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The Gstaad Guy sits down with Neil Clifford, CEO of Kurt Geiger, and a man who left school in 1983 with a report saying it was a shame he did not try harder, to explore why the best jobs have become invisible to the people who would be best at them. With a career built from a hardware shop counter in Portsmouth to the top of a global footwear and accessories business, Neil reflects on curiosity as a superpower, the difference between the skills you can teach and the attitude you cannot, and the one person who gives somebody their break.
The conversation dives into the jobs that are never advertised, how badly retail sells itself as a career, and the case for hiring on attitude and adding the skills afterwards. Neil makes the case for apprenticeships, for employers who walk into the job centre themselves, and for the art teacher who lends a fourteen year old a camera and changes the whole shape of a life. A direct look at access, attitude and the quiet work of opening doors.
Filmed at The Twenty Two (London), Gingko Suite.
(00:00) Intro ๐๏ธโจ
(01:48) Surviving The Pandemic ๐ฅ๐ช
(03:07) Retail Undersells Itself ๐๏ธ๐ค
(03:42) Six Months Of Wednesdays ๐๏ธ๐
(05:17) These Jobs Are Invisible โ๐
(05:59) Be The One Person ๐งขโ๏ธ
(06:58) Two Million And A School ๐ซ๐ฐ
(09:28) How Do You Try Harder? ๐๐ช
(10:26) Twelve Percent Unemployment ๐๐
(11:39) Delivering Paraffin ๐ฅ๐
(13:19) Debenhams, Portsmouth, 1985 ๐๐ฌ
(14:04) The Etch A Sketch ๐ง โ๏ธ
(15:19) Nine Thousand And My Own Keys ๐๐ท
(18:01) The FT In The Window ๐ฐ๐ช
(20:16) Retail Is Art And Science ๐จ๐ฌ
(22:05) Two Years And A Kombi ๐โณ
(24:49) Sixty Million, Losing Two ๐ท๐
(26:06) Who Kurt Geiger Was ๐ ๐
(29:17) Betting On A Handbag ๐๐ฒ
(30:12) Everyone Needs An American ๐บ๐ธ๐ค
(32:13) A Firework Display ๐โจ
(33:24) Saved By America ๐๐บ๐ธ
(36:31) Why London ๐๏ธ๐ฌ๐ง
(41:45) If Your Company Hasnโt Got It ๐งฉโ
(45:14) Skin Grows Over My Ears ๐๐
(46:50) My Alarm Is 4:47 โฐ๐
(51:38) Attitude Over Skills ๐๐ช
(54:04) ร La Poubelle vs. Fantastique ๐๏ธโจ
(57:23) Curiosity Over Nostalgia ๐งญ๐ก
(1:00:25) I Think Best Moving ๐๐ญ
(1:02:49) Hairy Angels ๐๐
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The Gstaad Guy sits down with Carolina Bucci, founder and jewellery designer, and the fourth generation of a Florentine family that has been making jewellery since 1885, to explore what happens when someone refuses to accept the rules they inherit. With a career built between the workshops of Florence and the shop floors of New York and London, Carolina reflects on designing for herself first, treating no as the opening of a negotiation rather than the end of one, and the difference between a piece that is precious and a piece that is meaningful.
The conversation dives into the Florentine finish that makes gold look as though it is covered in diamonds, the four collaborations that reimagined one of the most recognisable watches in the world, and why the best things are the ones you never take off. Carolina makes the case for jewellery that leaves the safe, for scratches worth keeping, and for the kind of personalisation nobody else is meant to see. A warm and exacting look at inheritance, invention, and the quiet confidence of making things for yourself.
Filmed in the Manor House at Rosewood London.
