Host Paul Spain sits down with Daniel Hopkirk, Founder and Managing Director of BcgCrave, an innovative agency born from the merger of Crave Global and BCG2. Daniel shares his journey working with international marketing campaigns for brands like Red Bull, Kerry Group, and Virgin Australia. He shares valuable lessons learned from building relationships, navigating global markets, and starting his own agency here in New Zealand. Daniel also dives into the art of scaling through strategic mergers, the importance of a brand’s “why,” and his approach to creating campaigns that truly matter. It’s an inspiring conversation packed with practical insights for business leaders, marketers, and anyone hungry for creative thinking in the NZ business landscape.