Send us a Message
Pursuing RHT opportunities that are not in strategic alignment can create “strategy creep” or “strategy swap” scenarios that likely won’t play out well in the short or long term
In this episode of Culture Change RX, Sue Tetzlaff explores a critical strategy challenge facing rural healthcare organizations today: how to navigate the massive Rural Health Transformation (RHT) opportunity without losing strategic focus.
With $50 billion in funding, multi-organization collaboratives, and increasing pressure to participate, healthcare leaders are being presented with more opportunities than ever before. But as Sue shares from her decades of experience as a healthcare strategist, not every opportunity is strategic.
This episode introduces two key risks organizations must guard against:
- Strategy Creep — layering new initiatives on top of existing priorities, stretching teams thin and reducing execution quality
- Strategy Swap — replacing carefully developed strategic priorities with externally funded initiatives that may not align with the organization’s true needs
Sue emphasizes that while funding can accelerate strategy, it should never define it. Instead, organizations must stay grounded in their mission, their community’s needs, and their clearly defined strategic priorities.
She also shares practical decision filters to help leaders evaluate which opportunities to pursue — and which to pass on — so they can maintain focus, protect their teams, and achieve meaningful, lasting results:
- Does this directly advance one of our top strategic priorities on our plan?
- What are we going to need to stop or de-prioritize to make room for this?
- Do we have the execution systems and capacity to do all of this well?
- Are we leading our strategy or letting available funding lead us?
Navigating RHT decisions and want a strategic sounding board? Reach out to schedule a call with Sue or Doug at Capstone Leadership Solutions - [email protected]
[FREE Webinar] A 5-Step Approach to Achieving Nursing Excellence in Rural Hospitals: Aug 11 at Noon ET
Many rural hospitals need a proven approach for creating and sustaining nursing excellence. Join Capstone for a special 1-hour webinar where we will overview our proven 5-step approach for achieving nursing care improvements that take hold and last.
Register here: https://capstoneleadership-net.zoom.us/meeting/register/gCRrqIc2QeK7mj-1gzIJsg
Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.
For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.
When you’re ready to take your culture to the next level, here are three ways I can help you:
1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.
2. Subscribe to our Email Newsletter
Get practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won’t find on the podcast.
📩 Subscribe here
3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [email protected] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.