Ceri talks to legendary photographer and TV host Normski. He shares his extraordinary journey from capturing the burgeoning hip-hop scene in the 1980s to becoming Britain's foremost youth presenter. Normski lifts the lid on his creative obsessions, the hustle behind his lens, and key lessons like following your passion, surrounding yourself with a supportive tribe, and having the courage to take creative risks.

KEY TAKEAWAYS

• Follow your gut instincts and believe in your vision, don't listen to the naysayers.
• Treat each project like it's the most important, even if it's just 5 minutes you should always give it your all.
• Build relationships and community, they will lift you up during challenging times.
• Allow yourself different creative seasons, learn to try new things and reinvent yourself.
• Create work you love and the love from others will come. Integrity and authenticity shine through when your work is created with them.
• Lift others up and help inspire those coming up behind you.
• Stay curious, take creative risks and be willing to fail, that's always where the magic happens.

BEST MOMENTS 

"I was obsessed with getting back to develop the film, hoping I didn't let any light in to bleed it out - reliving that shot was everything."

"It's about being willing to be shit in those moments. Even if you're not willing, you have to be prepared for it to be really crap."

"How is anyone going to be completely sure? If you have a feeling, follow it through."

"If it's not made with love, it probably won't be received with love. It might make you money, but I'm not sure it will have the shelf life."

"I find joy in showing people what's possible, photographs can inspire."

"There's something about you lifting the stone and looking at what's underneath - you're a bit nosy, curious."

PODCAST HOST BIO

Meet Ceri Hand, the driving force behind countless creative success stories. A creative coach, entrepreneur, and dynamic speaker, she's committed to empowering creatives to realise their dreams and make a meaningful impact through her creative coaching, mentoring and training company. With three decades in the arts under her belt, Ceri has ridden the highs, the lows, and everything in between. Now, she's here to help you achieve your goals, your way.

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Find out how we can support you to become extraordinary here: https://linktr.ee/cerihand

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