Creativity - has it become the meaningless buzz word for our times? Oli Mould, Lecturer in Human Geography at Royal Holloway, University of London, delivers a broadside against the injunction to 'be creative' and the 'creative economy' itself. He's joined by David Hesmondhalgh, Professor of Media, Music and Culture and Eliza Easton, Principal Policy Researcher in the Creative Economy and Data Analytics team at Nesta.