“Never forget where you come from, and never take yourself too seriously,” said Charlie Mechem, former LPGA Commissioner and author, during his interview on The Jeff Large Podcast.

Most people have the ability to be empathetic and humble—if they try hard enough, that is. Having these emotional abilities can positively transform how you interact with those around you.

Listen to Charlie on The Jeff Large Podcast at jefflarge.com/podcast or on his own podcast 15 Minutes With Charlie at charliemechem.com/podcast

Read Charlie’s books:

“Total Anecdotal: A Unique and Fun Guide to Help You Become a Better Speaker and Writer” https://amzn.to/2YCibyk

“Who’s That With Charlie? Lessons Learned and Friends I’ve Made Along the Way” https://amzn.to/2YHGYBo

Business is a story you tell to compel customers. If you’re starting a business, your story should be the first thing you think about, says Simon Dingle, serial entrepreneur from South Africa and author of “In Math We Trust.”

Build a compelling story and the customers will follow.

Find Simon’s book “In Math We Trust” on Amazon: https://amzn.to/2YF4Rt5

Listen to Simon on The Jeff Large Podcast at jefflarge.com/podcast

Here’s a tip from Mandy Menaker, Head of Brand at the networking app, Shapr: you’ve already spent a lot of time creating great content, don’t let it go to waste.

There are 2 types of content:

1. Evergreen Content. This kind of content can be read throughout the year, such as: “5 Ways to Add Foliage to Your Home”

2. Seasonal Content. This kind of content can only be used during certain times of year, such as: “5 Ways to Dress Up Your Christmas Tree”

Take pieces of content that have performed well in the past, tweak or better them (if you can) and recycle! This will attract new people who may have missed the piece the first time around.

Learn more about Shapr at shapr.co

Listen to Mandy on The Jeff Large Podcast at jefflarge.com/podcast

In this episode, Paul Jarvis covers some of the most popular quotes from his book, “Company of One.” According to Paul, there is great power in simplicity. The best example of this power comes from 2 sources: Pinboard and Delicious. Paul highlights Delicious’ long journey, millions of dollars spent and a seemingly constant cycle of changing hands, before finally being acquired by Pinboard—a one person company with a limited feature set, and no investors.

So how did Pinboard do it? It’s as simple as simplicity…

Find Paul Jarvis’ “Company of One” on Amazon: https://amzn.to/2EcYd5G

As users of technology, we can’t really protect ourselves. Marketing is on its way to being held more accountable to the data of users, says Shana Pilewski, Head of Content at Dynamic Yield.

Personalization is the future of marketing. People are looking for more tailored experiences to cater to their specific needs—there are a ton of technologies out there to do provide exactly this kind of service.

Check out the rest of Jeff’s interview with Shana on The Jeff Large Podcast at jefflarge.com/podcast

Find out more about Dynamic Yield: www.dynamicyield.com

You should be aiming for failure, says Nic Haralambous. Why? Because from there you can get back up and do it again until you succeed. If you only aim for success, you will be even more upset when you fail.

Embrace failure, and allow it to inform your decisions as marketers and business professionals.

Hear more from this conversation with Nic on The Jeff Large Podcast at jefflarge.com/podcast

How conscious are you of your effect on others? Kevin McHugh asked this question during his interview on The Jeff Large Podcast.

Every time someone encounters you, there’s three options:

1. They can be positively influenced

2. They can be not influenced at all

3. They can be negatively influenced

It’s important to have a consultant or coach of some kind to guide you and keep you in check in your professional career. A consultant can help you make sure every encounter you have is a positive one.

Listen to more from Kevin on The Jeff Large Podcast at jefflarge.com/podcast

Original Source: Kevin McHugh | Consulting is the Missing Ingredient in Your Business (Podcast)

https://www.jefflarge.com/podcast/kevin-mchugh-consulting-is-missing-in-your-business/

“The secret is to survey your existing audience,” says Copywriter and Marketer, Kaleigh Moore. It’s a simple tactic, but it’s effective.

Devoting large portions of time to researching, and learning everything you can, can be extremely beneficial to your writing and can often result in a much more solid final product.

Before you start your next project, do your research, survey your audience.

Listen to more from Kaleigh on The Jeff Large Podcast at jefflarge.com/podcast

Paul Jarvis, designer and author of “Company of One,” talks why business growth is not always the answer to all of your problems. It’s often assumed that hard work and smart thinking always results in business growth, says Paul. However, not all growth is beneficial, and can actually reduce your resilience!

It’s easy to throw more at problems, but sometimes scaling up isn’t the solution.

What if you found a better way to control the problems?

Consider…

– Acquiring more customers by increasing efficiency,

– Generating more money by finding a way to spend less,

– Finding ways to teach customers to use what you sell in order to save time.

Growth is not always the answer.

Get your own copy of Paul Jarvis’ “Company of One” at https://amzn.to/2EcYd5G

Accessibility is a priority, not an option. Kait Paschall works at Epic Games, she is a Professor at University of Barcelona, and an expert in disability. In this episode, she talks about the need for accessible content for individuals with disabilities.

Did you know 20% of adults in the US or UK report having a long lasting disability? and 70% of disabilities are invisible?

What are you doing in your digital marketing to make your content more accessible? Whether it be writing show notes or adding subtitles to your content, accessibility must be a priority!

Hear more about this topic from Kait at jefflarge.com/podcast