Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad we've ever seen at System1, and the British Heart Foundation campaign with Vinnie Jones that literally saved lives.

Timestamps

00:00 - Start
02:41 - Vicki’s background
07:32 - How Vicki got into advertising
11:53 - British Heart Foundation and Vinnie Jones
20:30 - The Asda Elf Ad with Will Ferrell
35:39 - Taika Waititi and Michael Buble campaign
46:13 - Cannes Lions judging