CutToTheChase.fm

If you're offering a service for small businesses, like managing their Facebook marketing, or content marketing, or SEO, which stands for search engine optimization, or editing podcasts, or creating videos, one thing you can do for lead generation, is to teach the DIY, and Sell the DFY.

To learn more about creating an online business, and how to create, sell and deliver digital content, check out https://SubscribeMe.fm

And to listen to older episodes of this show, visit https://CutToTheChase.fm

When it comes to delivering a product or a service, there are 3 overarching strategies, each of which have their own pricing models.

DIY (Do It Yourself), DFY (Done For You) and DWY (Done With You).

Listen to the show for the rest at https://CutToTheChase.fm .

To learn more about creating an online business, and how to create, sell and deliver digital content, like audio, video, PDF and text, check out my full-length podcast at https://SubscribeMe.fm

Netflix just took home 23 Emmys for its original content, on which, it is spending up to $8 Billion and will be creating about 1,000 original shows in 2018.

Then I saw someone ask this question in a Facebook group: "Any thoughts on the Audio world ever having a Netflix type company?"

And here's my take on that... Listen to the show for the rest.

Article referred to on the show: https://SubscribeMe.fm/edison/

To listen to older episodes of this show, visit https://CutToTheChase.fm

I was recently interviewed on a podcast, where the host asked me: "What is the #1 advice I would give to someone just starting out?"

If I were forced to give just one piece of advice, then that would be, to build a list.

Building an email list is the single most reliable way to reach your audience.

So if I had to expand on that further and give you a simple strategy, on what you can do to get started, then here it is...

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There is a common misconception among all creators, that if you create something remarkable, and put your heart and soul and blood, sweat and tears into it, then eventually, people will find you, and you will get the fame and fortune you deserve.

Unfortunately, that continues to remain a big mindset problem for most pure creators. Because there is no such thing as organic discovery any more.

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The basic premise of "1000 True Fans" (KK.org), is "To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans." And I would add to that, you also don't need millions of downloads, if you are a podcaster, or millions of views, if you are a YouTuber, especially if your goal is not to make pennies of ad revenue per view."

Listen to the show for my take on this, at https://CutToTheChase.fm.

For the most part, with my coaching clients, I advice that if you find something that works, stick with it. And see if you can track it, test it and tweak it and improve it.

But on the other hand, there are some things that I would not recommend doing, even though, it may seem to "work", like...

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If you go on Facebook or Twitter, you can see that people are frequently crowdsourcing advice like: What Netflix show should I watch? What's the best action movie you've seen? What's your favorite music to listen to when working out.

They crowdsource donations, and then there is crowdfunding for commercial use.

But you know what's the one kind of crowdsourcing that doesn't really work? Crowdsourcing business advice.

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The Perfect product, if ever there can be one, would be something like this...

1) It is Digital

2) It is created once and the same product or service is sold to different customers

3) Customers pay for it not just once, but every month, or year - as a subscription

Listen to the show for the rest. Search for "CutToTheChase" as one word in your favorite podcast app, or online at https://CutToTheChase.fm.

When you want to stand out from your competition, it really helps if you can be creative. And if you can be both creative AND funny, I can pretty much guarantee you that your message will stick even more clearly in your audience's mind.

And today, it's easier than ever to be creative, or hire those who are creative, starting for as little as 5 bucks.

Give it a listen, and then I'll explain what this is about. So here goes...

Listen to the show for the rest.

https://CutToTheChase.fm