Know your client base. The better you know how to address your audience, the better off you’ll be. This is the main point that Joanna Wiebe, the main body behind Copy Hackers, brings up in her interview on The Jeff Large Podcast.

It all comes down to what’s on the page, Joanna says. That’s the customer interaction point, where the money changes hands. Invest closest to the point of transaction by writing long-form sales pages.

Hear more from Joanna on The Jeff Large Podcast at jefflarge.com/podcast

Check out Copy Hackers: copyhackers.com

Original Source: Joanna Wiebe | Conversion Copywriter: Execute Closer to the Transaction (Podcast) https://www.jefflarge.com/podcast/joanna-wiebe-conversion-copywriting-execute-closer-to-the-transaction-rebroadcast/

No matter where you are in your career, you should always be working toward building your network. Shapr is a completely free networking app that helps you learn trends and make beneficial connections with other like-minded professionals in your industry.

Grab a cup of coffee with like-minded professionals by downloading Shapr: shapr.co

Listen to Mandy Menaker, Head of Brand at Shapr, on The Jeff Large Podcast at jefflarge.com/podcast

Once you have the research, pull all of it together and start stacking it up—it’s like LEGO blocks, making the plans is hard, but the fun part is putting it all together, says Joel Klettke. Joel is a well known copywriter, but he also has a company called Case Study Buddy.

In Joel’s episode of The Jeff Large Podcast, he shares more insights on how you can use case studies to benefit you!

How are you using case studies to further your cause or the cause of your clients? Case studies have a lot of positive benefits. They can make something look more desirable and influence buying decisions.

Check out Joel’s episode at jefflarge.com/podcast

Find out more about Case Study Buddy: casestudybuddy.com

Adam Croft, an audio implementer for games like “Halo” and the author of “Quit Aspiring,” shared his insights on why we should all be taking the next leap at the things we want on a recent episode of The Jeff Large Podcast.

Are you looking to jump into a new career? If so, what’s stopping you? What you need to get started is what you have in your hand! Want to be a photographer? Start by using your phone camera and upgrade from there.

Use the tools that you have. Go out there, do the work. Quit aspiring, start doing.

Hear more from Adam on The Jeff Large Podcast at jefflarge.com/podcast

If we really believe in diversity, then why aren’t we looking at these issues on a societal level?

Belo Cipriani went from being a rising star in Silicon Valley to completely losing his vision by his 20’s. In his interview on The Jeff Large Podcast, Belo talked about his journey as a disability advocate.

Is your content accessible to a variety of audiences? Have you taken disabilities into consideration when crafting your content? What could you be doing to be more diversely inclusive?

Check out Belo on The Jeff Large Podcast at jefflarge.com/podcast!

Life is fleeting, so make sure you’re doing the things that you want to do. While work isn’t always wonderful, you should be able to go in and at least feel good about what you’re doing.

Joe Simpson Jr., web developer and speaker, was a guest on Jeff’s podcast and shared the story of how he nearly lost his life and how it changed his entire perspective on how he’d live his life from then on.

Check out Joe’s interview at jefflarge.com/podcast

A lot of people create tons of content without actually having a distribution strategy in place, says Mandy Menaker is the Head of Brand at Shapr.

Before you create, identify your target market, how and where you’ll reach them (i.e. a partnership with a media company, newsletter, social media), and build your content around those channels.

Learn more about Shapr at shapr.co

Listen to Mandy on The Jeff Large Podcast at jefflarge.com/podcast

Jeff Smith “The Alexa Guy” talks listening mediums such as the Amazon Echo and the benefits of Amazon Briefing subscriptions. If you are a coach, a digital professional, a marketer of any kind, you want to look at audio to learn new skills or information—the Amazon Echo is the way to go.

Amazon Briefings is the best way to listen to your new episodes of Creative Marketing Brief via your Echo. Sign up to listen to Creative Marketing Brief via Amazon Briefings, check out creativemarketingbrief.com

Hear more from “The Alexa Guy,” Jeff Smith at jefflarge.com/podcast.

Stand up from your computer and take a step or two back. If you can’t read your copy—your auto-emails, your website pages, landing pages, etc—from that distance, then you’re probably in need of some reformatting.

Infuse some white space to make things easier to read. You can do this by using paragraph breaks, bullet points, images, or all of the above.

Check out Punchline Copy: https://punchlinecopy.com/

Creative Marketing Brief is a speedy audio resource for digital marketers. If you’re like Jeff, you want to get places as quickly as possible. However, digital marketing can be a long game. In Gary V’s book, Crushing It, he gives a great piece of advice, “I gave the show time to evolve, give yourself a chance to succeed.”

Where do you feel most impatient? Think about these areas and try your best to breed patience. Good things come with time.

Find Gary’s book on Amazon: https://amzn.to/2Dyf82h