The Gstaad Guy sits down with Enrico Buonocore, Founder and CEO of Buonocore Hospitality Group, and Alessandra Maestroni, Group Strategy Manager, the founders behind Langosteria, Milan's most quietly coveted restaurant and one of the defining expressions of contemporary Italian hospitality, to explore what it truly means to build something extraordinary without a plan, guided entirely by vision, instinct, and an uncompromising sense of what feels right. Partners in business and in life, they reflect on the rare alchemy of working alongside someone who shares both your values and your ambitions.

The conversation moves through the philosophy that built Langosteria from the ground up: the importance of locality, the details that most people never notice but always feel, and why understated excellence will always outlast noise. Enrico and Alessandra share what Italian cooking means to them in an era when it has been recognised as Unesco cultural heritage, how Milanese luxury differs from everywhere else, and why passion, not strategy, has been the truest compass throughout. Honest, warm, and deeply considered, it is a conversation about building something that lasts by never losing sight of why you started.

Filmed at Mandarin Oriental, Milan.

(00:00) Intro ✨🎙️

(01:28) Langosteria 🦞🍽️

(03:25) Italian Passion 🇮🇹❤️

(06:38) PEPE Barra Italiana 🍹🇮🇹

(07:25) Building A Team 👥🤝🏻

(08:38) What's Right For The Business 💼⚖️

(09:50) Starting New Projects 💡🚀

(11:39) Langosteria A Casa 🏠🦞

(13:55) Understanding The Customer 👂🏻🎯

(16:16) Italian Excellence 🇮🇹🏆

(22:14) Types Of Consumer 👥🔍

(24:00) How Milanese Luxury Differs 🏙️💎

(26:20) The Details 🔍✨

(30:15) Running A Successful Restaurant 🍽️🏆

(37:13) The Truth Behind Table Reservations 📋🤫

(39:55) Working With Your Partner 🤝🏻❤️

(43:28) Passion Driven 🔥❤️

(44:05) Path & Strategy 🛤️🧭

(51:10) Langosteria DNA 🧬🦞

(55:24) À La Poubelle vs. Fantastique 🗑️✨

(1:01:05) Spending Time With Family 👨‍👩‍👧‍👦❤️

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The Gstaad Guy sits down with Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, to explore what it means to lead one of the world's most iconic luxury brands at a moment when heritage and innovation are being asked to coexist more urgently than ever. The conversation opens with something genuinely rare: The Chalet Edition Bentley Bentayga by The Gstaad Guy, a collaboration that captures what happens when two distinct visions of mountain living and automotive excellence find common ground.

From a childhood obsession with cars to a career forged in the high-pressure world of motorsports, Dr. Walliser reflects on the journey to the top of Bentley, the extraordinary team required to build something that transcends transport, and why a car remains the most complex consumer good a person will ever own. The conversation covers the balance between substance and status, the meaning of timelessness in an industry racing towards the future, and what British ingenuity continues to offer a world increasingly drawn to speed over soul. A compelling and wide-ranging conversation about excellence, legacy, and what it takes to keep an icon moving forward.

Filmed at Bentley Mulliner in Crewe, England.

Explore The Chalet Edition Bentley Bentayga by The Gstaad Guy: https://www.bentleymotors.com/uk/en/models/mulliner/ewb-the-chalet-edition.html

(00:00) Intro ✨🎙️

(00:49) The Chalet Edition 🏔️🛋️

(01:45) Bentley Motors 🚗👑

(03:29) "What Does Bentley Mean To You?" 💭✨

(06:38) Bentley Work Culture 🤝🏻💼

(07:17) Developing A Brand 🌱📈

(07:54) Balance of Substance Over Status ⚖️💎

(19:40) Entering The Car World 🚗🔑

(23:40) Motorsports 🏁🏎️

(24:59) The Volkswagen Group 🚗🌍

(27:16) Network 🤝🏻🌐

(31:14) Becoming CEO 👔🏆

(38:16) Nostalgia & Curiosity 📷🔍

(40:08) The Future Of The Automotive Industry 🔮⚡

(44:08) Car Manufacturing ⚙️🏭

(48:47) Generalist vs. Specialist In The Automotive Industry 🔧🎯

(54:25) Timelessness ⏳✨

(58:57) À La Poubelle vs. Fantastique 🗑️✨

(1:05:18) Industrialised Craftsmanship 🏭🧑‍🔧

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The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build one of the most influential media businesses of his generation.

