Creative Juice

EP257: How a Music Marketing Agency Runs Marketing Tests


Listen Later

Conventional online marketing wisdom tells us to "test everything" but it's not as common to hear what artists should actually be testing, how to do it, and why!

 

So in this episode of Creative Juice, Jack and Ed open up the hood to teach you the dedicated testing processes that we use at our music marketing agency, IndieX! Get a crash course in Testing 101 so that you know how to confidently plan a test in your own marketing and use the results to make the marketing for your music stronger.

 

If you've ever felt your eyes glaze over when you hear talk about marketing tests without real action steps, this episode will give you the exact framework that we use to solve problems, run tests, and get better results every week!

 

DISCOVER:

What Questions To Ask Before Planning a Marketing Test

How We Run Weekly and Monthly Tests at IndieX

Why Testing Should Last More Than 1 Week

How To Share Data With Your Collaborators

What To Do Once You Have Results To Analyze

 

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help in 2023? Apply to work with IndieX!

...more
View all episodesView all episodes
Download on the App Store

Creative JuiceBy Indepreneur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

189 ratings


More shows like Creative Juice

View all
WTF with Marc Maron Podcast by Marc Maron

WTF with Marc Maron Podcast

29,661 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,233 Listeners

Song Exploder by Hrishikesh Hirway

Song Exploder

6,032 Listeners

The Art of Manliness by The Art of Manliness

The Art of Manliness

14,272 Listeners

Sodajerker On Songwriting by Sodajerker

Sodajerker On Songwriting

378 Listeners

The Music Biz Weekly by The Music Biz Weekly

The Music Biz Weekly

74 Listeners

And The Writer Is...with Ross Golan by And The Writer Is

And The Writer Is...with Ross Golan

1,027 Listeners

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond by Pushkin Industries

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

4,140 Listeners

Rolling Stone Music Now by Rolling Stone

Rolling Stone Music Now

1,022 Listeners

The New Music Business with Ari Herstand by Ari's Take

The New Music Business with Ari Herstand

189 Listeners

The MeidasTouch Podcast by MeidasTouch Network

The MeidasTouch Podcast

50,097 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,081 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,910 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

1,068 Listeners

Raging Moderates with Scott Galloway and Jessica Tarlov by Vox Media Podcast Network

Raging Moderates with Scott Galloway and Jessica Tarlov

1,326 Listeners