Daily Crown

It's no secret that every professional experiences challenges during their career. How you overcome these challenges can determine your level of success. Mitchelle Lyle is a successful business professional who has faced her share of challenges throughout her career.

They discuss some personal experiences she had throughout her career that helped her overcome all the professional challenges she faced into achieving success despite adversity. One of the few things that helped her stay grounded was learning the need for people as much of an introvert that she is. Despite enjoying her alone time, having a balance is also important. Tune in to find out how this balance has helped her to be a better leader.

Episode Highlights

01:20 - So, one of my first learnings or challenges for myself was to go out every weekend and speak to three people. And even though I loved my routine of going to get me some sushi and a bottle of wine and my movies and just chill out, I also needed to explore the new space I was in.

10:15 - It was those few things like in that one where I said, "I'm not apologizing." I will go through this thing. I get it. I will hear you out. I will explain my perspective, but I will not apologize to you because that is what I'm going to hold on to out of this.

11:53 - No one even asked questions because I shadowed for a while. They don't even acknowledge these other things. Let's make this clean and concise was my goal.

13:17 - I think just weighing out the options, like I just knew I wasn't on the winning side. So, how can I best win holistically if I'm looking at the bigger picture.

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In this episode, Elzie interviews Jan Cavelle, an UK-based author who enjoys helping out other entrepreneurs, through writing, speaking, and mentoring. Jan believes that a healthy economy comes from supporting start-ups and scale-ups. She has written a book called Scale For Success and is releasing another one called Start for Success: The Entrepreneur's Guide to Start-ups.

They talk about the importance of resilience and empathy for salespeople and how being self-motivated and doing research are key to success. It is also important to build relationships with clients and understand their needs to provide them with what they want or need. They discuss personal mastery and how Jan is able to take the concept of perseverance and turn it into action.

When asked about the mental challenges faced by entrepreneurs, Jan says that it is incredibly hard and that salespeople often fall into the trap of becoming addicted to sales results. Listen to learn about the importance of investing in training quality people as a business grows and why leaders should do what is best for businesses, even if it means making tough decisions.

Episode Highlights

03:50 - You have to make yourself do lots of research and really get the data on your client, and get to know them, so you don't waste your pitching. But also I think these days, you're not talking about the sort of selling that used to go on of, "Hey, look at my product. I'm wonderful." You're looking at actually communicating with people, having empathy with the pain points or their desires, whichever it is, but relation to their emotions and that takes empathy.

12:55 - When you're on your own, I think just having that discipline in the numbers game is probably enough, but you have to also look at the result's side. It's no use making ten large calls every single day and never getting a sale. You have to check the metrics of the quality of results you're getting. If it's not working, you've got to work out why and reassess but keeping going will get you there.

21:09 - I think I didn't invest in the right quality people. There comes a time when you grow that you need some people who ideally are better than you, who are going to drive the business forward. I had people who'd been working for me and I thought, "They're lovely people. They've been here since the beginning."

28:15 - One of the biggest and most important things for any entrepreneur is self-development. If you don't actually prioritize yourself and develop your skills, protect your mental health, become more and more of a leader everyday. Founder is not a leader, or very rarely, and certainly a first time founder has an awful long way to go to turn themselves into a visionary leader.

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Start for Success: The Entrepreneur's Guide to Start-ups

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Elzie and Jan Cavelle discuss the importance of thought leadership, personal mastery, and storytelling in relation to business. Jan highlights the importance of self-development for any entrepreneur, emphasizing that it takes time, devotion, effort, sacrifice and dedication to become a visionary leader. She also points out the necessity of prioritizing oneself and protecting one's mental health to succeed in business. Jan's advice is invaluable for entrepreneurs looking to improve their skills and develop professionally.

"Founders oftentimes don't start off as visionary leaders" is an insightful quote for entrepreneurs. Jan Cavelle's response further expands on this idea, offering that people start businesses for many different reasons, and that even a great idea doesn't always equate to being a leader. To be successful, entrepreneurs must become visionary and be able to effectively sell why their business exists. This is a professional reminder that starting a business does not necessarily make one a leader and that additional effort is needed to become one.

Episode Highlights

00:43 - One of the biggest and most important things for any entrepreneur is self-development. If you don't actually prioritize yourself and develop your skills, protect your mental health, become more and more of a leader everyday. Founder is not a leader, or very rarely, and certainly a first time founder has an awful long way to go to turn themselves into a visionary leader.

Connect with Elzie

Website

LinkedIn

Email

Connect with Jan Cavelle

LinkedIn

Start for Success: The Entrepreneur's Guide to Start-ups

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Elzie and Jan Cavelle discuss the importance of investing in training and quality people as a business grows. They emphasize the need for leaders to do what is best for the business, even if it means making tough decisions. They also talk about the difficulties of growing a business and needing to let go of employees who were with the company from the beginning, how hard it is to have that conversation, and what would need to be done for it to happen smoothly.

Having leaders who are knowledgeable and invested in their employees’ well-being will ensure that they put their best foot forward into any project they may undertake. Besides setting an example, these leaders should communicate effectively with their staff so that everyone feels heard and valued. Furthermore, providing employees with appropriate resources like technology or well-structured learning opportunities can help drive success within a company.

Episode Highlight

00:56 - I think I didn't invest in the right quality people. There comes a time when you grow that you need some people who ideally are better than you, who are going to drive the business forward. I had people who'd been working for me and I thought, "They're lovely people. They've been here since the beginning."

