If you search Google right now for "music marketing online", you'd be hit with thousands of results covering different tactics, strategies, and ideas telling you what to focus on! Information overload causes a LOT of artists to struggle, not knowing where to start when building a fan base.

 

So on this episode of Creative Juice, we welcome The 502s frontman and IndieX Agency strategist, Ed Isola back to the podcast to discuss where to start when creating a road map for marketing your music! Learn the data points that we analyze when helping artists craft a digital marketing strategy, the 2 step process for auditing your marketing, and how to focus on your needs and biggest areas of opportunity!

 

Whether you're just starting out trying to use social media to build your audience or find yourself stuck trying to get to the next level, this episode will help you unlock your next wins and build a road map for your music marketing!

 

DISCOVER:

• Why analyzing your audience data is the key to growth
• How to not get stuck only building awareness for your music
• Why it feels like fans can "drop off" over time even if you think you're super active online
• What the Buddy System can teach you about marketing and relationship with your fans
• Why it's important to audit your fan base and marketing processes on a regular basis
• What questions to ask yourself when looking at your marketing strategy

 

RESOURCES:

Learn about The Buddy System inside INDIEPRO

7 Steps To Growing A Massive Die-Hard Fan Base

Creating Custom Audiences in Facebook

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

 

 

In a digital space that is absolutely saturated, how can musicians share content that stands out, stay creatively inspired, and build an audience organically and sustain it?

 

On this episode of Creative Juice, we're joined by producer, songwriter, and artist Bruce Wiegner to discuss growing a fanbase organically through content and building a multi-tiered music business! We cover gathering inspiration from other creatives' content, carving a path in songwriting and production alongside an artist project, writing for Katy Perry, working remote during the pandemic, and much more!

 

Whether you're working on a tight budget and need to rely on organic content to grow or want to grow as a songwriter or producer, this episode is jam-packed with inspo and stories to get you motivated!

 

DISCOVER:

• What artists can learn from vloggers
• Why branded recurring content helps nurture an audience that sticks
• How to adapt your inspiration into your own content
• Why feedback from non-musicians can be your greatest asset
• What Bruce learned about mindset while writing songs for artists like Katy Perry
• How to build multiple revenue streams in your business
•  

RESOURCES:

Learn the top strategies for marketing your music online inside INDIEPRO!

Danny Padilla

Electric by Katy Perry

Follow Bruce's Journey on Instagram

Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 

On this episode of Creative Juice, we're joined by producer, songwriter, and artist Bruce Wiegner to discuss growing a fanbase organically through content and building a multi-tiered music business! We cover gathering inspiration from other creatives' content, carving a path in songwriting and production alongside an artist project, writing for Katy Perry, working remote during the pandemic, and much more!

Musicians have a lot of work on their plates day in day out, especially independent artists! From writing, recording, booking, performing, staying on top of social media, AND marketing, it's easy to get distracted and hard to plan all the moving parts!

 

On this episode of Creative Juice, we're joined by Indepreneur's resident alien-funk producer Director of Operations Jonah McLean, aka DUX to unpack business processes artists can use to be more productive! Step away from marketing talk to learn about the workflow our team uses at Indepreneur and IndieX, wrap your head around Scrum project management, and how to set goals in your music business!

 

If you've ever found yourself struggling with productivity and planning in your music career, this episode is packed with frameworks, processes, and examples to help you get more done with your music marketing!

 

DISCOVER:

Why business productivity is NOT all about hustling

How we plan our work at Indepreneur and IndieX

What artists can learn from Scrum and Agile workflows

How to actually estimate your time to get more accomplished

How to plan sprints with your team to add value to your music career

 

RESOURCES:

Check out our "How To Run Your Music Business" training Inside INDIEPRO

EP86: How To Use Your Album To Go From 0 to 1.2 Million Listeners w/ DUX

The Scrum Guide

EP180: What’s The MVP of Your Music Career?

Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 

The music industry is buzzing that the return of live music is upon us! Now the question is, how do artists get a competitive edge and successfully market their shows as the world opens up?

 

On this episode of Creative Juice, we chat with our special guest, The 502s frontman and IndieX Agency Account Manager, Ed Isola about his band's recent successes in marketing their summer tour! Learn about the campaign structure The 502s used to run a profitable tour, how to build better copy and creatives for your tour marketing, how to calculate your touring budget, getting better deals with promoters, and more!

 

Whether you're planning a big re-opening show, a run of gigs, or a whole tour as live music returns in the coming months, this episode will give you tons of ideas that you can take action on today!

 

DISCOVER:

• Why the ticket deals for your shows allow you to plan your marketing effectively
• How to structure your marketing campaigns for live shows and tours
• What you can do to create fan engagement at shows
• How The 502s used paid traffic to drive 80% of their live show attendance
• Why knowing your customers is critical to marketing a tour especially in 2021
• What post-show email marketing, advertising, and data collection can do for your future tours
• PLUS: A walkthrough of the budgeting spreadsheet The 502s used to track ROI on their tour so that you can create one yourself!