The conversation covers the early days of stretching himself thin across multiple jobs just to keep the dream alive, the insecurity and need for validation that shadowed his ambition, and the moment the universe seemed to stop offering alternatives. Imran opens up about the internal struggle between security and purpose, how meditation and silent retreats helped him find stillness amid relentless pressure, and why genuine optimism, not the performative kind, has been his most durable asset. An unusually candid and deeply personal conversation about identity, courage, and what becomes possible when you finally stop ignoring what you were meant to do.

Filmed at The Twenty Two (London), Gingko Suite.

(00:00) Intro ✨🎙️

(00:54) BoF VOICES 🎤🌍

(03:34) How It Started 💡🌱

(05:15) Failure ❌📉

(07:06) Rise Of The Internet 🌐💻

(08:07) Following A Feeling 🧭❤️

(12:20) Prosumers 🔄💡

(13:34) Perspective 👁️🌍

(15:47) Creation Of The Logo ✏️🎨

(21:05) Turning Into A Business 💡💼

(25:37) "Why London?" 🇬🇧🌆

(28:35) Consumer To Prosumer 🔄✨

(30:00) Adapting To The Times ⏳🔄

(33:04) Being A Pioneer 🚀🌟

(35:13) "State Of Fashion" 👔📊

(41:05) BoF & McKinsey 📰💼

(44:12) The Impact Of Knowledge 📚💡

(47:57) Banned From A Fashion Show 🚫👗

(49:56) Breaking The Fashion Communication System ⚡🔓

(53:56) Industry & Business Relationships 🤝🏻💼

(56:45) Good vs. Bad Campaigns For Creators ✅❌

(58:18) Brands Keeping Up With Culture 🌍👔

(1:00:42) Imran Amed 📰✨

(1:04:11) Applying To McKinsey 📝💼

(1:09:36) Mechanics Of A Consulting Firm ⚙️📊

(1:11:06) Internal Struggle 💭⚡

(1:15:26) Meditation 🧘✨

(1:20:20) Silent Retreats 🌿🔇

(1:24:43) Optimism ☀️🌟

(1:26:35) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Simon Kidston, one of the most respected figures in the classic car world, a dealer, collector, and writer whose life has been shaped by an unwavering obsession with the machines that defined an era, to explore what it truly means to turn a passion into a life's work. Raised across cultures and educated in the Swiss Alps, Simon reflects on the upbringing that sharpened his eye, deepened his taste, and drew him inevitably towards the world of rare and extraordinary automobiles.

The conversation moves through the philosophy of collecting, the singular allure of cars like the Mercedes 300 SLR, and why authenticity in this world cannot be manufactured, it can only be earned over time. Simon shares what classic cars reveal about the people who seek them, why obsession and discernment so often go hand in hand, and what it means to keep old machines alive and relevant in a modern era. At the heart of it all sits a quietly compelling conviction: that doing something you truly love is not indulgent, it is essential. A rich and unhurried conversation about passion, provenance, and the art of knowing exactly what you are looking for.

Filmed at The Twenty Two (London), Gingko Suite.

