Customer Experience (CX) Management

Customer Experience (CX) Management

By Prof. Anders Gustafsson and Assoc. Prof. Carlos VelascoBusinessEducationHow ToMarketing
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Customer Experience (CX) Management episodes

  • E26 - Machine psychology and customer experiences
    In this podcast, Carlos interviews Dr. Alejandro Salgado, experimental psychologist and CEO of Atrianna (https://atrianna.com/en/), about his work on machine psychology and customer experiences. You can see more about him here: https://www.linkedin.com/in/asalgadom

    Hosted on Acast. See acast.com/privacy for more information.

    41 min
  • E25 - Voices in customer experiences
    In this episode, Anders and Carlos interview Allison Smith, a professional voice talent, specializing in voicing telephone systems (https://www.theivrvoice.com/), about designing customer experiences through voices.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • E24 - Student experiences
    In this podcast, Carlos interviews Dr. Juan Carlos Arboleya (https://www.bculinary.com/en/masters/master-in-gastronomic-sciences#profesores) about student experience design, as part of his role as director of the master's in Gastronomic Sciences at the Basque Culinary Centre (Spain). For more information about some of him and his work, visit: https://www.linkedin.com/in/juan-carlos-arboleya-66270b23/?originalSubdomain=es

    Hosted on Acast. See acast.com/privacy for more information.

    39 min
  • E23 - Neuroscience and customer experiences
    In this podcast, Anders interviews Dr. Nanouk Verhulst (https://smit.vub.ac.be/team/nanouk-verhulst) about her work on neuroscience and customer experiences. The discussions is based on the following published paper: Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Van Vaerenbergh, Y. (2019). Neuroscience in service research: an overview and discussion of its possibilities. Journal of Service Management, 30, 621-649,

    Hosted on Acast. See acast.com/privacy for more information.

    45 min
  • E22 - Advertising and customer experiences
    In this podcast, Carlos interviews Alberto Triana (IG: @atrianaw), Creative Director at VMLY&R Commerce (former Geometry North America) in New York City, about his work designing experiences through advertising. For more information about him and his work, visit his website: https://albertotrianaw.com/about

    Hosted on Acast. See acast.com/privacy for more information.

    44 min
  • E21 - Designing memorable experiences
    What can we learn from a chef when it comes to designing memorable food experiences? In this podcast, Carlos interviews Chef Pablo Naranjo (IG: @chefpablonaranjo) about his work on designing food experiences in different countries, and for different groups of people, from around the world. For more information about some of his work, take a look at the following article: What can marketers learn from chefs? https://www.bi.edu/research/business-review/articles/2019/06/what-can-marketers-learn-from-chefs/

    Hosted on Acast. See acast.com/privacy for more information.

    50 min
  • E20 - Augmented reality and customer experiences
    In this podcast, Carlos interviews Dr. Ana Javornik (https://javornik.me/) about her work on augmented reality and customer experiences. The discussions is based on the following published paper: Javornik, A., Marder, B., Pizzetti, M., & Warlop, L. (2021). Augmented self-The effects of virtual face augmentation on consumers' self-concept. Journal of Business Research, 130, 170-187. https://www.sciencedirect.com/science/article/pii/S0148296321001855

    Hosted on Acast. See acast.com/privacy for more information.

    1 hr 1 min
  • E19 - Blockchain and customer experiences
    In this podcast, Carlos interviews Dr. Teck Ming (Terence) Tan (https://www.linkedin.com/in/teck-ming-terence-tan-829b4664/) about his work on blockchain technology and customer experiences. The discussion is based on the following published paper: Tan, T. M., & Salo, J. (in press). Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights. Journal of Business Ethics. https://link.springer.com/article/10.1007/s10551-021-05015-8

    Hosted on Acast. See acast.com/privacy for more information.

    41 min
  • E18 - Customer journeys
    In this podcast, Anders interviews Dr. Larissa Becker (https://www.linkedin.com/in/larissa-becker-15186515/?originalSubdomain=fi) about her work on customer journeys.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min

About Customer Experience (CX) Management

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This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof.

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