Many positive results can come from being a guest on other people’s podcasts.

MeetEdgar posted a study that boasted some pretty impressive numbers. According to the study, by guesting on other people’s podcasts, they were able to accumulate:

1.25 mil site visitors

100,000 new email subscribers

Over $329,000 in monthly recurring revenue

Becoming the guest can be an impressively effective promotional tool.Take a seat in the guest chair, it could be worth your while.

You can learn more about this study and more about growing your podcast at www.comealivecreative.com.

Dan Moyle, Growth Marketer at Impulse Creative, wants you to never stop helping. In today’s relationship-based economy and the digital age we’re in gaining trust is increasingly vital—and difficult. People want to do business with those they know, like, and trust.

The more value you bring, the more value you receive.

Here’s a few tips…

– Answer questions.

– Offer value.

– Build trust.

Your first focus should be helping, not selling.

Podcast cross-pollination (aka cross-promotion) can be incredibly effective in growing your podcast.

By trading segments or entire casts, you are able to expose new listeners to your voice. You’ll also gain access to prospective audiences that already have an interest in the content you’re creating.

For example, by using this tactic, Shannon Cason’s Homemade Stories podcast went from a few thousand downloads to over 100,000 downloads per month after being featured on an episode of NPR’s Snap Judgement. 

Check out Come Alive Creative’s article on how to grow your podcast.

While reading “The 1-Page Marketing Plan” by Allan Dib, host Jeff Large found some pretty insightful information.

That being: Tell your potential prospect who your product or service is NOT for!

This is so important, and often overlooked. While you may feel the urge to keep the doors open—not wanting to say no to business—you must acknowledge that not everyone will be a good fit.

Through your website, long page sales capture forms, email series, and copy, you should be clearly defining your product or services and target market. These elements are meant to filter out those who aren’t part of your target market or those who would not be a good fit.

You will appear much more credible by being confident in who your product is for, and your clients will immediately know whether you and your product is right for them.

Conversational Marketing is marketing with the intention of increasing conversions. A lot of the time, this starts with “chatbots”—sometimes this is live chat with real individuals, others it is via automated bots for when real people aren’t available.This feature enables customers to ask questions and get information nearly instantaneously.

Dan Moyle, Growth Marketer at Impulse Creative suggests keeping it conversational. You want to build trust with actual helpful information—this should be your first intent, not sales.

There’s a ton of information out there about how to grow your podcast, but the problem is a lot of it lacks data and evidence to back it up.

Come Alive Creative recently posted an article focused on providing data and evidence based tips on how to actually grow your podcast.

One definite element: Consistency is key.

Both consistency in Frequency (posting weekly, daily, biweekly—stick to a schedule) and Duration (podcast length varies for every podcast—pick something your audience can get used to, and stick with it).

To learn more check out the article at www.comealivecreative.com

Are you launching or have you already launched a podcast? If so, you want to be discoverable.In order for this to be possible, your RSS feed must be submitted to the appropriate directories!

There are a few directories you definitely want to pay attention to:

– Apple Podcasts

– Spotify

– Google Play

– Stitcher

Be sure to check out Come Alive Creative’s article on podcast promotion!

Creative Marketing Brief host, Jeff Large, recently spoke at a “Wine and Web” event hosted by Orbit Media. During his talk he found that a lot of people were intrigued by his work process. For Jeff, there are three kinds of work:

1. Work only you can do, The ONE Thing.

2. The work that someone needs to do—though not necessarily you.

3. Work that just needs to get done. This is the stuff you can automate, use software or tools, to complete.

As you reflect on your work, make sure the majority of your work is based on the things that only you can do.

Dan Moyle, Growth Marketer at Impulse Creative, wants you to take a second look at email marketing.

Think: email marketing that converts.

There are a ton of shiny new ways to communicate with prospects, so many so that email often gets pushed to the side. However, email is an invaluable asset to any marketing campaign. What’s great is, email is permission based, so you’re not spamming anyone!

A few tips…

1. Create compelling subject line.

2. Use actionable language.

3. Be brief, a single and straight forward call to action will do.

4. Break it up using short paragraphs for easy read through.

“The 1-Page Marketing Plan” by Allan Dib provides an easy to understand refresher on EVERYTHING marketing.

A successful marketing campaign has to get 3 vital elements correct:

1. The market – the target market

2. The message – the marketing message or offer that you’re sending

3. The media – the vehicle which you use to send your message

Know who you’re talking to, do your research, be intentional about the message you’re sending, and be sure to be sending that message via a medium that will resonate with your audience!