(00:00) Intro ✨🎙️

(05:17) From Passion To Job ❤️💼

(07:05) First Car 🚗🔑

(08:52) Upbringing 🏡👶

(12:30) Gstaad 🏔️❄️

(15:04) Relationship Building 🤝❤️

(21:27) Mercedes 300 SLR 🏎️💨

(28:28) Archetypes Of The Car World 🚗🎭

(33:26) The I.C.E. 🔥⚙️

(35:27) "The Gstaad Collector" 🏔️🏆

(37:29) Andermatt 🇨🇭⛰️

(38:59) Dream 5-Car Garage 🚗✨

(48:19) Bugatti Royale 👑🏎️

(54:22) Rallies 🏁🚗

(54:57) À La Poubelle vs. Fantastique 🗑️✨

(1:00:50) "Do Something That You Love" ❤️🌟

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The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by constant challenge, creative ambition, and the quiet discipline of knowing when to pivot.

The conversation moves through the realities of raising a family while running a business, the tradeoffs that every ambitious life demands, and why failure, far from being something to avoid, is the most reliable engine of growth. Riccardo shares his philosophy on aligning with a partner, finding balance without pretending it is easy, and what it really means to create desirability in a world saturated with noise. Threaded throughout is a distinctly Italian perspective on life, luxury, and what it means to pursue the dream on your own terms. A warm, honest, and wide-ranging conversation about ambition, identity, and the art of living well.

Filmed at Mandarin Oriental, Milan.

(00:00) Intro ✨🎙️

(04:22) Life Decisions 🤔🛤️

(08:42) Working With Brands 🤝🏻💼

(10:10) Career Path 🛤️📈

(15:35) Growing & Innovating 🌱💡

(20:13) Being A Father 👨‍👧❤️

(25:03) Game Of Life 🎲🌍

(26:40) Finding The Right Life Balance ⚖️🧘

(32:11) Aligning With Your Partner 🤝🏻❤️

(34:35) Voicing Intentions 🗣️💭

(35:57) Transparency 🪟💡

(37:21) Importance of "Dating" With Jobs 💼❤️

(41:52) 21-22 Year-Old Version Of Oneself 🪞⏳

(49:10) Status vs. Experience 👑📖

(56:59) "Is The Status Worth It?" 🤔💎

(1:00:27) No Social Media 📵🌿

(1:03:03) Creating Desirability ✨🔮

(1:03:52) The Meaning Of "Italianity" 🇮🇹❤️

(1:06:53) Joining The Luxury World 💎👔

(1:12:25) The Italian Dream 🇮🇹🌟

(1:19:14) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Matt Friend, the comedian, actor, and impressionist who has built a devoted following by turning razor-sharp observation into some of the most entertaining content online and on stage, to explore what it truly means to make people laugh in a world that takes itself far too seriously. From discovering comedy to performing in front of live crowds, Matt reflects on the craft, the nerve, and the instinct required to land a joke in any room, for any audience.

The conversation moves through the journey from online skits to major stages, the difference between performing for a camera and commanding a room, and why great comedy has always been rooted in great observation. Matt shares how he approaches his impressions, what it means to adapt your voice without losing it, and why humour remains one of the most powerful and underrated tools a person can have. A genuinely funny and surprisingly thoughtful conversation about passion, performance, and the art of noticing what everyone else is too polite to say.

Filmed at Casa Cipriani New York's Premier River View Suite.