Chapters:
(00:00) Intro ๐๏ธโจ
(01:51) Frosting The Royal Oak โโ๏ธ
(03:23) Five Generations, Starting With Pocket Watch Chains โ๏ธ๐จโ๐ฉโ๐งโ๐ฆ
(05:18) The Daughter Who Wanted Jewellery For Every Day ๐๐ง
(07:04) The Safe At The End Of Her Bed ๐๐๏ธ
(08:12) Florence, A City Of Artisans ๐ฎ๐น๐จ
(10:29) Initials Nobody Sees ๐ค๐คซ
(12:24) Pyjamas In New York ๐ฝ๐ด
(14:18) No Is Never Final ๐ช๐ช
(15:53) One Corner Of A Cabinet ๐๏ธโจ
(17:55) Ariana, The Assistant Who Never Existed ๐ฉโ๐ผ๐ซฅ
(18:57) Two Minutes With The Buyer โฑ๏ธ๐๏ธ
(21:02) Sex And The City And The Lucky Bracelet ๐บ๐
(23:29) Three People Waiting On Motcomb Street ๐ช๐ฅ
(27:08) The Superglued Bracelet ๐ฉน๐
(29:40) Making Gold Do What It Shouldnโt ๐ฅ๐ฅ
(31:14) Following A Strangerโs Royal Oak ๐โ
(34:40) Do You Think You Can Do Better? ๐ค๐ก
(36:40) How The Florentine Finish Is Made ๐จโจ
(41:33) Messing With The Dial ๐ฐ๏ธ๐ง
(44:22) The Mini Oak Moment โ๐
(47:57) Sizes, Not Genders ๐๐ค
(50:45) Forte Beads And Her Sons ๐ฟ๐จโ๐ฆ
(53:25) Family Business, Founder And Mother ๐ฉโ๐งโ๐ฆ๐ผ
(59:38) Donโt Wait โณ๐
(1:02:06) ร La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Carolina Bucci, founder and jewellery designer, and the fourth generation of a Florentine family that has been making jewellery since 1885, to explore what happens when someone refuses to accept the rules they inherit. With a career built between the workshops of Florence and the shop floors of New York and London, Carolina reflects on designing for herself first, treating no as the opening of a negotiation rather than the end of one, and the difference between a piece that is precious and a piece that is meaningful.
The conversation dives into the Florentine finish that makes gold look as though it is covered in diamonds, the four collaborations that reimagined one of the most recognisable watches in the world, and why the best things are the ones you never take off. Carolina makes the case for jewellery that leaves the safe, for scratches worth keeping, and for the kind of personalisation nobody else is meant to see. A warm and exacting look at inheritance, invention, and the quiet confidence of making things for yourself.
Filmed in the Manor House at Rosewood London.
(00:00) Intro ๐๏ธโจ
(01:51) Frosting The Royal Oak โโ๏ธ
(03:23) Five Generations, Starting With Pocket Watch Chains โ๏ธ๐จโ๐ฉโ๐งโ๐ฆ
(05:18) The Daughter Who Wanted Jewellery For Every Day ๐๐ง
(07:04) The Safe At The End Of Her Bed ๐๐๏ธ
(08:12) Florence, A City Of Artisans ๐ฎ๐น๐จ
(10:29) Initials Nobody Sees ๐ค๐คซ
(12:24) Pyjamas In New York ๐ฝ๐ด
(14:18) No Is Never Final ๐ช๐ช
(15:53) One Corner Of A Cabinet ๐๏ธโจ
(17:55) Ariana, The Assistant Who Never Existed ๐ฉโ๐ผ๐ซฅ
(18:57) Two Minutes With The Buyer โฑ๏ธ๐๏ธ
(21:02) Sex And The City And The Lucky Bracelet ๐บ๐
(23:29) Three People Waiting On Motcomb Street ๐ช๐ฅ
(27:08) The Superglued Bracelet ๐ฉน๐
(29:40) Making Gold Do What It Shouldnโt ๐ฅ๐ฅ
(31:14) Following A Strangerโs Royal Oak ๐โ
(34:40) Do You Think You Can Do Better? ๐ค๐ก
(36:40) How The Florentine Finish Is Made ๐จโจ
(41:33) Messing With The Dial ๐ฐ๏ธ๐ง
(44:22) The Mini Oak Moment โ๐
(47:57) Sizes, Not Genders ๐๐ค
(50:45) Forte Beads And Her Sons ๐ฟ๐จโ๐ฆ
(53:25) Family Business, Founder And Mother ๐ฉโ๐งโ๐ฆ๐ผ
(59:38) Donโt Wait โณ๐
(1:02:06) ร La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Ben Gorham, founder and former creative director of BYREDO, who spent his first eighteen years intending to play professional basketball and the next twenty building a fragrance house that only looked sudden from the outside, to explore what patience is worth when nobody is keeping time. With a career built on turning memory into something invisible, Ben reflects on making things for himself long before he knew who would want them, the absurdity of selling scent by gender, and why the people who change the world so often get described the same way.
