What is Marketing Engagement? Engagement in terms of marketing is when the audience interacts with a brand’s content. Interaction could be in the form of replying to an email the company sent.

In social media landscape, engagement could mean sharing social media content, liking and commenting on social media content, re-twitting content, clicking a link that leads to outside the social network, commenting on a blog, video, podcast, etc.

In general, Digital marketing engagement is the digital interaction between an audience and a brand or person.

Email clicked

What is Email clicked? When you send out an email, email clicked is how many times the email was clicked. Some people can click on an email 10 times which might skew your results.

So, it is better to use an independent email link or just link tracking system that actually tells you how many UNIQUE clicks you got.

So, how many unique individuals clicked your email and not just the total click rate. One such tool is call "Click perfect." I have used it before. It is cheap and it is effective and it works and it gets the job done.

Email Bounced

What is Email Bounced? When an email message cannot be delivered to an email address, it's called a bounce.

There are several reasons why emails bounce like a full mailbox or a wrong email address.

You will be able to see the number of email that bounced and maybe the reason why the email bounced.

Attempted Email explained.

What is attempted email delivery? Whenever you send a mass commercial email, the number of messages that your email service providers tries to send out to your email subscribers is the number of emails attempted.

Earned content/media

What is Earned content/media? Earned media is generally categorized as content that people write or create about you without you paying for it.

This might include another blogger blogging about you

- A review video or article for your product or services

- A major magazine writing about you or including you in their special list like forbes 40 under 40 list

- Being interviewed for a podcast

- Appearing on a news channel on T.V.

- People tweeting about you, etc.

What is Email conversion rate? Email conversion rate is the number of people who took the action you wanted them to take vs the number of people who received the email.

For example, if you sent out an email to 5000 people and only 100 people buy stuff from you, then your conversion rate would be 2%.

Here is the math.

Email sent. = 5000

Sales from email = 100

Conversion rate = 100/5000 = 0.02

Conversion percentage = 0.02*100 = 2.0%

Marketing Distribution

What is distribution? In marketing, distribution is the means by which your message is delivered to its end user or customer. the action or process of supplying goods to stores and other businesses that sell to consumers.

The way in which something is shared out among a group or spread over an area. the action of sharing something out among a number of recipients.

Product distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means or using indirect means with intermediaries

Doppelgänger brand image

What is doppelganger brand image? A doppelgänger brand image is a family of disparaging images and stories about a brand that are circulated in popular culture by a loosely organized network of consumers, anti-brand activists, bloggers, and opinion leaders in the news and entertainment media.

Domain

What is a domain? A domain name is the way to identify an internet address. A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name System. Any name registered in the DNS is a domain name. 

Example: ProfessorEvidence.com; EvidenceN.com