A lot of business owners get caught up in things like email, landing pages, sequences, automation, chat. But if you get the list wrong, then all of these assets will be much less effective.

Every business owner should be doubling down on their investment in the list they’re building for their prospects.

Corey Quinn, of Scorpion, says you should double down on your list, and make sure it is filled with the right prospects that will benefit most from your business before focusing on the downstream assets.

Double down!

Visit Scorpion’s website: https://www.scorpion.co/

Listen to Corey on The Jeff Large Podcast: https://www.jefflarge.com/podcast/corey-quinn-know-your-customer-perfect-your-list/

Find Corey on LinkedIn: https://www.linkedin.com/in/coreyquinn/

Take a moment to enjoy this lighthearted moment of inspiration: Mary Poppins says, “we’re on the brink of adventure, children. Don’t ruin it with too many questions!”

Sometimes when you’re coming upon something new, it can be very easy to get distracted and held back by all of the “red tape,” as Jeff puts it.

Don’t be reckless, but try to make what you do an adventure.

Watch Mary Poppins Returns for more lighthearted inspiration: https://amzn.to/2GHbxRz

Is there more you could be doing to engage with and retain your current and past customers?

Put a pause on your top of funnel strategy and traffic acquisition ideas, says Punchline Copy’s Lianna Patch. Everyone could and should be trying harder to keep the customers they’ve already built a relationship with.

Visit Punchline Copy’s website: https://punchlinecopy.com/

Pain is a tricky subject, especially when it comes to your work. Sometimes trying to get rid of pain can cause even more pain. Howard Mann, a friend and business coach of Jeff’s, provides some great advice on dealing with pain in his newsletter series, The Business Brickyard.

Are there places in your work that are causing you pain, that you’re afraid to change because there is no guarantee of what will result? What areas do you need to reevaluate and change?

Think about these areas and start making changes today.

Read more of Howard’s work at The Business Brickyard: https://www.businessbrickyard.com/dont-boil-like-a-frog/

Andy from Orbit Media drops in to give you a quick content marketing tip: save content from the emails you write. It’s important to realize that you are creating content all the time without even realizing it.

Everyday people are creating large quantities of content just by writing emails. A lot of the information put into these emails can be saved as copy.

This kind of copy is all written in a personal tone, and provides the answers to questions that others have already asked of you.

Jeff Large, host of The Jeff Large Podcast and Founder of Come Alive Creative, is a “big picture” kind of guy. When reading Shane Snow’s Smartcuts, he found a quote that really inspired him. It said, “when there’s no forward momentum in our careers, we get depressed.” This may seem like a given, but sometimes people don’t think about this. Everyone needs some kind of forward momentum, new challenge, and change in order to not be worn out by their work.

Is there a change you could make to stimulate forward momentum in your life?

Find your own copy of Shane Snow’s book: https://amzn.to/2GE6aCk

Go through all of your marketing copy. If you were the reader, why would you want to do what is being asked? By looking at it from this perspective, it will be easier to understand what needs to be changed in order to make your copy the best that it can be.

Check out more from Lianna at Punchline Copy: https://punchlinecopy.com/

The “Thank You” page is a great asset to your website, but too many businesses are not taking advantage of it.

It is in the moment that a visitor is taken to this page that they are most immersed within your content, at their most loyal—you must take advantage of this. Give them the VIP treatment, communicate directly with them with a compliment, an engaging video, or call to action.

Jamey Stegmaier, Co-Founder of Stonemaier Games, and Jeff crossed paths when Jeff was more involved in the game making space. Jamey has struggled with deciding on doing things in his work that are practical versus what brings him joy—for example, writing personal blog posts, even if they aren’t getting much traction.

Where are you finding joy in your job? It doesn’t have to be practical from a business standpoint. Find what brings you joy and own it.

Listen to more from Jamey on The Jeff Large Podcast: https://www.jefflarge.com/podcast/jamey-stegmaier-board-games-and-finding-your-balance/

Check out Stonemaier Games: https://stonemaiergames.com/

How often have you had something go wrong with something you were working on? After watching the movie Fantastic Beasts and Where to Find Them, Jeff was inspired by a quote made by the main character, “my philosophy is, when you worry, you suffer twice.”

Stop worrying, and start being more proactive.

Check out the movie for yourself: https://amzn.to/2XJL5MJ