The conversation dives into the moment he first smelt his own work on a stranger, what maximum ambition costs at home, and why spotting a gap in the market no longer works. Ben shares the business plan that lost him the room, the diaries that became one of his bestsellers, and the two questions he asks about any boy his daughter mentions. A grounded look at memory, patience, and building something designed to outlast the person who made it.
Filmed at Faena Miami Beach, Premier Oceanfront Corner Suite.
(00:00) Intro ๐๏ธโจ
(01:30) Relearning America ๐บ๐ธ๐
(04:50) A Twenty Year Overnight Success โณ๐
(06:19) From Basketball To Perfume ๐๐ธ
(07:52) Mapping A Life Through Smell ๐บ๏ธ๐
(12:05) Selling Smells In A Swedish Winter โ๏ธ๐ธ๐ช
(13:43) Simple On Purpose โป๏ธโจ
(16:50) The Stranger At The Airport โ๏ธ๐ค
(20:12) Eighteen To Eighty Five ๐ฅ๐
(21:01) A Menu For Men ๐ง๐ฝ๏ธ
(24:02) The Brand Versus The Business โ๏ธ๐ผ
(27:59) No Game Clock โฑ๏ธ๐ซ
(34:30) Why Young Men Fell For Fragrance ๐ฟ๐
(37:33) Built For A Hundred Years ๐๏ธโณ
(40:19) Letting The Baby Grow Up ๐๏ธ๐ถ
(41:43) Ambition And Fatherhood ๐จโ๐ง๐ฅ
(47:26) Does He Have A Sister? ๐๐
(48:51) The Taxicab Theory ๐๐ก
(50:57) Finding The Gap Ten Years Out ๐ญ๐ฏ
(57:11) Betting On The Next Decade ๐ฏ๐
(1:01:21) Why The Mountains โฐ๏ธโค๏ธ
(1:02:47) ร La Poubelle vs. Fantastique ๐๏ธโจ
(1:05:03) Against All Odds ๐ฅ๐ช
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The Gstaad Guy sits down with Jeremy King, founder and CEO of Jeremy King Restaurants, the restaurateur behind Le Caprice, The Ivy, The Wolseley, The Delaunay and Fischerโs, and now behind Arlington, The Park and Simpsonโs, to explore why a great restaurant has almost nothing to do with food. With fifty years spent on the floor rather than in the boardroom, Jeremy reflects on building rooms that act as a catalyst for whatever people bring to them, why he is always led by a building rather than a concept, and the uncomfortable truth that a whole career can turn on a single throw of a dice.
The conversation dives into the ladder of belonging and why he refuses to put up a sign to the loos, what luxury actually is once the bling has been stripped out of it, and the behaviour code he would far rather enforce than a dress code. Jeremy shares what he learned sweeping a school gym at fourteen, why the things that first attract you to a person are the ones you later try to change, and what he told his daughters to watch for in anyone they brought home. A generous look at service, restraint, and the quiet engineering behind every room that makes you feel at home.
Filmed at AP House London.
(00:00) Intro ๐๏ธโจ
(02:40) Colbert, And The Tube Station ๐๐ฝ๏ธ
(03:32) What A Restaurant Is Really For ๐ฝ๏ธ๐ก
(05:45) A New York Grand Cafe ๐ฝโ
(09:09) Led By The Building ๐๏ธโจ
(10:17) The Dice Man ๐ฒ๐
(13:51) Sweep It Better Than Ever ๐งนโจ
(15:30) Everything Has To Change ๐๐ก
(17:11) Why The Wolseley Worked โ๐๏ธ
(20:16) Less Than Once A Year ๐๐
(22:31) Restaurateur Or Owner? ๐๐ค
(23:19) My Core Customer Is Me ๐ช๐ฏ
(25:36) In Praise Of Single Diners ๐๐ฝ๏ธ
(30:08) Great Design Never Shouts ๐คซ๐จ
(31:21) Togetherness, Even Alone ๐ค๐ญ
(35:04) You Only Ask Once ๐ชโ๏ธ
(36:03) We Go To Be Loved โค๏ธ๐ฝ๏ธ
(38:44) Glassware, Cutlery, Shadow ๐ฅ๐ด
(41:25) True Luxury Is Silk Underwear ๐ค๐
(43:39) It Just Happened ๐๏ธโจ
(46:52) The Eras Of London ๐๏ธโณ
(48:23) Bombs Through The Windows ๐ฅ๐ช
(51:08) Fifty Years Of Openings ๐๐
(55:41) Celebrate Why You Were Attracted ๐โจ
(58:57) Iโll Know ๐ช๐ญ
(1:02:53) Respect Is The Bedrock ๐ซฑ๐๏ธ
(1:04:07) Where To Sit At A Table ๐ช๐ฝ๏ธ
(1:07:08) Watch How They Treat The Staff ๐๐ค
(1:08:55) Manners Versus Respect ๐ฌโ๏ธ
(1:12:22) Oiks In Suits ๐ฉ๐
(1:14:27) What A Members Club Should Be ๐๐๏ธ
(1:18:54) ร La Poubelle vs. Fantastique ๐๏ธโจ
(1:23:04) Only Do What You Want ๐งญโค๏ธ
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The Gstaad Guy sits down with Peter Rahal, founder and CEO of David Protein and co-founder and former CEO of RXBAR, one of very few people to have built a category leader twice in the same aisle, to explore why the best product in a crowded market is a design problem long before it is a marketing one. With a career built at the intersection of food science, packaging and consumer psychology, Peter reflects on why he will not build a brand on a diet trend, what it takes to make a three dollar bar feel like a status object, and why being contrarian only counts if you turn out to be right.
The conversation dives into the prestige playbook he borrowed from Starbucks, the engineering that pushed a protein bar to its physical limit, and why most food founders are quietly hostile to technology. Peter shares the thinking behind a campaign that ranked boiled cod above his own product, the lawsuit he treats as a compliment, and the one trait he hires for above any hard skill. A sharp look at design, discipline, and how an ordinary object becomes something people want to be seen holding.
Filmed at Casa Cipriani New York's Premier River View Suite.
(00:00) Intro ๐๏ธโจ
(01:38) Fridge Status Is Real ๐งโจ
(02:42) Banned From Italy ๐ฎ๐น๐ซ
(03:45) Twelve Bars In A Kitchen ๐ซ๐ณ
(06:23) Never Build On A Diet Trend ๐๐ฅ
(07:40) The RX Name Problem ๐๐ท๏ธ
(09:16) Naming Phobia, Then David ๐ฟ๐
(09:53) There Are No Secrets Anyway ๐๐คซ
(11:03) Round Two Is Easier ๐๐ช
(13:36) Iโm Never Going Back To Food ๐ช๐ฝ๏ธ
(14:29) I Bet I Could Do It Better ๐๐ก
(16:03) When The Market Turned To Protein ๐ช๐
(19:18) Designing To The Limit ๐งช๐
(21:19) The Biophysics Limit โ๏ธ๐ฌ
(23:04) So Good We Got Sued โ๏ธ๐
(24:15) Your Body Is Not On Fire ๐ฅ๐ซ
(25:49) The Starbucks Prestige Play โ๐
(28:31) The Bronze Bar ๐ฅ๐ซ
(30:25) Why It Costs Three Dollars ๐ต๐ค
(32:01) ร La Poubelle vs. Fantastique ๐๏ธโจ
(33:25) We Actually Sold Cod ๐๐ฎ
(36:05) Nutrition Is Asymmetric ๐ฅโ๏ธ
(38:25) Food Founders Are Luddites ๐ฌ๐
(40:14) Hiring For Humility ๐ค๐
(42:25) A Sexy Protein Bar ๐๐ซ
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The Gstaad Guy sits down with Zaid Rahman, founder and CEO of Flex, who has never held a normal job, never spent a day at university, and now runs the financial platform behind some of the fastest growing companies in the world, to explore what building actually costs and why the people who look like they have already made it are so often the ones getting the least help. With a childhood spent watching his fatherโs construction business rise and fall in Dubai, Zaid reflects on where ambition is inherited from, why finance is the part of running a company nobody wants to touch, and what it means to hand someone the cofounder he never had.