Connect with Elzie

Website

LinkedIn

Email

Connect with Jan Cavelle

LinkedIn

Start for Success: The Entrepreneur's Guide to Start-ups

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Elzie asks Jan Cavelle about personal mastery and how she is able to take the concept of perseverance and turn it into action. She notes that she is very strict with herself, always making a set number of phone calls each day regardless of whether or not she felt like it.

When asked about the mental challenges faced by entrepreneurs, Jan says that it is incredibly hard and that salespeople often fall into the trap of becoming addicted to sales results. They also discuss the importance of checking the metrics of the quality of results regularly, and if they are not satisfactory, then changes need to be made.

Episode Highlight

02:02 - When you're on your own, I think just having that discipline in the numbers game is probably enough, but you have to also look at the result's side. It's no use making ten large calls every single day and never getting a sale. You have to check the metrics of the quality of results you're getting. If it's not working, you've got to work out why and reassess but keeping going will get you there.

Connect with Elzie

Website

LinkedIn

Email

Connect with Jan Cavelle

LinkedIn

Start for Success: The Entrepreneur's Guide to Start-ups

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Selling has changed over the years, but the two most important things for a great salesperson are still resilience and empathy. Jan Cavelle talks with Elzie about how being self-motivated and doing research are key to being successful. It is also important to build relationships with clients and understand their needs in order to provide them with what they want and/or need. They also discuss the importance of listening, drawing out information from potential clients, and building relationships.

Being a good salesperson is about more than just being persuasive. You also need to be resilient and understand your clients' needs. This means that you need to be able to listen carefully and figure out what they want. You also need to be able to build relationships with them so they feel comfortable trusting you.

Episode Highlights

01:16 - You have to make yourself do lots of research and really get the data on your client, and get to know them, so you don't waste your pitching. But also I think these days, you're not talking about the sort of selling that used to go on of, "Hey, look at my product. I'm wonderful." You're looking at actually communicating with people, having empathy with the pain points or their desires, whichever it is, but relation to their emotions and that takes empathy.

Connect with Elzie

Website

LinkedIn

Email

Connect with Jan Cavelle

LinkedIn

Start for Success: The Entrepreneur's Guide to Start-ups

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Are you an experienced entrepreneur looking to take your digital marketing to the next level? In this episode, Elzie interviews the owner of Hite Digital St. Louis, Adam McChesney, who helps business owners create awareness, generate leads, and drive revenue with customized marketing strategies. If you're looking to up your digital marketing game, then this episode is for you!

They talk about digital assets, which are anything that can be used to improve a website's google rank or generate calls and leads for a business, and include items such as blog posts, infographics, e-books, and videos. They dive into developing high-quality digital content which can help ensure that businesses' websites are seen by as many people as possible. They also discuss setting realistic expectations for what a product or service can do for a prospect's business to improving close rates. So, if you're ready to take your business' marketing efforts up a notch, then don't miss this episode!

Episode Highlights:

05:05 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So, it protects me as the digital marketing agency. I didn't just put two years' worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month. And every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.

08:53 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like, "Man, if I just hired Adam and his team, maybe I could experience those things." But by doing so I've opened up. I've been super vulnerable. Here's what is not going well in business. Here's what is. But I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, "Man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself." And so that gets me a ton of business.

13:11 - The key is that expectation setting. So, when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping. But they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So, digital markers will say, "Hey, a lead is a lead." It's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So, educating them on that process and then also understanding their business.

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Connect with Adam

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We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

As a business owner, one of your main goals is to close sales and earn revenue. In order to do this, you need to have a strong close rate - the percentage of prospects who turn into paying customers. There are a number of things you can do to improve your close rate, but one of the most important is setting the right expectations. When you first start working with a prospect, take the time to understand their business. What are their goals? What are their pain points? By taking the time to learn about their business, you'll be able to set realistic expectations for what your product or service can do for them. This will help you avoid overselling, which can lead to disappointment and lost sales. Instead, focus on setting achievable goals that will provide real value for your prospect's business. By doing so, you'll be well on your way to improving your close rate.

Episode Highlight

01:03 - The key is that expectation setting. So when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping but they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So digital markers will say, hey, a lead is a lead, it's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So educating them on that process and then also understanding their business.

Connect with Elzie

Website

LinkedIn

Email

Connect with Adam

LinkedIn

Website

Instagram

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a personal brand isn’t just about self-promotion – it’s also about connecting with others and building relationships. So don’t be afraid to reach out to other entrepreneurs, thought leaders, and influencers in your industry. By building a strong personal brand, you’ll be giving your business a major competitive advantage.

Episode Highlight

02:04 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like man, if I just hired Adam and his team, maybe I could experience those things but by doing so I've opened up. I've been super vulnerable, here's what is not going well in business, here's what is, but I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself and so that gets me a ton of business.

Connect with Elzie

Website

LinkedIn

Email

Connect with Adam

LinkedIn

Website

Instagram

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

As the world goes increasingly digital, more and more businesses are relying on digital assets to promote their products and services. But what exactly are digital assets? Basically, they're anything that can be used to help improve a website's google rank or generate calls and leads for a business. This can include things like blog posts, infographics, e-books, and even videos. And while some businesses may have more digital assets than others, virtually all businesses can benefit from developing a strong online presence. After all, in today's day and age, it's simply not enough just to have a website - you need to have a website that is ranking high in search engines and generating leads. That's where digital assets come in. By developing high-quality content, businesses can help ensure that their websites are seen by as many people as possible, which can ultimately lead to more customers and more sales.

Episode Highlight:

01:00 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So it protects me as the digital marketing agency. I didn't just put two years worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month and every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.

Connect with Elzie

Website

LinkedIn

Email

Connect with Adam

LinkedIn

Website

Instagram

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town