Darlene Carter serves as the CEO to C.W. Group which oversees 6 business lines: C.W. Urban, C.W. Design, C.W. Land Co., CW Build, Home by CW Urban and Cole West Home and Development. 

Darlene Carter brings almost 20 years of experience in a variety of residential real estate development asset classes. Darlene is responsible for overseeing all company deliverables and has participated in over 3 billion dollars in residential and mixed-use projects. Darlene started in 2005 with one of the nation’s largest private home builders and quickly became a standout in sales strategy, operations, and execution. 

Darlene left traditional homebuilding in 2017 and transitioned to the C.W. Group. She is proficient in creating product that recognizes and optimizes on changing market trends and demographics, capital raising, building brand recognition, strategic planning, operations, and systems development to execute business plans and profitability, proforma budgeting, and building the self-development of people and an authentic culture. 

Darlene was named Utah Business 30 women to watch in 2018 and 40 under 40 in 2020. Darlene serves on the board of ULI Utah and Envision Utah and has served as the Co-Chair for the Salt Lake City Development Committee for the Downtown Alliance.