The Gstaad Guy sits down with Ilaria Resta, CEO of Audemars Piguet and one of the leading voices in Swiss watchmaking, to explore how tradition and modernity intersect in one of the world’s most enduring industries. With a career shaped by deep respect for heritage and a passion for innovation, Ilaria brings a unique perspective on what it means to steward a legacy craft into the future.

The conversation touches on the tension between old and new, the family values that shape both personal and professional life, and how a sense of family can define a business culture. Ilaria shares how passion, discipline, and even obsession are essential to preserving the artistry of watchmaking while ensuring its relevance in a fast-changing world. A rare glimpse into the heart of an industry where every second counts, and where heritage remains the ultimate luxury.

Filmed at the Scarfes Bar at the Rosewood London.

(00:00) Intro ✨

(01:31) Discovering Audemars Piguet 🔍⌚

(02:45) The power of watches ⚡⌚

(04:37) Ethos of Audemars Piguet 🏔️🌌

(07:00) Embodying the values of the brand 🤝🏻💎

(08:53) Creative freedom & entrepreneurship 🎨🚀

(10:09) Family values in business 👨‍👩‍👦‍👦🏛️

(14:17) A work environment that empowers 💼🌟

(19:07) Commonalities across the AP community 🌍🤝🏻

(23:43) Future vs. Past ⏳🔮

(27:11) The watch-making industry 🛠️⌚

(29:18) Switzerland and watchmaking 🇨🇭🏔️⌚

(32:17) À La Poubelle vs. Fantastique 🗑️✨

(35:04) Choosing self-development 📚🌱

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The Gstaad Guy sits down with Giulio Bergamaschi, CEO of Acqua di Parma, to explore what it means to steward a brand defined by craftsmanship, heritage, and timeless elegance. With a career shaped by humility and discernment, Giulio brings the perspective of a connoisseur, balancing modern relevance with the responsibility of carrying forward one of Italy’s most iconic maisons.

The conversation delves into the influence of family values on leadership, the art of cultivating connoisseurship in a world of speed, and how true timelessness is created through care, detail, and respect for tradition. Giulio reflects on elegance not as a surface quality but as a philosophy of life, and shares how heritage can remain alive and relevant while shaping the future of luxury.

Filmed at Casa Cipriani Milano.

Chapters:

(00:00) Intro ✨

(01:42) Life and parenthood 🌱👨‍👩‍👧

(05:39) Savoir vivre 🥂💎

(06:06) Family and humility 👪 🙏🏼

(08:45) Dressing in navy blue 👔 🔵

(09:23) Dressing in a timeless fashion ⌛👕

(12:01)  Luxury in France vs luxury in Italy 🇫🇷💎🇮🇹

(16:27) Acqua di Parma 💛🕯️

(21:26) Inception of Acqua di Parma 🌟🇮🇹

(23:24) The founding myth of Acqua di Parma 📜✨

(25:18) The signature yellow 💛🎨

(27:30) Smell good not strong 🌸🌿

(29:34) Your silhouette 🧍‍♂️✨

(31:30) La Sprezzatura 😎🕴️

(33:25) Categories in fragrance 🌺🌲

(36:36) Choosing your cologne 🧴👃

(41:34) Art of living 🏛️🌿

(47:07) Intrapreneurship 💡🏢

(49:32) Scarcity, abundance, novelty & heritage ⚖️💎

(56:05) Values within the brand 🧭🤝🏻

(59:17) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Steve Varsano, founder of The Jet Business, the world’s first street-level showroom for corporate aviation, to trace his rise from humble beginnings to becoming one of the most influential dealmakers in private aviation. With a career spanning entrepreneurship, corporate acquisitions, and global jet sales, Steve has built his reputation on vision, resilience, and an unmatched ability to close high-stakes deals.

The conversation explores the inner workings of the aviation business, from M&A and corporate jet transactions to navigating negotiations with precision and confidence. Steve reflects on the discipline behind deal-making, the relationships that sustain success at the highest levels, and the entrepreneurial mindset that turns challenges into opportunities. A rare insight into how relentless drive and the art of the deal define one of the most exclusive industries in the world.

Filmed at The Jet Business showroom in London.

