Born in Hawaii in 1961, Danny Kwock rode his first waves at Waikiki when he was ten. Surfing took a brief hiatus when he moved with his family to the San Fernando Valley, but picked up soon thereafter when they moved to Newport Beach, right at Wedge, which is where Kwock made his mark, charging big waves and becoming one of the brightest, flashiest surfers of the Echo Beach scene, wearing pink boardshorts and riding polka dot twin-fins when most Californians followed a far more understated ethos.

Kwock was featured on the cover of Surfer and Surfing magazines in the early 1980s, did a short stint on the world pro tour, but soon became a forerunner to what we now know of as a professional "freesurfer." But he also saw the virtues of the long game. When the opportunity arose to work in a behind-the-scenes role at Quiksilver, he jumped at it, and he hit his straps as the marketing director, a position he held from the early 1980s up until the mid-aughts. (It should be noted that Kwock's relationship with Quiksilver began a few years earlier, when he and his Echo Beach buddy Preston Murray got caught stealing boardshorts from the warehouse.) Kwock's early team captain/marketing position started in what were wild days. The industry grew fast, and he played an instrumental role in that growth.

In this episode of Soundings, Kwock talks with Jamie Brisick about meeting Duke Kahanamoku, surfing Wedge, the Echo Beach era, fashion, negotiating contracts, Andy Warhol, the wild days of the surf industry, and signing Kelly Slater to Quiksilver.

Produced by Jonathan Shifflett. Music by PazKa (Aska Matsumiya & Paz Lenchantin).