On Top of PR with Jason Mudd

Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners


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Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations.

Five things you’ll learn from this episode:

  1. What corporate crisis insurance does
  2. How to know insurance covers your crisis management
  3. Which in-house employee to speak to in order to learn more about the crisis insurance plan
  4. Who to speak to at the insurance company to understand your insurance plan
  5. Why it's important to have crisis insurance 

 Quotables 

  • “Research shows that for every dollar you spend on crisis planning, you'll save $7 during a crisis.” — @JasonMudd9
  • “It doesn't cost anything to start building a relationship other than your time.” — @JasonMudd9
  • “From an insurance perspective, it's important to understand that ‘reputation’ is a broad term and it's not insured.” — @BobDietzel

If you enjoyed this episode, would you please share it with others and leave us a review?

About Bob Dietzel

Bob co-founded KMRD Partners in 2005. KMRD is a risk and human capital solutions firm where he serves as his clients’ outsourced risk manager and insurance broker. Bob has his Master in Business as well as associate in risk management and certified insurance counselor designations.

Guest’s contact info and resources:

  • Bob Dietzel on LinkedIn
  • KMRD Partners

Additional Resources:

  • Cyber Risk Management and Insurance 

Additional Axia Resources:

  • Axia CrisisPoint 
  • What to do when your executives have criminal allegations toward them 

Episode recorded: June 6, 2022

Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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On Top of PR with Jason MuddBy Jason Mudd, Axia Public Relations

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