The internet as we know it is in the midst of massive change. The buzzwords abound - blockchain, crypto, Web3 NFTs. It all adds up to a new way that people connect, interact and transact with each other digitally. It will have significant impacts on marketers, but many of those impacts and their timing are yet unknown. It seems like now is the perfect time to begin an extended conversation about what these shift and innovations are, and what they might mean for brands now and in the years and decades to come. Justin King, Chief Evangelist at Salsify and self-professed Web3 nut, dropped by the podcast with Lauren Livak and Peter to get the conversation started.