Chapters:

Steve Varsano Timestamps:

(00:00) Intro ✨

(02:22) Entering the aviation world ✈️🌍

(03:58) Aviation lobbyist 🛩️ 🏛️

(06:08) The first sale 💼💰

(12:33) Private Jet vs. Corporate Jet 🛩️⚖️

(12:45) The Jet Business 🏢✈️

(15:19) The reality of entrepreneurship 🚀💡

(17:51) Corporate jet landscape 🌐🛩️

(25:43) Friendship vs. Business 🤝🏻💼

(27:11) Doing business with friends 👫💼

(30:10) Building your personal brand 👤🌟

(33:44) A chameleon in life & business 🦎💫💼

(38:08) Ego is the worst trait 🙅‍♂️😤

(40:27) Winning on feeling and not on paper ❤️📄❌

(44:59) Importance of asking questions ❓🧠

(47:54) Shift to corporate aviation 🔄✈️

(51:07) Buying time ⏳💵

(55:28) Why fly corporate? ✈️💼

(59:36) Corporate travel etiquette 🛫🤵

(01:04:21) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Dr. Barbara Sturm, internationally renowned aesthetics doctor and entrepreneur, to explore the science and philosophy behind her celebrated approach to skincare and wellness. Known for her anti-inflammatory and anti-aging innovations, Dr. Sturm has built a global reputation for products that combine efficacy with elegance, earning a devoted following from Hollywood to the wellness world.

The dialogue unpacks the role of hydration, balance, and prevention in longevity, and why true wellness extends beyond the skin to how we live each day. Dr. Sturm opens up about the discipline behind scientific innovation, the challenges of building a brand that champions both health and beauty, and the reality of juggling motherhood with a demanding career. A candid look at what it means to pursue wellness as both a lifestyle and a lifelong mission.

Filmed at Casa Cipriani Milano.

Chapters:

(00:00) Intro ✨

(04:33) Dr Barbara Sturm products 🧴✨

(05:24) How it all started 💡🚀

(08:52) The birth of Dr Barbara Sturm 🌱🌟

(12:05) The nuances of skincare 🧴🔬

(13:24) Obsession with science and efficacy 🔬⚡

(15:23) Anti-inflammatory lifestyle 🥗🧘‍♀️

(17:23) Is inflammation bad? ❓🔥

(22:07) Trusting the vision 👁️🤝🏻

(29:09) Beauty and fashion belong together 💄👗

(32:58) Juggling life 🤹‍♀️🌱

(34:40) Having the right business values 📜🤝🏻

(39:33) Life of luxury 💎🍷

(40:18) Health & wellness as a luxury 🧘‍♀️🌿

(42:37) Knowledge is the superpower of our generation 📚⚡

(43:40) Poubel 🗑️🔗

(45:47) Choosing who to work with 🤝🏻🎯

(47:31) À La Poubelle vs. Fantastique 🗑️✨

(53:44) A life of balance & health ⚖️🌸

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The Gstaad Guy sits down with Paul Wachter, founder of Main Street Advisors and widely regarded as the silent force behind celebrity founders, to unpack the principles that have shaped one of the most influential advisory firms in sports, entertainment, and culture. Known for his work with LeBron James, Beats by Dre, Arnold Schwarzenegger, and other global names, Paul shares how identifying the right people and building brands with cultural resonance has defined his career.

The conversation explores what it takes to be relentless in business without losing sight of human values, and why authenticity is the cornerstone of long-term success. From spotting emerging opportunities to nurturing relationships that transcend contracts, Paul offers rare insights into the intersection of business, culture, and character. A candid look at how vision, discipline, and trust come together to shape influence at the highest level.

Filmed at Nobel LA’s St. Ives property.