 

RESOURCES:

Learn how to promote your upcoming shows with top strategies Inside INDIEPRO

EP147: A Tale of Two Album Launches

VIDEO: What to Know Before Going on Tour (with The 502s)

Looking to expand your team or bring on an agency in 2021? Apply to work with IndieX! 

What role do creatives play in the world and how is our collective connectedness due to social media changing that role?

 

On this episode of Creative Juice, we welcome Circa back to the podcast for a special episode on the continued evolution of artists from the role of entertainers into public figures and the implications it holds for creative businesses! Learn what it means to stand out as an artist with your content, how to build a connection with your fans, and what building a community of fans really means for your business.

 

If you've ever felt even the slightest pangs of passion about building a culture around your music, this episode is definitely for you!

It's easy for creatives to get stuck in the land of unfinished ideas! How do the many facets of an artist's career go from ideas to tangible reality?

On this episode of Creative Juice, Corrin and Jack go back to some good old fashioned business basics and discuss the concept of a minimum viable product and how it relates to a music career! Learn what an MVP is, how to envision the MVPs in various aspects of your music career, and how to keep innovating in everything from marketing to recording to content and beyond.

If you ever find yourself getting stuck in the idea stage, this episode will get you planning your career on an MVP track and making more progress than ever before!

DISCOVER:

• Why setting the bar TOO high sets you up to never release anything
• What Membership Sites Can Teach You About Developing an MVP
• How the recording and release processes can teach you about MVP processes
• How to find your critical eye by being purpose-driven in all aspects of your career

 

RESOURCES:

Learn the top music marketing strategies inside Inside INDIEPRO

EP155: Fan Membership Sites: Avoiding Overload

EP176: Back to Basics: 6 Steps To Successful Music Marketing for Indies

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

 

 

We talk A LOT about how Facebook and Instagram advertising is a powerful traffic source for artists of all kinds. But what about other traffic sources for advertising your music?

On this episode of Creative Juice, Corrin and Jack run down some of Corrin's recent tests of advertising platforms outside of Facebook and report on the results and challenges. Learn when it's helpful to test new traffic sources for your music, the pros and cons of Tik Tok ads, Google Display Network, and Snapchat ads, and what metrics to be paying close attention to.

If you're interested in testing out different types of social ads for your music, the insights in this episode will help you prepare your expectations and protect your budget!

 

DISCOVER:

• Why Spending Money and Time on Testing is Worthwhile
• When To Consider Testing New Traffic Sources for Your Music
• How User Interaction on a Platform Impacts Discovery for Artists
• How Tik Tok Ads Targeting Varies from Facebook Ads
• Why Google, Tik Tok, and Snapchat Ads See Higher Consumption But Lower Clicks
• How the stages of fan relationship interplay with social media

 

RESOURCES:

Want to learn how to run social media ads for your music? Learn the top strategies inside Inside INDIEPRO

EP151: Marketing To *gasp* Cold Traffic!

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

What happens when six independent artists fly across the country, stay in a house together, and make an album in one week? We learned the answer!

In this episode of Creative Juice, Jack and Corrin are joined by our special guest Damien Ritter of Music Entrepreneur Club to get the inside scoop on the inspiring success of One Week Notice, the collaborative music project that took artist partnerships to a whole new level! Learn how One Week Notice was born, the planning that took place before hitting the studio, and the release strategy that includes a documentary, music videos, digital and physical products, and more!

If you've ever wanted to get super creative in collaboration with other artists or bands, this episode will have your creative juices flowing!

 

DISCOVER:

Why collaboration builds trust with a fan base

How to build relationships with your collaborators before the work begins

What One Week Notice has in store for the album release

How 6 artists managed the creative process of recording an album in one week

How to Approach ANY Project with Intention and Strategy

 

RESOURCES:

Keep Up with One Week Notice As The Project Drops!

Tap in with Dame and The Music Entrepreneur Club

Join us inside INDIEPRO

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

 

 

Email marketing is one of the most powerful channels in digital marketing, capable of turning massive returns. However, to this day email marketing is massively underutilized and misused by artists and the music industry at large.

On this episode of Creative Juice, Jack and Corrin go fact for fact about what makes email marketing one of the most profitable digital marketing channels and why artists still need to get with the program in 2021. Learn why email marketing works regardless of the age of your fans, what developments in automation can do to help grow your music business, and how to write emails that get in the feels of your fans.

If you're looking to tap into email marketing or have limiting beliefs about whether it even applies to your fans, this addresses all of that and much more!

 

DISCOVER:

• Why Email Marketing Is STILL The Highest ROI Channel
• How Gen Z Email Use Is Real and Growing
• What To Think About When Writing Emails To Your Fans
• How To Tap Into The Power of Email Segmentation and Automation
• Why We See Email Constantly Win For Artists

 

RESOURCES:

 

Tap Into The Power of Email Marketing Strategy Method Inside INDIEPRO

Drip

Check out the new INDIEFOUNDER SOLO coaching program!

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!