
Sign up to save your podcasts
Or


Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).
Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies.
On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020).
Eric Rupp is a founding partner at the Transformational Travel Council, and runs an insightful naturalist guiding company. He’s a traveler, storyteller, an engineer, a carpenter, a designer, and a woodsman. He’s built traditional Spanish stone homes in Andalucia, Spain, and run a small university in Santa Cruz, Bolivia. He currently splits his time on- and off-grid around Seattle, Washington.
My favorite part of this episode was Eric describing the Unpacking List before you go on a trip, i.e., preparing to dispense with one’s usual routines and mental habits to prepare for the life-affirming physical, emotional, spiritual, social, and mental challenge that a fulfilling travel experience will entail. Along the way, the episode touches on Joseph Campbell’s “hero” narrative, as a good journey has both an internal and external component. The episode also looks at how one might form new neural pathways through immersive sensory and social activities, and grow via meaningful conversations with fellow travelers. Finally, no journey is complete without reflecting on it afterwards.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021).
Adam Bryant is managing director of Merryck & Co, a leadership development and mentoring firm. Before then, Adam was a journalist for 30 years, including at the New York Times where he authored the “Corner Office” column. He’s a speaker, teacher, and frequent contributor on CNBC.
This episode is rooted in the seven parts of what a good CEO needs to master, from a simplified game plan that rank-and-file employees can follow to not trying to artificially resolve the various paradoxes intrinsic to being a leader, such as Creating Freedom and Structure and to Be Compassionate and Demanding. Along the way, the conversation delved into creating a company culture where there’s no daylight between what leaders say and do when it comes to values that define the organization. Also of note, why do so many leaders find it hard to coach the people around them to improve? And what are leaders missing that accounts for so many Mergers & Acquisitions not working out?
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020).
This episode covers a litany of instances in which black women have shown remarkable courage and resiliency. Yes, the episode starts with Meghan Markle, Harry, their son Archie, and how the Royals are emblematic of British society’s troubled history with racism. But the episode also covers Ida B. Wells campaigning against black suppression after the Civil War in Memphis; how the Great Migration was spurred in no small part by black domestic servants being subject to rape in the households where they served; and how Anita Hill and Pauli Murray are among a long list of black heroines who had to battle both racism and sexism at the hands of black leaders. From “Jane Crow” to the fact that the Statue of Liberty was meant to celebrate the abolitionist cause, the episode is full of surprises.
Kali Nicole Gross is Acting Professor of African American Studies at Emory University. Her previous books include Hannah Mary Tabbs and the Disembodied Torso, winner of the 2017 Hurston/Wright Legacy Award for nonfiction.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020)
David Less has studied Memphis music for over 40 years, including work done for the National Endowment for the Humanities, the Smithsonian Institution, and the Gibson Guitar Foundation. He’s been published in Rolling Stone and DownBeat, among other places.
This episode seizes first on three major events that happened in Memphis: the formal start of the blues (W.C. Handy 1909), the start of rock n’ roll (Elvis Presley 1954), and the tragic assassination of Martin Luther King (1968). Along the way, this episode explores everything from the impact of yellow fever epidemics on Memphis racial dynamics, including the rise of the South’s first (black) millionaire; and later the development of Beale Street into “Black America’s Main Street.” Other highlights include: the creation of America’s first all-female radio station (WHER, 1955) by Sam Phillips of Sun Studio fame; and the wealth of independent studios from Stax to Ardent that made Memphis the 3rd largest center for recording music in America for over a decade from the early 1960s onward.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change Agents (Routledge, 2021).
David G. White, Jr. is a cognitive anthropologist working with organizations on culture, change, and leadership issues. He’s the co-founder of Ontos Global, a boutique consulting firm. David previously held leadership roles at Microsoft, Mercer, and IBM, and he is also a professional jazz musician with 7 CDs to his credit.