The conversation dives into what an agent actually is once you strip the terminology away, the strange economics of token maxing, and where the value in AI will settle once the noise clears. Zaid shares what it looks like inside a company where forty five engineers ship twenty four products, where an intern can spend two hundred thousand dollars over a weekend, and where the most expensive department is now legal. A candid look at money, machines, and the unglamorous work behind every business that looks effortless from the outside.
Filmed at The Peninsula in London.
(00:00) Intro ๐๏ธโจ
(03:13) Saudi, Then Dubai ๐๏ธ๐
(04:15) No Lamborghinis, No Butlers ๐๐
(06:06) First Business At Thirteen ๐ป๐
(06:54) Perspective Is The Greatest Luxury ๐ญ๐
(07:22) Flex Fuels Ambition ๐งพ๐ฅ
(10:47) Paid To Drop Out ๐๐ฐ
(13:15) Fifty Of Three Hundred ๐๐
(17:00) Zero Days Of College ๐ซ๐
(17:55) Chaotic In The Nicest Way ๐โค๏ธ
(20:41) Chewing Glass ๐ช๐ช
(21:23) Why Finance Sucks ๐ธโ
(23:10) Wait Until You See Construction ๐งฑ๐ฎ
(27:03) Sixty Days Of Float ๐ณโณ
(30:07) Hiding The Complexity ๐ฑโจ
(32:29) What AI Native Means ๐ค๐ก
(34:01) Beacon, Your Financial Wrapped ๐โจ
(38:32) The Best Thing Was Anthropic ๐๐ค
(40:03) What An Agent Actually Is ๐บ๏ธ๐ค
(43:19) White Collar Goes First ๐ผโก
(45:06) Token Maxing โก๐ฅ
(46:53) The Two Hundred Thousand Dollar Weekend ๐ฅ๐ฐ
(48:29) Charging For The Highway ๐ฃ๏ธ๐ฐ
(54:47) Where AI Is Heading ๐ฎ๐
(59:22) Generalists Win Now ๐ง ๐
(1:01:39) Flex Elite ๐ โจ
(1:04:07) Acquiring Selfbook ๐จ๐ผ
(1:05:42) The Most Confusing Age ๐งญ๐ญ
(1:07:49) ร La Poubelle vs. Fantastique ๐๏ธโจ
(1:11:26) Ask Me In Five Years โณ๐ฎ
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The Gstaad Guy sits down with Ariane Gorin, CEO of Expedia Group, and one of the few people running a company of that scale who was once told plainly that her ambition would make her unhireable, to explore what it takes to hold your nerve when the quality that makes you good is read as a threat. With a career built across Berkeley, Paris, London and Seattle, Ariane reflects on adapting to a culture that will not adapt to you, betting on yourself when a room has already decided what you are, and the quieter work of knowing what you want before you ever say it out loud.
The conversation dives into manifesting as a practice rather than a slogan, why the roles nobody else wants are so often the ones worth taking, and how you hold a startupโs speed inside a company of fifteen thousand people. Ariane makes the case for expanding the pie rather than dividing it, for building a business that creates value on both sides of a marketplace instead of sitting in the middle of it, and for a purpose simple enough that everyone from the engineer to the lawyer can see their part in it. A grounded look at ambition, leadership, and an industry that exists because of what people choose to remember.
