how creatives influence culture and vice-versa, and learn how to create authentic content using data to prove that you and your fans will love it!

If creating an authentic experience for your fans online is in your wheelhouse, this episode will give you a step-by-step process to create content that gets fans talking WITH you!

DISCOVER:

• How to Flesh Out the 3D Character of Your Artist Brand
• The 4 Step Process To Building A Content Topic Wheel
• Why Social Content Should Be A Two Way Street
• What Features On Social Media You Should Pay Attention To
• How To Find Cultural Touchpoints Around Your Music
• Why Humanized, Immersive Content Wins

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP191: How to Be A Musician and a Human on Social Media

Unreal Engine

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

From music production and songwriting chops to content and marketing prowess, the largest skill set in the world won't help an artist succeed if they're not confident, activated, and engaged with their business. A simple mindset shift is sometimes all it takes to get your career on the rails to success!

On the first episode of Creative Juice in 2022, we approach the new year with new minds as we discuss some of the habits, mindsets, and thought patterns that we've learned from our artist clients at the IndieX agency. Unpack how to give yourself permission to take control over your business, learn to set and follow a mission-critical creative vision, start to think like a fan to unlock a new perspective on content, and how to work with the setbacks AND wins that come your way!

If you need a mental reset, renewed focus, and a confidence boost to crush your goals in the new year, this episode will give you some legitimate, no-fluff frameworks that you can use when thinking about and planning your music career in 2022!

DISCOVER:

• How to Take Responsibility For Your Career With Or Without A Team
• Why Your Creative Vision Should Fuel The Rest of Your Goals
• How The 502s Surveyed Their Fans And Were Surprised By The Result
• What Steps Will Help You Avoid Tapping Out Your Creative Vault
• Where You Should Focus Your Attention On Social Media
• How To Think Like A Fan When It Comes to Content
• Why Data Should Guide Your Strategic Plans and Pivots

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP185: How to Build a Road Map for Marketing Your Music

EP197: How To Plan For The Year Ahead in Your Music Career

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

We witnessed another year of transformation and disruption in the music industry throughout 2021. Now we're looking ahead at 2022 and the inevitable changes that new technology will bring to the music business and music marketing!

In this episode of Creative Juice, we discuss our predictions and wishes on what 2022 will bring to the music marketing landscape! From the primacy of native video content, to the privacy first internet, and blockchain technology, there is a world of possibility on the horizon especially for independent artists!

If you're looking to go into 2022 with new perspectives about where your music career and the business at large can go, this episode is a brain-fuel starting point from our team!

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

Looking to expand your team or bring on an agency in the 2022? Apply to work with IndieX! 

We're celebrating the 200th episode of Creative Juice in the best way we know how! We've polled our listeners and hand-picked some of our favorite questions about music marketing and the music business!

On this episode of Creative Juice, we're back for part 2 of our Q&A session answering your questions about how to stay on the cutting edge of music marketing!

If you're eager to learn more about e-commerce and your music, Patreon, web 3.0 and the industry, and our thoughts about growing on Spotify, this episode is for you!

DISCOVER:

• How to separate your content into tiers for Patreon and your email list
• Where to focus your advertising spend when growing your list
• How to be a "content first" creative and win on social
• Why you should leverage viral content to grow your streaming numbers
• How to tap into the power of urgency, exclusivity, and scarcity in your sales offers
• PLUS: Our first chat on Creative Juice about Web3 and the future of the internet

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP187: Instagram Reels Ads For Music

EP155: Fan Membership Sites: Avoiding Overload

Songcamp

https://twitter.com/songcamp_

How to Build a Road Map for Marketing Your Music

https://twitter.com/Cooopahtroopa

https://twitter.com/catalogworks

https://twitter.com/matthewchaim

Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX! 

We asked our listeners in the Indepreneur community to let us know their burning questions about music marketing! Unsurprisingly, we got a lot of great inquiries!