This episode challenges myths that hinder true culture change at companies, such as Culture Starts at the Top and Culture Is What We Say We Care About. Instead, David argues that new neural pathways form in the brain based on tangible, physical practices that change. So leaders spouting off about “shared values” (talking the talk) won’t be nearly as productive as investigating a company’s dominant logic and how that may serve or hinter the company’s prospects. In other words, David argues that culture is shaped by tasks and the basic operating assumptions that underlie them.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Michael P. F. Smith about his book The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown (Viking, 2021)
Michael Smith is a folk singer who has shared the stage with luminaries such as Ramblin’ Jack Elliott. He’s also a playwright, whose works include Wood Guthrie Dreams and Ain’t No Sin. The Good Hand is his first book.
This episode looks at what life is like in the oil fields of North Dakota. It covers a wide range of topics from how much oil (black gold) has influenced our standard and style of living to just how miserable the wages are for workers handling the rigs. Lonely, often violent men blanket Williston, North Dakota, many of them the earlier victims of abusive fathers. The episode touches on notable characters like Huck and the Wildebeest, and most of all Magic Mike (the author and narrator). It’s safe to say that the open spaces of North Dakota are another feature the episode addresses.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Ming-Hui Huang about her book (coauthored with Roland T. Rust), The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Palgrave MacMillan, 2021)
This episode covers the movement of the economy from brawn to brains to hearts. Put another way, the focus here is on the movement from the Physical Economy (farming, factories, etc.) to the Thinking Economy to now the dawning of the Feeling Economy. In the near-term future, artificial intelligence (AI) will handle the thinking tasks and humans on the job will focus on adding value through empathy and their interpersonal skills. The episode explores everything from workers re-skilling, cross-skilling and up-skilling to handle this change, to the impact of this change to being feeling-centric on our politics, educational practices, and the expectations of consumers. Of special note is that the new economic era may privilege female “soft” skills over the “hard” skills men are known by and often more comfortable with.
Ming-Hui Huang holds a number of posts. She’s a Distinguished Professor at National Taiwan University; a fellow of the European Marketing Academy (EMAC); an International Research Fellow of the Centre for Corporate Reputation, University of Oxford, UK; and a Distinguished Research Fellow of the Center for Excellence in Service, University of Maryland, USA. She is also the incoming Editor-in-Chief of the Journal of Service Research.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today I talked to Candacy Taylor about her book Overground Railroad: The Green Book and the Roots of Black Travel in America (Abrams Press, 2020).
Taylor is an award-winning author, photographer and cultural documentarian. She’s been a fellow at Harvard University under the direction of Henry Louis Gates Jr. and her projects have been funded by organizations ranging from National Geographic to The National Endowment for the Humanities. Her work has received extensive media coverage in places like the PBS Newshour and The New Yorker.
This episode covers the African-American travel guidebook made famous by the Academy-award-winning movie Green Book. Taylor’s book more accurately and completely covers the more than 10,000 former black- and white-owned businesses establishments that served black travelers during the era from 1936-1967, when editions of the guidebook helped black motorists find gas stations, restaurants and lodging that catered to them in segregated America. The episode also addresses the reasons why 75% of those sites are now gone, falling victim to everything from urban renewal and redlining to soaring incarceration rates that have devasted black communities across America.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Imagination with a Straight Jacket
Alan Lightman is a writer, physicist, and social entrepreneur. He has served on the faculties of Harvard and the Massachusetts Institute of Technology (MIT) and was the first person at MIT to receive dual faculty appointments in science and in the humanities. He is the author of many books, both fiction and nonfiction, including the international best seller Einstein’s Dreams and The Diagnosis, a finalist for the National Book Award.
This episode goes to both what’s epic in scope and to what’s more intimate and personal. Epic is knowledge now about how the universe began and that it will end with the sun basically engulfing the earth and then burning out. More personal is that the book explores the moral, even religious issues that scientific knowledge brings with it. Most of all, this episode explores the act of intellectual inquiry and exploration through the careers of leading scientists.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
From the publisher's feed