In today’s competitive landscape, the ambition to be “data-driven” is a shared goal among advertisers. Yet, despite the abundance of data at their fingertips, many fail to harness its full potential. The question is, why? The answer lies in the operational bottlenecks and strategic tradeoffs that impede the scaling of data-powered advertising. These obstacles have traditionally constrained the ability to deploy data at scale effectively. However, the industry is now witnessing a transformative shift. Breakthrough advancements in audience targeting, coupled with sophisticated data-powered automation, are revolutionizing the way advertisers engage with their audiences.

In this episode of our 4-part series in partnership with Fluency, we delve into these pioneering strategies, offering you an in-depth exploration of how to leverage automation to unlock the true power of your data. By doing so, you can achieve unparalleled audience relevance, precision in targeting, and robust privacy measures, setting a new standard in data-driven advertising.

Guests:

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc