Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.

Connect With: 

• Caitlin Wiggins: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.

Connect With: 

• Caitlin Wiggins: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Dean Guida, Founder at Slingshot, returns to continue his conversation with Dominic Bohan. Today, Dean and Dominic discuss the power behind democratizing data across teams. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisions, set goals, share content and communicate within the context of the projects they’re working on.

Connect With: 

• Dean Guida: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Dean Guida, Founder at Slingshot, joins Dominic Bohan to talk about how companies can bring data to the center of their businesses. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisions, set goals, share content and communicate within the context of the projects they’re working on.

Connect With: 

• Dean Guida: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they need for their production projects faster. Today, Jonathan discusses why data management is the unsung hero of creative businesses.

Connect With: 

• Jonathan Parks: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data serves as the backbone of creating truly captivating and accessible music libraries. By incorporating a rich array of data, ALIBI ensures that artists and content creators can effortlessly navigate their vast collection and discover the tracks that align perfectly with their creative vision. Today, Jonathan discusses data's role in creating searchable music libraries.

Connect With: 

• Jonathan Parks: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Senior Solutions Consultant at Workday, Adnan Karabay, is back today with Dominic Bohan to discuss the role of presales consulting in data storytelling. Workday is a leading provider of enterprise cloud applications. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Connect With: 

• Adnan Karabay: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Senior Solutions Consultant at Workday, Adnan Karabay, joins Dominic Bohan to discuss Data-Driven Decision Making in Procurement. Workday is a leading provider of enterprise cloud applications. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Connect With: 

• Adnan Karabay: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Enterprise Account Executive at Salesforce, Mrinal Daryani, is back today with Dominic Bohan to discuss how psychology, consulting, & sales impacts data storytelling. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Connect With: 

• Mrinal Daryani: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Enterprise Account Executive at Salesforce, Mrinal Daryani, joins Dominic Bohan to discuss why data storytelling is safe from automation. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Connect With: 

• Mrinal Daryani: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter