Social media as we know it today is just the beginning of how creatives can build entire communities and cultures with their fans. What do artists miss when it comes to creating content that makes their fans immersed in their music?

On this episode of Creative Juice, we're joined by IndieX Marketing Strategist and IndieFOUNDER Coach, Shae Langford for a deep dive into creative world-building! Discover how to leverage social media as an artist, how creatives influence culture and vice-versa, and learn how to create authentic content using data to prove that you and your fans will love it!

If creating an authentic experience for your fans online is in your wheelhouse, this episode will give you a step-by-step process to create content that gets fans talking WITH you!

DISCOVER:

• How to Flesh Out the 3D Character of Your Artist Brand
• The 4 Step Process To Building A Content Topic Wheel
• Why Social Content Should Be A Two Way Street
• What Features On Social Media You Should Pay Attention To
• How To Find Cultural Touchpoints Around Your Music
• Why Humanized, Immersive Content Wins

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP191: How to Be A Musician and a Human on Social Media

Unreal Engine

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

From music production and songwriting chops to content and marketing prowess, the largest skill set in the world won't help an artist succeed if they're not confident, activated, and engaged with their business. A simple mindset shift is sometimes all it takes to get your career on the rails to success!

On the first episode of Creative Juice in 2022, we approach the new year with new minds as we discuss some of the habits, mindsets, and thought patterns that we've learned from our artist clients at the IndieX agency. Unpack how to give yourself permission to take control over your business, learn to set and follow a mission-critical creative vision, start to think like a fan to unlock a new perspective on content, and how to work with the setbacks AND wins that come your way!

If you need a mental reset, renewed focus, and a confidence boost to crush your goals in the new year, this episode will give you some legitimate, no-fluff frameworks that you can use when thinking about and planning your music career in 2022!

DISCOVER:

• How to Take Responsibility For Your Career With Or Without A Team
• Why Your Creative Vision Should Fuel The Rest of Your Goals
• How The 502s Surveyed Their Fans And Were Surprised By The Result
• What Steps Will Help You Avoid Tapping Out Your Creative Vault
• Where You Should Focus Your Attention On Social Media
• How To Think Like A Fan When It Comes to Content
• Why Data Should Guide Your Strategic Plans and Pivots

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP185: How to Build a Road Map for Marketing Your Music

EP197: How To Plan For The Year Ahead in Your Music Career

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

We witnessed another year of transformation and disruption in the music industry throughout 2021. Now we're looking ahead at 2022 and the inevitable changes that new technology will bring to the music business and music marketing!

In this episode of Creative Juice, we discuss our predictions and wishes on what 2022 will bring to the music marketing landscape! From the primacy of native video content, to the privacy first internet, and blockchain technology, there is a world of possibility on the horizon especially for independent artists!

If you're looking to go into 2022 with new perspectives about where your music career and the business at large can go, this episode is a brain-fuel starting point from our team!

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

Looking to expand your team or bring on an agency in the 2022? Apply to work with IndieX! 

We're celebrating the 200th episode of Creative Juice in the best way we know how! We've polled our listeners and hand-picked some of our favorite questions about music marketing and the music business!

On this episode of Creative Juice, we're back for part 2 of our Q&A session answering your questions about how to stay on the cutting edge of music marketing!

If you're eager to learn more about e-commerce and your music, Patreon, web 3.0 and the industry, and our thoughts about growing on Spotify, this episode is for you!

DISCOVER:

• How to separate your content into tiers for Patreon and your email list
• Where to focus your advertising spend when growing your list
• How to be a "content first" creative and win on social
• Why you should leverage viral content to grow your streaming numbers
• How to tap into the power of urgency, exclusivity, and scarcity in your sales offers
• PLUS: Our first chat on Creative Juice about Web3 and the future of the internet

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP187: Instagram Reels Ads For Music

EP155: Fan Membership Sites: Avoiding Overload

Songcamp

https://twitter.com/songcamp_

How to Build a Road Map for Marketing Your Music

https://twitter.com/Cooopahtroopa

https://twitter.com/catalogworks

https://twitter.com/matthewchaim

Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX! 

We asked our listeners in the Indepreneur community to let us know their burning questions about music marketing! Unsurprisingly, we got a lot of great inquiries!

So in episode one of this two-part Q&A special of Creative Juice, we hand-picked some of the top questions from artists and musicians about the state of music marketing today!

Whether you're new to promoting your music online or trying to keep up with the ever-changing landscape of music marketing, we cover a wide range of topics including Facebook Ads, text marketing, creating fans that stick, and much more!

DISCOVER:

• What critical key features to look for in SMS marketing platforms
• How to get your fans on TikTok off the platform and into your ecosystem
• How to create habitual experiences with your fans
• What recent changes to the Facebook Ads mean for your marketing strategy
• What the shift to a privacy-first internet means for digital marketing

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

As live music returns, how can artists stand out when hitting the road, market their shows, and get fans excited and activated to actually show up?

On this episode of Creative Juice, we’re joined by Ande Hunter, the guitarist of As December Falls and a Marketing Strategist and Specialist at our IndieX Agency, to discuss how his band just SOLD OUT a 16 date tour across the UK! Learn how As December Falls structured its touring efforts in 2021, how they drove a sense of excitement and urgency with their fans, and the smart digital marketing strategies they used to sell out every show on the tour supporting their new album!