(00:00) Intro ✨🎙️

(02:20) Accents 🗣️🌍

(06:20) Impressions 🎭😄

(08:18) Trump Impression 🇺🇸🎤

(08:39) Roger Federer 🎾🏆

(09:13) Rafael Nadal 🎾💪🏼

(09:26) Novak Djokovic 🎾🌟

(09:53) RFK Jr. 🇺🇸🎙️

(10:13) Bill Gates 💻💰

(13:05) Discovering Comedy 😂💡

(14:18) Performing In Front Of A Crowd 🎤👥

(17:36) Social Media vs. IRL 📱🌍

(19:11) Mitch McConnell 🏛️🐢

(20:12) Ted Cruz 🇺🇸🤠

(20:30) Bernie Sanders 🌹✊🏻

(21:34) Austin Butler 🎬😎

(22:25) Language vs. Final Product 🗣️🎯

(27:49) An Unserious Generation 😜📱

(31:24) Embracing Comedy 😂❤️

(33:16) Observing The Rich 👀💎

(35:36) Tapping Into Luxury Brands 👔✨

(37:50) Inspiration For The Comedy 💡😂

(41:54) Comedy As A Tool In Dating 😂❤️

(45:29) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Charles Rosier, co-founder & CEO of Augustinus Bader, the biotech skincare brand that brought revolutionary stem cell science out of the medical world and into the hands of consumers, to explore what it truly takes to build something extraordinary from the edge of the impossible. From a dramatic change in career path to navigating near bankruptcy, Charles reflects on the determination, sacrifice, and quiet self-belief that kept the vision alive when almost nothing else did.

The conversation moves through the science behind the brand, the challenge of democratising skincare without compromising its integrity, and why building a strong identity in one of the world's most competitive industries demands as much courage as it does innovation. Charles shares what he looks for in a team, how the perception of skincare is evolving, and why trusting the process, even when the process is brutal, is the only way to create something that lasts. A compelling conversation about medicine, reinvention, and what happens when science and luxury finally meet.

Filmed at The Twenty Two (London), Gingko Suite.

(00:00) Intro ✨🎙️

(00:34) Who Is AB? 🙋👤

(03:45) Early Applications 🧴✨

(05:55) Purpose 🎯❤️

(08:00) Launching A Brand 🚀🌟

(10:00) The Idea 💡🔮

(11:14) Democratising Skincare 🤝🏻💆

(14:59) Perception Of Skincare 👁️🧴

(20:10) Ingredients 🌿🔬

(21:35) The Rich Cream 💎🧴

(27:01) Becoming A Founder 👔🚀

(31:33) Skincare Landscape 🌍🧴

(36:10) Ready To Sacrifice Everything 💪🏻🔥

(39:53) Packaging 📦✨

(44:08) Becoming A Skincare Entrepreneur 💼🌟

(48:34) What To Look For In A Team 👥🔍

(51:34) Running A Business In London 🇬🇧💼

(55:42) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Endo Kazutoshi, one of the most revered third-generation sushi masters in the world, to explore a life shaped by inherited craft, quiet discipline, and an unwavering devotion to the guest. From a destiny that was never forced upon him yet always seemed inevitable, Endo reflects on what it means to carry a family tradition forward while finding his own voice within it, and how the loss of his father deepened his understanding of what this craft truly demands.

The conversation moves through the philosophy of omakase, the art of reading a guest before a single piece of fish is cut, and why the best sushi experience is one where less does infinitely more. Endo shares his approach to sourcing ingredients, the discipline required to build the right team around a shared vision, and how a deep knowledge of produce, technique, and human emotion combine to create something that transcends a meal. A rare and intimate look at mastery in its most refined form, and the lifetime of dedication it takes to make something look effortless.

Filmed at the TASCHEN London bookstore.