Filmed at The Londoner in London.
(00:00) Intro ๐๏ธโจ
(02:34) Thirteen Years To CEO ๐ช๐
(03:33) A Household Name Of Household Names ๐ท๏ธโจ
(05:19) The Brands Under The Group ๐งณ๐
(07:11) A Berkeley Girl, Not A Hippie ๐๐
(08:29) Twelve Months Became Thirteen Years โ๏ธโณ
(08:52) Eight AM In Paris, Empty Office ๐ฅ๐๏ธ
(10:37) They Didnโt Fit Me In A Box ๐ซ๐ท๐ก
(12:05) Immigrant Of Love ๐๐
(12:48) A Bird Without Wings ๐๏ธ๐ญ
(13:23) Too Ambitious To Hire ๐ผ๐ฅ
(15:11) On Manifesting ๐ฎโจ
(17:53) She Wants Your Job ๐ข๐
(21:49) Fourteen Days Versus Twenty Eight ๐๏ธโ๏ธ
(23:06) Euro Curious Americans ๐ช๐บ๐บ๐ธ
(25:44) Families, Pets And Travel ๐ธโค๏ธ
(26:34) How Expedia Started ๐๐ก
(29:44) Holding Company To Platform ๐๐
(31:57) What Partners Actually Get ๐ค๐
(34:35) Expand The Pie ๐ฅงโจ
(35:57) The AI Question ๐ค๐ก
(38:34) The NASA Janitor ๐๐งน
(40:54) Nobody Else Wanted That Job ๐๐ช
(42:22) Killing The Bureaucracy ๐งนโก
(44:06) Why He Left Apple โจ๐
(47:19) ร La Poubelle vs. Fantastique ๐๏ธโจ
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The Gstaad Guy sits down with Devon DeJardin, the visual artist working across painting, drawing and sculpture, whose Guardian figures have travelled from a friendโs apartment floor in North Hollywood to private collections and the cover of a number one album. Devon had never picked up a brush. He had a world religion degree, five hundred dollars to his name, a mattress he folded into a laundry closet each morning and a stack of unsold jackets when a stranger in Indiana paid him a hundred dollars for a ten minute phone call to tell him he was meant to paint. Six months later some of the most prominent collectors in Los Angeles were emailing his studio.
The conversation is about what he has built on top of that. Devon makes the case for abundance over gatekeeping, for giving without expectation, and for treating money the way you would treat a current, as something that only works while it is moving. He is sceptical of grinding and precise about why, he keeps studio hours like a day job because discipline is what leaves you ready, and he argues that in a world of total access the doors you choose to keep shut are the last real luxury. Running underneath all of it is the posture he brings to every room he is invited into, which is to assume he is the least knowledgeable person in it and to ask accordingly.
Filmed at The Maybourne Beverly Hills Garden Suite.
(00:00) Intro ๐๏ธโจ
(00:48) A Brand With His Brother ๐๐ค
(02:12) Painted Jackets And Bad Interviews ๐งฅ๐
(06:18) God Told Me To Tell You To Paint ๐๐จ
(07:43) First Canvas From Michaelโs ๐จโจ
(09:05) The Guardianโs Face ๐ค๐
(10:16) A Cheque For Sixteen Grand ๐ฐโ๏ธ
(12:50) A Lie About Paris โ๏ธ๐
(15:19) Donโt Wait For The Call โญ๐
(17:30) Inside The Art Factory ๐ญ๐จ
(20:53) Kanye, Condo And Hypebeasts ๐ง๐
(22:15) The Gunna Album Cover ๐๐ผ๏ธ
(23:44) Midnight Dinner In Dubai ๐๐ฝ๏ธ
(25:12) Calling The Hit ๐ฅ๐ต
(27:37) Gunna As His Own Guardian ๐ก๏ธโจ
(29:41) The Driver Who Had No Idea ๐๐ฎ
(32:50) Privacy Is The Last Luxury ๐๐
(36:32) The Absurdity Of The Rooms ๐๐๏ธ
(39:41) The Dream He Had ๐ญโจ
(42:35) The Sound Of Grinding โ๏ธ๐ฅ
(47:12) Abundance And Gatekeepers ๐ช๐ฟ
(50:08) Currency Is A Current ๐๐ฐ
(51:46) Ten Years Of LA ๐ดโณ
(54:25) Forgiveness At A Distance ๐๏ธโค๏ธ
(56:28) The Studio As A Day Job โฐ๐จ
(58:09) Prepare For The Best โจ๐ก
(59:19) ร La Poubelle vs. Fantastique ๐๏ธโจ
(1:06:30) It Makes Sense Looking Back ๐ญ๐ก
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The Gstaad Guy sits down with Emily Oberg, founder and CEO of Sporty & Rich, who turned a Tumblr mood board into one of the most imitated brands in fashion. Before the store on Place des Lices in Saint Tropez, before Selfridges, Lacoste, Hรดtel du Cap and Le Bristol, there were twenty sweatshirts she packed and posted herself. Ten years on, she is clear that the stretch in between is the part nobody films, and that the day during lockdown when a single drop did fifteen times its usual figure only reads as a beginning because the decade in front of it is invisible.
