We are joined by Junior Adesanya, founder of London incense brand Cremate.

The best-smelling man in London talks us through his journey, from waiting around with a jacket for Nas, to having A Cold Wall's Samuel Ross mentoring him, to having collabs with brands such as Adidas, Aries, and Affix.

We learn a little about how to make a scent and learn a lot about creativity and breaking into the industry.

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