Julia Morrongiello is the Head of Growth Europe for Zero Hash, an embedded infrastructure platform that enables any fintech to seamlessly integrate digital assets into their own customer experience. Zero Hash powers neo-banks, broker-dealers, and payment groups to offer digital asset trading and custody, crypto-backed rewards, and round-ups programs, as well as the ability to earn crypto through staking and DeFi.

Having an embedded bridge to crypto allows fintechs to remove the complexity of trying to build out their own product set. This opens the door to a wider group of companies who might otherwise think building a crypto product is not worth the effort. That simplification is helping to push adoption higher and is a key piece to the scale puzzle.

In this episode, Julia talks about the speed at which fintechs can go to market using Zero Hash, why every company will eventually become a crypto company, why most companies have not been scared away by the crypto winter, why regulation is a needed development for the long term health of the market, lessons learned from recent crypto failures, and much more.