So in episode one of this two-part Q&A special of Creative Juice, we hand-picked some of the top questions from artists and musicians about the state of music marketing today!

Whether you're new to promoting your music online or trying to keep up with the ever-changing landscape of music marketing, we cover a wide range of topics including Facebook Ads, text marketing, creating fans that stick, and much more!

DISCOVER:

• What critical key features to look for in SMS marketing platforms
• How to get your fans on TikTok off the platform and into your ecosystem
• How to create habitual experiences with your fans
• What recent changes to the Facebook Ads mean for your marketing strategy
• What the shift to a privacy-first internet means for digital marketing

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

As live music returns, how can artists stand out when hitting the road, market their shows, and get fans excited and activated to actually show up?

On this episode of Creative Juice, we’re joined by Ande Hunter, the guitarist of As December Falls and a Marketing Strategist and Specialist at our IndieX Agency, to discuss how his band just SOLD OUT a 16 date tour across the UK! Learn how As December Falls structured its touring efforts in 2021, how they drove a sense of excitement and urgency with their fans, and the smart digital marketing strategies they used to sell out every show on the tour supporting their new album!

Whether you’re planning one-off shows or full tours, the insights from this episode will help you plan a tour marketing strategy that gets your fans in the door!

DISCOVER:

•  How to leverage your data when communicating with venues
• What steps to take to maximize your tour marketing
• How to create content from each show to engage your fans
• What risks and rewards exist when booking your own tour
• How to setup ad campaigns, targeting, and creatives for selling tickets
• What to expect when selling tickets and getting fans in the door in 2022

RESOURCES:

Learn How To Sell Tickets for Live Shows inside INDIEPRO

Zipify Page Builder

OneClickUpsell

EP182: Successful Tour Marketing in 2021 As Live Music Returns

Looking to expand your team or bring on an agency in 2022? Apply to work with Ande and the whole IndieX team!

There's a massive opportunity that many artists miss every December. Along with keeping engaged through the end of the year, now is a perfect time to plan what 2022 will look like for your music!

On this episode of Creative Juice, we dive into processes that you can use right now to plan for the year ahead in your music business and what you can learn by looking back at 2021! Learn how to analyze your audiences to help you set goals, how to create a promotional calendar for the new year, and how to reverse engineer your marketing around your releases and milestones!

If you're excited about what a new year has in store for your music, now is the time to buckle down and create a plan to make 2022 your year and this episode will give you a simple framework you can apply over just a few days!

DISCOVER:

• Why It's Critical To Know Your Numbers
• How to Run a Retrospective On Your Efforts in 2021
• Why You Should Take Stock of Your Fan Base and Customer Journey
• What 3 Steps To Take In Planning Out 2022
• How To Structure Your Calendar Around Releases and Tentpole Events

RESOURCES:

Learn How To Plan a Promo Calendar Inside INDIEPRO

EP183: How To Be More Productive In Your Music Marketing w/ DUX

Asana

EP185: How to Build a Road Map for Marketing Your Music

Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX!

After Black Friday and through December, the music industry tends to go into hibernation, apart from holiday releases. However, the most successful artists can take advantage of this and market during the holiday season in creative ways!

In this episode of Creative Juice, we discuss strategies to keep your fans excited during the holiday season, even if you're not releasing music! Learn what makes sense about music industry conventional wisdom about the holiday season and what doesn't, creative strategies to engage your fans in December, and when to push for holiday sales offers!

If you've been wondering how to keep your fans activated as we move past Black Friday and Cyber Week, this episode will bring a ton of ideas to the table to help you nurture your fans as we head towards a new year!

DISCOVER:

• How To Make the Most of December and Save Money Doing It
• What Marketing Pros and Cons Stack Up For Musicians During The Holidays
• Why You Need To Nurture Your Fans After A Sale and How To Do It
• How Holiday Sales Increase The Value of Your Fans
• What To Do When You Run Out of Content

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community

PostPilot

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!