Chapters:

(00:00) Intro ✨

(07:50) Working with Arnold & LeBron 🏋️‍♂️ 🏀

(09:55) Choosing clients 🤝🏻 🎯

(18:40) Beats By Dre 🎧🔥

(21:03) Success takes time ⏳🌱

(24:00) Authenticity being lost 🎭 ❌

(25:44) Businesses founded by celebrities ⭐ 🏢

(27:01) Marketing today 📱📣

(28:55) Hype dies down 📉💨

(32:59) Knowing when to walk away 🧐🚶

(36:29) From owning to selling 💼💵

(37:20) Traits amongst talents 🌟🧩

(38:05) Knowing what’s right for you 🧭💡

(42:41) Making the right decision 🎯🤔

(44:50) Non-negotiables & Values 📜 ⚖️

(48:48) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Alex Ikonn, entrepreneur, creator, and co-founder of The 5-Minute Journal and The Productivity Planner, to explore the mindset behind turning hardship into opportunity. From growing up with scarcity and financial struggle to becoming one of the early pioneers in the social media-driven e-commerce boom, Alex’s journey is a testament to resilience, creativity, and the power of authenticity.

The conversation dives into what it means to truly “design your life”, balancing entrepreneurship with well-being, kindness, gratitude, self-development, and the discipline of daily habits. Alex shares lessons from building a global brand, navigating the highs and lows of being an online creator, and why embracing hardship can become the foundation for lasting growth. A candid look at how being yourself, even in the toughest moments, can lead to building not just businesses, but a life worth living.

Filmed at The Jet Business showroom in London.

(00:00) Intro ✨

(03:41) Poubel 🗑️🔗

(06:14) Early Life 👶🌱

(08:54) Basics of Business 📊💼

(13:44) Seeking validation through work 🏆💻

(17:42) A business isn’t just lifestyle 🚀🛠️

(19:58) Creating the right mindset 🧠✨

(21:08) Avoid 50/50 businesses ❌⚖️

(23:03) How to be productive ⏱️📈

(24:05) Vision Boards 🖼️🎯

(26:13) Why is vision important? 👁️🔑

(29:16) Helping your life journey 🛤️🌟

(35:52) Acquiring the right mindset 🧘‍♂️💡

(36:45) Delivering value 🎁🤝🏻

(40:18) The best version of self 🪞💎

(41:42) Confronting death 👊🏻🕊️

(43:46) Choosing your reality 🌍🔮

(50:00) Taking responsibility 🙋‍♂️📌

(52:09) Love life ❤️🌹

(52:48) Choosing a partner 💞🤔

(55:10) Aligning with your partner 👫⚡

(57:15) Experiencing true love 💖🌈

(59:43) Success in dating 💌🥂

(01:01:35) How to progress in relationships 👩‍❤️‍👨➡️💍

(01:03:01) Practicing gratitude 🙏🌸

(01:07:09) À La Poubelle vs. Fantastique 🗑️✨

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The Gstaad Guy sits down with Roxie Nafousi, bestselling author and self-development coach, to explore how personal struggle can become the catalyst for profound transformation. From the depths of addiction, loneliness, and emotional lows, Roxie shares the pivotal moments that pushed her to rebuild her life from the inside out.

The conversation unpacks manifestation not as magic, but as a practical, healing practice rooted in self-awareness, discipline, and consistent action. Roxie opens up about the role of affirmations in rewiring the mind, navigating the challenges of dating and confidence, and finding purpose in helping others unlock their potential. An honest, moving look at what it really takes to turn pain into power, and become the architect of your own life.

Filmed at The Berkeley, London, Knightsbridge Suite.

Chapters:

(00:00) Intro ✨

(04:36) Seven Roles of Manifestation ✨📜

(07:33) Everybody is always manifesting 🌍💭

(08:21) Daydreaming vs. Manifesting 💭⚡

(11:27) Self-development is cool 📚😎

(13:09) Chasing vs. Attracting 🏃‍♂️🧲

(13:51) The act of chasing 🏃‍♀️💨

(14:57) Growing Up 👶➡️🧑

(20:58) Discovering Self-Worth 💎🪞

(26:53) Turning pain to drive 💔🚀

(32:13) The grey zone ⚫⚪

(33:40) Helping others 🤝🏻💡

(38:24) From passion to business ❤️💼

(41:56) Generalist vs. Specialist 🛠️🎯

(42:54) The best version of self 🌟🪞

(40:40) Confidence 💪🏻😌

(41:48) Not feeling like you’re enough 😔🚫

(43:13) Self-Worth 💎✨

(48:10) Dating ❤️💬

(53:12) Approach to good dating 🗝️💘

(54:29) Not in touch with your truth 🙈🗣️

(55:54) Honesty in dating 💬🤍

(56:46) Best place to meet new people 🏙️ 🤝🏻

(59:14) First Date À La Poubelles 🗑️🍷

(01:01:37) Ideal first date 💡❤️

(01:03:37) First Date Fantastiques ✨🍷

(01:06:18) First dinner date conversations 🍽️ 🗣️

(01:08:43) Dating someone with a child 👩‍👧 ❤️

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In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.

