Uncensored CMO

Dan Ariely: the hidden forces that shape your customers' decisions


Listen Later

In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can radically change price perception, and why effort makes things feel more valuable. We also unpack the real reason people fall for misinformation, how to rebuild trust in broken industries like insurance, and why letting customers choose their own price might just be your smartest move. If you want to understand what truly drives decisions — and how to use that insight to become a better marketer — this one’s unmissable.

Timestamps:

00:00:00 - Intro
00:00:50 - The story of Dan Ariely’s half beard
00:07:53 - Dan’s painful introduction into behavioural science
00:11:46 - Reaction to Jon’s house tragedy
00:15:11 - The hidden truths revealed by social science
00:21:43 - Invisible vs visible motivation
00:29:20 - How Dan would change insurance companies
00:33:30 - Lemonade insurance example
00:35:39 - Why the human brain is a vintage Swiss Army knife
00:38:08 - How context radically changes price perception (the relativity effect)
00:45:01 - Why you should let your customer choose their own price
00:47:11 - Why economists donate the least to charities
00:49:58 - Why effort greatly increases your price perception
01:00:06 - The real cause of misinformation and why it isn’t what you might think
01:12:18 - What will be Dan Ariely’s new book?
01:13:38 - Why we are so afraid of mistakes

...more
View all episodesView all episodes
Download on the App Store

Uncensored CMOBy Jon Evans

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

29 ratings


More shows like Uncensored CMO

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

102 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

Squiggly Careers by The Squiggly Career

Squiggly Careers

63 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

252 Listeners

Secret Leaders with Dan Murray-Serter & Chris Donnelly by Leaders Media

Secret Leaders with Dan Murray-Serter & Chris Donnelly

27 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,458 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

340 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

638 Listeners

The WARC Podcast by WARC

The WARC Podcast

10 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

42 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,398 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,347 Listeners