In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Media.  With more than 15 years of marketing experience and 10 in social media management, Brooke recently authored a new book, "Conversations That Connect."  We dive into several tactics and strategies from the book, demonstrating the value of social media listening to connect with, converse with and convert customers. 

-----

Show Notes

2:52     The CF Community Bar Crawl

7:12     Social Penetration Theory

8:52     Social Cliches

10:40   Getting and Giving Opinions

13:55   Sharing Brand Feelings

18:06   Embracing AI in Marketing

19:13   Demonstrating Brand Values and Personality

29:03   Conversations That Connect

31:07   Digital Customer Journey Flywheel

34:11   Attribution Models

35:31   Social Led Customer Care and Social Media Listening

40:38   Preparing for Primarily Social Media Customer Service

45:10   SEO is not dead

46:36   Acquiring New Customers through Social Listening

50:27   Social Media Manager Role Clarity

-----

For more information on the topics that we covered today:

Read Conversations That Connect

Check out Brooke’s work at BSquared.Media

Follow Brooke on Twitter or LinkedIn

Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay