There are a lot of metrics out there, from bounce rates to qualified leads to likes, shares, and follows. People sometimes overvalue the metrics that are very visible, Andy Crestodina of Orbit Media calls this “heuristic availability.”

What he means by this is that the things we can see are what we think are important, but really, the harder to find metrics are the ones that tend to be more important and have a greater impact on our businesses.

These harder to find metrics could be conversion rates from specific traffic sources, rates on how engaging a certain URL is, or a percentage of mobile visitors that took certain actions on your website.

The more visible the metric, the less important it probably is. Andy calls this “Julian’s Law.”

According to Gary V in his book Crushing It he cares to prioritize a few things: intent, passion, speed, attention, authenticity, patience, work, and content.

Focus in on your top priorities whenever and wherever you create.

Check out Gary’s book Crushing It: https://amzn.to/2Dyf82h

Head Puncher at Punchline Conversion Copywriting, Lianna Patch, talks about what taking time to read all of your reviews can do for you. What your audience is saying will tell you all that you need to maintain, change, or do next.

Check out Punchline Copy: https://punchlinecopy.com/

Jeff Large draws on a quote from Austin Kleon’s talk at Bond 2018 that explores how turning what you love into a job can totally destroy your passion for that thing—before you transform your favorite hobby into a side hustle, take a minute to think about the consequences.

Check out Austin at Bond 2018: https://austinkleon.com/2018/03/28/how-to-keep-going/

In this episode, Jeff Large, of The Jeff Large Podcast and Come Alive Creative, highlights one of the newest mediums in which audio can be explored: Amazon Echo.

Audio is everywhere, it is a medium that has stood the test of time, and it is something that digital marketers should definitely be paying attention to and utilizing.

You can learn how to listen to the Creative Marketing Brief pod on your Amazon Echo by visiting creativemarketingbrief.com

You can hear more from Fred Jacobs at jefflarge.com/podcast

Learn more about Fred Jacobs: jacobsmedia.com

Chief Marketing Officer at Scorpion, Corey Quinn, unpacks the importance of your client retention rate and the net benefit of having a longer rate than your competition. Small and medium sized businesses often have a large turnover in clients each year, constantly losing and gaining new clients. Higher client retention leads to more effective marketing.

Check out Scorpion: www.scorpion.co

Listen to Corey on The Jeff Large Podcast: https://www.jefflarge.com/podcast/corey-quinn-know-your-customer-perfect-your-list/

Find Corey on LinkedIn: www.linkedin.com/in/coreyquinn/

How can we get more people to start podcasting? Brad Smith, CEO of SimpleCast, says this has to be done by not only making it easier for listeners to understand what podcasts are, but also what they’re interested in listening to and possibly creating.

There is growth to be had in the space of audio—get in now before your competition.

Check out SimpleCast: http://refer.smplc.st/rWvtj

Listen to more from Brad Smith at jefflarge.com/podcast.

Do you have your automated “welcome series” email set up? Andy Crestodina of Orbit Media breaks down a few quick tips on how to set up the most effective welcome series automated email that you can.

You should be putting your best foot forward the minute that the subscribe button is clicked, this is the moment when your audience is most interested, so you’ve got to keep their attention.

The web is saturated with content that is constantly moving and changing, this can make it hard to keep on top of things. Creative Marketing Brief is here to help digital professionals, content marketers, and other businesses navigate through it all by providing daily mini-pods packed with excellent information geared directly toward your needs. Follow us on your podcasting app and visit creativemarketingbrief.com to get all the info you need to start learning.