Ever send a pitch or apply for a gig and wonder what actually happens on the other side?

Nate sits down with Olivia Larsen to pull back the curtain on what brands and agencies really want from creators. 

Olivia went from working 12-hour overnight shifts at a veterinary ER to building a full-time UGC career and then landed on the other side of the table as a creative strategist at a marketing agency. Now she's the one hiring creators, reviewing portfolios, and deciding who gets the gig. 

Chapter:
05:28 – Adding creative strategy to increase income
07:23 – The test project brands require before hiring
10:49 – The biggest misconception about creative strategy
11:58 – What happens when an ad underperforms
17:30 – The moment she realized talent presence makes or breaks ads
22:14 – Why UGC creators must learn for the camera
28:12 – What brands actually look for in your portfolio
36:32 – The entitlement problem agencies deal with daily

If you've ever wondered why some creators land consistent work while others struggle to book their first paid gig, this conversation delivers. Olivia breaks down the real expectations around on-camera presence, usage rights, portfolio quality, and communication. 

She also gets honest about the entitlement she's seeing from newer creators and why understanding your leverage matters more than copying someone else's rates.

They tackle the stuff nobody wants to say out loud: why being "authentic" isn't enough, what makes a creative strategist want to work with you again, and how to stop pricing yourself out of opportunities before you've even built a reputation. 

By the end, you'll understand exactly what separates creators who get hired once from creators who become go-to talent for agencies and brands. Whether you're just starting out or trying to scale, Olivia's brand-side perspective will help you see your work through a different lens. 

Listen and learn how to position yourself as someone brands actually want to work with and NOT just another creator in the inbox.

Connect with Olivia: http://instagram.com/larsen.creatives/?hl=en

Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch

Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com

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Instagram: @nateflakecreates
YouTube: UGC 101 Podcast

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