CutToTheChase.fm

Your ideas, my ideas, they're all worth absolutely nothing if they’re not not followed up with action. Massive action. And not just any kind of action, but action with a plan to succeed, extraordinary passion, and down-and-dirty execution – day in and day out.

People have "Aha!" moments all the time. Ideas are as common as dirt. And ambition is probably the only thing more common than people with ideas.

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Do you know what is the number 1 thing craved by most people in the entire world? That includes corporations, marketers, media companies, authors, podcasters, youtubers, and yes, your spouse and even your kids... the #1 thing EVERYBODY wants from you, is your attention.

And the one thing no one has enough of anymore, is the time, to pay attention to you.

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One of the techniques I love, is a NLP Technique called “Pattern Interrupt“.

This is where, you use a strategy or it could be technique or a behavior or a headline, and it is designed in such a way that it throws the recipient off-balance just a little bit, and lowers their guard just enough for you to make your presence felt – and that's when you grab their attention for a few fleeting seconds. Now, what you do with that next is a completely different story for another day.

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You've probably heard of Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook. The idea is that you should engage with your audience a few times first, which is what the Jab refers to, before you make an offer or promote something - which is what the right-hook represents.

This is something us email marketers have been doing for many years now, but it was Gary Vee who gave it a beautiful, catchy phrase and made it stick in our minds.

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Wepner never won a major championship, but he did become immortalized in history in a way that you – and not even he - could not have imagined.

On that fateful night, as Chuck Wepner came back to take blow after brutal blow from Muhammed Ali, a young, impressionable and unknown Philadelphia resident was watching on closed circuit TV.

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In the beginning, all you probably want to know, is if people want what you got. So that's when, you should stop worrying about growing something to thousands or millions of users. And start focusing on doing things that don't scale.

Yes, you heard me correctly. Do things that will not scale, and things that most people will not do, exactly because they don't scale.

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But when it comes to someone who failed at business, how come you never hear them described as a "Starving Entrepreneur"? They are instead labeled as a "Failed Entrepeneur."

So what exactly is the difference between a Starving Artist and a Failed Entrepreneur when they've both technically, quote unquote failed?

But when it comes to being an Entrepreneur...

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I recently gave feedback to a podcaster whose show I loved, and had a lot of great things, except, he was breathing heavily into the mic on all of his shows. It was so bad that I almost wanted to unsubscribe.

I messaged him on Facebook and told him how I was a fan of his show, how much I enjoyed it, gave him very specific positive feedback about what I loved about his show, and then ...

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Do you realize that literally every product and service is slowly moving towards subscriptions?

First it was your essential services - like Cable TV and Phone. Then it was channels like HBO and ShowTime. Then Netflix popularized the Unlimited DVD's by mail model. Then it came to music with Spotify.

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You know the saying, it's not WHAT you know, but WHO you know? And then there's an extension to that saying, that adds: It's not WHAT you know, it's not WHO you know, but who knows YOU.

But if you tried to skip ahead and get directly to the WHO KNOWS ME part, or if you try to accomplish all three things at once, then you're probably going to fail.

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https://CutToTheChase.fm