Whether you’re planning one-off shows or full tours, the insights from this episode will help you plan a tour marketing strategy that gets your fans in the door!

DISCOVER:

•  How to leverage your data when communicating with venues
• What steps to take to maximize your tour marketing
• How to create content from each show to engage your fans
• What risks and rewards exist when booking your own tour
• How to setup ad campaigns, targeting, and creatives for selling tickets
• What to expect when selling tickets and getting fans in the door in 2022

RESOURCES:

Learn How To Sell Tickets for Live Shows inside INDIEPRO

Zipify Page Builder

OneClickUpsell

EP182: Successful Tour Marketing in 2021 As Live Music Returns

Looking to expand your team or bring on an agency in 2022? Apply to work with Ande and the whole IndieX team!

There's a massive opportunity that many artists miss every December. Along with keeping engaged through the end of the year, now is a perfect time to plan what 2022 will look like for your music!

On this episode of Creative Juice, we dive into processes that you can use right now to plan for the year ahead in your music business and what you can learn by looking back at 2021! Learn how to analyze your audiences to help you set goals, how to create a promotional calendar for the new year, and how to reverse engineer your marketing around your releases and milestones!

If you're excited about what a new year has in store for your music, now is the time to buckle down and create a plan to make 2022 your year and this episode will give you a simple framework you can apply over just a few days!

DISCOVER:

• Why It's Critical To Know Your Numbers
• How to Run a Retrospective On Your Efforts in 2021
• Why You Should Take Stock of Your Fan Base and Customer Journey
• What 3 Steps To Take In Planning Out 2022
• How To Structure Your Calendar Around Releases and Tentpole Events

RESOURCES:

Learn How To Plan a Promo Calendar Inside INDIEPRO

EP183: How To Be More Productive In Your Music Marketing w/ DUX

Asana

EP185: How to Build a Road Map for Marketing Your Music

Looking to expand your team or bring on an agency in the new year? Apply to work with IndieX!

After Black Friday and through December, the music industry tends to go into hibernation, apart from holiday releases. However, the most successful artists can take advantage of this and market during the holiday season in creative ways!

In this episode of Creative Juice, we discuss strategies to keep your fans excited during the holiday season, even if you're not releasing music! Learn what makes sense about music industry conventional wisdom about the holiday season and what doesn't, creative strategies to engage your fans in December, and when to push for holiday sales offers!

If you've been wondering how to keep your fans activated as we move past Black Friday and Cyber Week, this episode will bring a ton of ideas to the table to help you nurture your fans as we head towards a new year!

DISCOVER:

• How To Make the Most of December and Save Money Doing It
• What Marketing Pros and Cons Stack Up For Musicians During The Holidays
• Why You Need To Nurture Your Fans After A Sale and How To Do It
• How Holiday Sales Increase The Value of Your Fans
• What To Do When You Run Out of Content

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP195: How To Engage Your Fans with Text Marketing w/ Jordan Lawrence of Community

PostPilot

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

When it comes to building a list of fans, email marketing often gets put in the spotlight, but it's not the ONLY channel to use. Text message marketing is a rapidly growing opportunity to message your fans in a personal way!

On this episode of Creative Juice, we're joined by special guest Jordan Lawrence from the Sales & Partnerships Team at Community. We take a deep dive into SMS marketing best practices for musicians, how to find your voice when texting fans, and strategies to use texting to drive engagement, sales, and fan base growth!

If you've been waiting to dive into text marketing for your music career but aren't sure where to begin, this episode lays a massive foundation on the best strategies, tactics, and opportunities exist for artists right now!

DISCOVER:

• What Offers Work Best To Get Fans To Subscribe To Your SMS List
• How to Find Your Authentic Voice for Text Marketing
• What Massive Opportunities Exist With Brands, Collaboration, and Partnerships
• Why Segmentation is Critical for Conversational Marketing
• Where To Incorporate Text Into Successful Sales Offers and Promotions
• How to Use Text Marketing To Build A Secret Society with Your Fans

RESOURCES:

Learn How To Craft Awesome Permission Offers Inside INDIEPRO

EP184: Growing an Organic Fan Base and Writing for Katy Perry w/ Bruce Wiegner

Check out Community!

EP189: The 5 Mistakes Artists Make With Email Marketing

Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 

Artists can learn a LOT from online brands and retail businesses about making sales offers that go beyond a vinyl and t-shirt bundle! Sales skills are always critical for musicians but especially important as we head into the busiest sales season of the year!

On this episode of Creative Juice, we take a look at 4 outside the box offers that artists can make to their fans and the e-commerce plays that make them work! Learn about passive versus active sales, how to use scarcity in your online store, and the evergreen offers that can live in your store all throughout the year.

If you're looking for holiday sales inspiration or just wanting to fill up your 2022 promotional calendar, this episode will get you thinking big about the way you present your merch to your fans!

DISCOVER:

• How to stack sales offers on top of each other
• Why framing and offer strategy matters more than the product you sell
• When to re-open your cart in a sales promotion
• How to give your fans choices without introducing the Paradox of Choice
• PLUS: What Disney can artists about merch and sales!

RESOURCES:

Learn Strategies to Generate Sales All Year Round Inside INDIEPRO

EP92: Is Selling Music EVIL?

Yesterworld's "The History of Walt Disney Home Video and The Disney Vault"

We have a few open slots at our agency! Looking to bring on a marketing team? Apply to work with IndieX!