(00:00) Intro ✨🎙️

(01:11) Career Path 🛤️💼

(01:50) Third-Generation Sushi Master 🍣👨‍🍳

(05:39) Destiny 🌟🔮

(06:42) Student & Master 📚🥋

(08:38) Father Passing 🕊️❤️

(12:13) Omakase 🍣🎌

(14:43) Definition of Omakase 📖🍽️

(17:56) Building The Right Team 👥🤝

(20:27) Common Goal & Vision 🎯🌟

(22:57) Evolution Of Sushi Making 🔄🍣

(26:40) Italian vs. Japanese Values 🇮🇹🇯🇵

(29:55) Storytelling Around Food 📖🍽️

(32:04) Core Pillars Of Sushi 🏛️🍣

(33:48) Wasabi 🌿🔥

(36:43) Dining Emotions 😌❤️

(38:22) London 🇬🇧🌆

(39:21) Why I Source Locally 🌱🏡

(41:38) Aging Technique ⏳🔬

(43:30) Handling Fish 🐟🤲

(44:17) Personal Drive 💪🔥

(45:39) Apprentices 👨‍🎓🍣

(47:52) Rapid-Fire Sushi Etiquette ⚡🍣

(51:00) Uni 🦔🍣

(52:05) The Perfect Omakase Guest 😊🎌

(54:45) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Simon de Pury, founder of de PURY, former chairman and chief auctioneer of Phillips de Pury & Company, former Europe chairman and chief auctioneer of Sotheby's, and former curator of the Thyssen-Bornemisza Collection, to explore a life lived entirely in pursuit of beauty, curiosity, and the extraordinary. Raised on Swiss values and drawn to galleries and collectors from a young age, Simon reflects on how a deep obsession with art, music, and human connection shaped a career at the very centre of the global art world.

(00:00) Intro ✨🎙️

(01:24) Background 🌍📖

(02:07) The Gstaad Guy 🎿😎

(03:15) Humour 😂🎭

(05:58) Charity Events 🤝🏻❤️

(08:50) Basel 🎨🏛️

(11:13) Curiosity 🔍🧠

(13:47) Passion For Art 🎨❤️

(14:14) Collecting Is An Art 🖼️✨

(18:45) Storytelling 📖🎙️

(21:26) How Taste Evolves 👁️📈

(26:04) Art Has Become Social 📱🎨

(29:47) Kanye West 🎤👑

(31:49) Footballers Buying Art ⚽🖼️

(33:22) Tastemakers 👔✨

(34:03) Fashion & Art 👗🎨

(36:54) Showcasing Your Art 🖼️💡

(39:48) Art Ecosystem 🌍🔄

(42:10) How Freeports Work 🏦🔒

(48:21) Important Factors In Art ⚖️🔑

(51:27) The Art Piece Choosing The Buyer 🖼️🤝🏻

(56:04) Interdisciplinary Approach 🔀🧠

(1:01:13) Obsession 🔥💭

(1:03:43) Attributes Of An Art Collector 🧐💎

(1:07:30) The Art World 🌍🖼️

(1:10:35) Money vs. Passion 💰❤️

(1:12:33) Art World Dos & Don'ts ✅❌

(1:15:34) DJing 🎧🎶

(1:18:28) Being Swiss 🇨🇭⛰️

(1:24:40) À La Poubelle vs. Fantastique 🗑️✨

(1:27:45) The Future 🔮🚀

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The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves.

The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are.

Filmed in the One&Only One Za’abeel Royal Suite.

(00:00) Intro ✨🎙️

(00:58) Aura ✨🌀

(02:55) Solaro Suit 👔🌞

(05:32) Ask Okey Universe 🌍🙏🏼🙏

(07:49) Public Persona 🎭😎

(09:55) Becoming A Tailor 🧵✂️

(11:58) Audience Engagement 🎤👥

(15:04) What You Stand For 🏛️💪🏻

(17:00) Life Changing Moment ⚡🔄

(20:00) JP Morgan 🏦💰

(26:30) Playbook For Life 📖🗺️

(28:27) Stoicism 🧘⚖️

(30:18) Desire To Grow 🌱📈

(34:18) "Why Am I Doing This?" 🤔💭

(37:40) Spending Time Alone 🌙🚶

(38:49) "The Journey vs. The Destination" 🛤️🏁

(40:49) The Irony Of Life 😏🔄

(43:46) Being Content With Progress 😌✅

(47:35) Family 👨‍👩‍👧‍👦❤️

(48:39) Necessity Is The Mother Of Invention 💡🔧

(53:00) Gentle Guidance 🧭🌿

(53:26) Grit 💪🏻🔥

(57:25) The Greatest Gift Is Observation 👁️🎁

(59:56) Knowing Where You Come From 🌍🏠

(1:02:21) Be The Best Version Of Yourself 🌟💯

(1:05:38) Looking For Knowledge 📚🔍

(1:08:01) À La Poubelle vs. Fantastique 🗑️✨

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