The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not as something inherited, but something earned every day.

Filmed at Nobel LA’s St. Ives property.

Timestamps:

(00:00) Intro ✨

(05:11) NB44 🧥

(07:15) Values ⚖️

(08:13) Bijan Pakzad 👨‍💼

(14:03) “How I was raised” 🧑‍🧑‍🧒

(14:29) Relationships with people 🤝🏻 👥

(15:42) Loss 🖤 😔

(18:19) The American Dream 🇺🇸 💭

(20:20) Pressure & Responsibility 😩 🤝🏻

(24:03) Starting a business & family 🧑‍🧑‍🧒‍🧒 💼

(25:41) Filling a void 🫂

(27:39) Developed vs. Inherited values 👴🏻 ➡️ 👦🏻 ⚖️

(30:53) Being a young parent 👩‍🍼👨‍🍼

(36:02) Legacy 📜

(41:07) Multi-generational business 🧑‍🧒‍🧒 💼

(44:15) Household & Work 🏠 🧑‍💻

(53:40) Definition of luxury 📖 💎

(56:08) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary furniture designer Pierre Paulin, Benjamin brings a unique perspective on honouring tradition while pushing the boundaries of form and function.

The conversation unpacks the balance between art and design, the role of modularity in shaping how we live, and the tension between legacy and pop culture. Benjamin also reflects on the discipline of designing with constraints, how limitations can sharpen creativity and give rise to ideas that are both functional and visionary. Through a lens of innovation and influence, he shares what it means to build a future-forward design language, one piece at a time.

(00:00) Intro ✨

(02:01) Echo Of Pierre Paulin 🪑🔊🕰️

(03:49) Passion for Furniture ❤️‍🔥🪑

(04:59) Values ⚖️

(08:32) Art vs. Design 🎨 📐

(09:44) Form vs. Function ⚖️🛠️

(10:57) The Dune 🏜️ 🛋️

(15:49) Paulin & Pop-Culture 🛋️ 🎬 🎤

(19:00) Future of Furniture 🔮🪑

(23:44) Design of The Dune ✏️🏜️🛋️

(26:38) “Passion for design” ❤️‍🔥📐

(33:23) “How Paulin restarted” 🔁🪑👨‍🎨

(36:33) Integrity 🧱💎

(37:58) The Paulin Designs 🪑✨✏️

(40:12) “The living room” 🛋️ 📺

(43:51) “Working without limitations” 🚀🧠🔓

(46:26) “Constraints” ⛓️📏

(48:09) “University of rap” 🎓🎤

(52:09) “Stay passionate” 🧡🔥💪🏻

(56:59) Architects vs. Interior Designers vs. Designers 🏛️🛋️🎨

(58:34) Family & Work 👨‍👩‍👧‍👦 💼

(01:05:18) “Screens are everywhere” 📱💻

(01:06:18) À La Poubelle vs. Fantastique 🗑️✨

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In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility.

The conversation delves into the realities of entrepreneurship, navigating doubt, mastering timing, and the mindset needed to keep going through personal and professional trials, including his battle with cancer. Georgios reflects on what it means to stay committed to your vision, even when the world says no. 

Filmed at Casa Cipriani New York’s Liberty Corner Suite.

Timestamps:

(00:00) Intro ✨

(01:55) Oakberry 🫐

(07:02) Battling cancer 🎗️💪🏻

(09:17) Expanding the business 📈🌍

(11:15) The first location 🏪📍

(12:53) Açaí 🫐 🥣

(21:07) Shelf life of Açaí ⏳🫐 🥣

(24:54) Building a luxury brand 💼✨

(29:45) Building the dream 🏗️ 💭

(34:04) People doubting you 🤨🚫

(39:28) Trusting people in business 🤝🏻 💼

(42:00) Knowing your limits 🚧 🧠

(47:54) À La Poubelle vs. Fantastique 🗑️✨

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