What follows is an unusually plain account of what the work asks of her. She creates selfishly, on the conviction that you have to know what people will like before they know it themselves, and she romanticises the past without apology, from the O.C. campaign to the Carolyn Bessette shoot in Tribeca four years before anyone else arrived there. She is candid about the rest, that running the company is the least glamorous job inside it, that there is no right decision and only decisions and consequences, and that ninety five percent of this is the work while the outcome lasts a day. What she keeps returning to is originality, having an opinion of your own in a culture built on copying, and protecting the reason you started. She still makes everything for her fifteen year old self, and she still believes the Ralph Lauren line that you have to accomplish your dream before you find out what the real one is.
Filmed at The Maybourne Beverly Hills Garden Suite.
Chapters:
(00:00) Intro ๐๏ธโจ
(01:42) The Supreme Line Videos That Started It ๐งข๐ฑ
(03:05) Leaving Kith And Betting On LA ๐ด๐ฒ
(04:07) The Idea Was Just A Mood Board ๐๐ก
(07:04) A Boutique On Place Des Lices ๐ซ๐ท๐๏ธ
(07:42) Ten Years, And The Brands That Called ๐คโณ
(09:30) Why The Word Rich Makes People Flinch ๐ฌ๐ฐ
(10:28) Paris, Then Back To LA โ๏ธ๐ด
(11:42) Going Digital First, And Why Sheโd Say Donโt ๐ปโ ๏ธ
(13:14) When Discovery Became Pay To Play ๐๐ธ
(14:33) The First Touch Of A Product ๐๏ธโจ
(15:51) The Lockdown Day That Changed Everything ๐ฆ๐
(17:49) Selfridges, And Why It Still Counts ๐ฌโจ
(20:08) Who Sporty & Rich Is Actually For ๐ฅ๐ฏ
(23:41) What Being A CEO Actually Involves ๐๏ธ๐ผ
(27:41) The Least Glamorous Job There Is ๐งน๐
(29:33) There Is No Right Decision ๐ฒโ๏ธ
(31:30) Dating When The Business Comes First ๐๐ผ
(32:48) The King Or The Prince? ๐๐ค
(35:41) Observer, Storyteller, Builder ๐ญ๐
(38:31) Why She Hates The Word Creative ๐ฌโ
(40:10) The World She Wanted To Live In ๐๐
(41:25) What People Are Really Chasing ๐ฐ๐
(43:11) The Rhetoric That Follows Successful Women ๐ฃ๏ธโก
(45:25) The Biological Clock And The Company โฑ๏ธ๐ผ
(46:58) Setting Boundaries Early ๐งฑ๐ช
(51:39) And Then What? ๐งญ๐ญ
(54:57) Choosing To Be The Brand ๐ธโจ
(56:34) Ralph Lauren And The Real Dream ๐ ๐
(60:30) ร La Poubelle vs. Fantastique ๐๏ธโจ
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